1. © 2011 IBM Corporation IBM Cloud Computing Data en Cloud Computing Frank van der Wal, Technical Advocate

2. © 2011 IBM Corporation IBM Cloud Computing 2  Cloud is: –A new consumption and delivery model  Cloud addresses: –Cost reduction –Scale –Utilization –Self-service –IT agility, flexibility and delivery of value  Cloud represents: –The industrialization of delivery for IT supported services  Cloud includes: –Deployment models: public, private, hybrid –Delivery models: Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Software as a Service (SaaS) and Business Process as a Service Cloud is a shift in the consumption and delivery of IT with the goal of simplifying to manage complexity more effectively.

3. © 2011 IBM Corporation IBM Cloud Computing 3 LAST YEAR WE RECOGNISED THAT OUR PROCESSES WERE FAR TOO COMPLEX SO WE PUT THEM INTO THE CLOUD

4. © 2011 IBM Corporation IBM Cloud Computing 4 A systematic approach to cloud computing can ensure a successful implementation. Plan  Understand strategic direction  Analyze workloads  Determine delivery model  Define architecture  Build the business case Build  Integrate public cloud services  Design and construct private clouds  Quality assurance (test)  Security and compliance  Lifecycle management Deliver  Pilot  Deploy  Consume  Manage  Optimize

5. © 2011 IBM Corporation IBM Cloud Computing 5 Design a cloud computing deployment as part of the existing IT optimization strategy and roadmap Consolidate  Reduce infrastructure complexity  Reduce staffing requirements  Manage fewer things better  Lower operational costs Standardize and automate  Standardize services  Reduce deployment cycles  Enable scalability  Flexible delivery Virtualize  Remove physical resource boundaries  Increase hardware utilization  Reduce hardware costs  Simplify deployments Pay per use Self Service

6. © 2011 IBM Corporation IBM Cloud Computing 6 Workloads may be at different levels of readiness for cloud

7. © 2011 IBM Corporation IBM Cloud Computing 7 Cloud Services Internet Emerging solution: Client Controlled Cloud – separation of control components Existing Applications & Data  Component on the premises of the enterprise  On premises control of sharing and composition of services and sharing of information Control components  Clients declare policies for sharing data and services  Selection and secure composition of cloud services from a variety of providers  Client specify how and when to get more IaaS or PaaS resources C3 ensures secure composition of services, thus reducing data security and privacy issues Client Premises Control Component

8. © 2011 IBM Corporation IBM Cloud Computing 8 There is a spectrum of deployment options for cloud computing PrivatePublic Hybrid IT capabilities are provided “as a service,” over an intranet, within the enterprise and behind the firewall Internal and external service delivery methods are integrated IT activities / functions are provided “as a service,” over the Internet Third-party operated Third-party hosted and operated Enterprise data center Private cloud Hosted private cloud Managed private cloud Enterprise Shared cloud services A Enterprise B Public cloud services A Users B Free Register Credit Card Click to contract

9. © 2011 IBM Corporation IBM Cloud Computing 9 Public and Private Clouds are preferred for different workloads Database- and application-oriented workloads emerge as most appropriate  Data mining, text mining, or other analytics  Security  Data warehouses or data marts  Business continuity and disaster recovery  Test environment infrastructure  Long-term data archiving/preservation  Transactional databases  Industry-specific applications  ERP applications Infrastructure workloads emerge as most appropriate  Audio/video/Web conferencing  Service help desk  Infrastructure for training and demonstration  WAN capacity, VOIP Infrastructure  Desktop  Test environment infrastructure  Storage  Data center network capacity  Server Source: IBM Market Insights, Cloud Computing Research, July 2009. n=1,090 Top public workloadsTop private workloads

10. © 2011 IBM Corporation IBM Cloud Computing 10 Clients interviewed significantly prefer private clouds over public or hybrid clouds Overall, how appealing are the public, private and hybrid delivery models for your company? 64% 30% Public Private 64% 38% Hybrid Private Source: IBM Market Insights, Cloud Computing Research, July 2009. n=1,090 Public vs. Private trade-off considerations Benefits  Increased Speed  Lower Cost Security  Insecure or incomplete data deletion  Isolation failure  Malicious Insiders  Management infrastructure compromise Governance  Resiliency  Level and source of support  Architectural & management control  Compliance Customization / specialization

11. © 2011 IBM Corporation IBM Cloud Computing 11 A framework for cloud computing Business planning / lifecycle management services Integrated service management and security Cloud-based business solutions for industry- specific processes Virtualized and optimized systems storage and networking IT services that are integrated with cloud services Application infrastructure for delivering cloud services Business services delivered via the cloud Integrated capabilities for visibility, control, automation and security of cloud services Capabilities to define an enterprise architecture for business planning/alignment and tools for managing the lifecycle of cloud services Existing services and third-party services, partner ecosystems SaaSSaaS SaaSSaaS PaaSPaaS IaaSIaaS Shared middleware services Infrastructure services Industry-specific services Process services Collaboration services Analytics services …

12. © 2011 IBM Corporation IBM Cloud Computing Cloud Service Provider Common Cloud Management Platform Virtualized Infrastructure – Server, Storage, Network, Facilities Service Business Manager Service Operations Manager Cloud Services User Interface Cloud Service Consumer Partner Clouds Customer In-house IT Consumer Administrator Consumer Business Manager Consumer End user API Software-as-a-Service Platform-as-as-Service Infrastructure-as-a-Service Business-Process-as-a-Service Metering, Analytics & Reporting ServiceProviderPortal Cloud Service Developer Developer Service Development Tools Service Definition Tools Image Creation Tools Configuration Mgmt Offering Mgmt Order Mgmt Accounting & Billing Customer Mgmt Entitlements Contract Mgmt SLA Reporting Pricing & Rating Peering & Settlement Subscriber Mgmt Service Offering Catalog Invoicing Service Automation Management Virtualization Mgmt Provisioning Monitoring & Event Management IT Asset & License Management Service Request Management IT Service Level Management Image Lifecycle Management Capacity & Performance Management Incident, Problem & Change Management BSS Business Support System Service Development Portal API Service Delivery Portal OSS Operational Support System Common Cloud Management Platform Reference Architecture Service Transition Manager Service Security Manager Security & Resiliency Service Delivery Catalog Service Templates

13. © 2011 IBM Corporation IBM Cloud Computing 13 Security and Cloud Computing Cloud Security: Simple Example 13 ? We Have Control It’s located at X. It’s stored in server’s Y, Z. We have backups in place. Our admins control access. Our uptime is sufficient. The auditors are happy. Our security team is engaged. Who Has Control? Where is it located? Where is it stored? Who backs it up? Who has access? How resilient is it? How do auditors observe? How does our security team engage? ? ? ? ? ? Today’s Data Center Tomorrow’s Public Cloud

14. © 2011 IBM Corporation IBM Cloud Computing 14

15. © 2011 IBM Corporation IBM Cloud Computing 15 Bechtel’s New Benchmarks Source: CIO Computing, November 2008