1. © Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 1 HP ENTERPRISE CLOUD SOLUTIONS VERSION 11-01-2010

2. © Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 22 USAGE GUIDELINES –This is the master cloud deck, comprising a number of slides that you can select and use, depending on the nature of your audience –Slides 3-14 are designed to relay our point of view, strategy and differentiation, followed by sections for Cloud offerings Cloud customers Detailed HP Cloud architecture –Updated versions of this presentation are kept on the HP partner portal: www.hp.com/go/cloudpartner

3. © Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 33 HYBRID DELIVERY CIO’S ROLE TODAY CIO becomes BUILDER and BROKER of IT PrivateTraditional Public FASTER REVENUE GROWTH: Business and IT aligned INCREASED AGILITY: Respond to continuous opportunity and competition REDUCED CAPEX/OPEX: Shift budget from Operations to Innovation

4. © Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 44 CIO’S NEED TO OPTIMIZE SERVICE DELIVERY WHILE INTEGRATING CLOUD BUILD on-premises cloud services CONSUME off-premises services securely TRANSFORM legacy infrastructure and applications MANAGE AND SECURE across legacy applications and cloud assets

5. © Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 55 ElasticPay-Per-UseNetworked CLOUD DEFINITION Cloud computing is a delivery model for technology enabled services that provides on-demand access via a network to an elastic pool of shared computing assets (e.g. services, applications, servers, storage, and networks) that can be rapidly provisioned and released with minimal service provider interaction. The entire value can be bi-directionally scaled as needed to enable pay-per-use. CORE ATTRIBUTES SharedOn-demand

6. © Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 66 ENTERPRISE CUSTOMER NEEDS −CIOs have an uncompromising need for data & intellectual property protection, privacy, threat protection & compliance… −Enterprise services need various levels of performance and availability, reflected through Service Level Agreements… −Managing IT complexity requires integration and automation across all environments… −Flexibility is necessary to evolve with dynamic cloud technologies, offerings and new business models… 75% CIO S SAY CLOUD DATA SECURITY MAJOR CONCERN 60% CIO S WORRIED ABOUT CLOUD PERFORMANCE AND AVAILABILITY 45% CONCERNED ABOUT INTEGRATION OF INTERNAL & EXTERNAL SERVICES 60% CONCERNED ABOUT LOCK-IN SOURCE: Morgan Stanley CIO Survey: Moving to the Cloud, May 2010; IDC SaaS Adoption Survey, May 2009

7. © Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 77 HP’S DEFINITION OF ENTERPRISE CLASS CLOUD SOLUTIONS Elastic Pay-Per- Use Networked SharedOn-demand CORE CHARACTERISTICS OPEN: AVOIDS LOCK-IN; MODULAR RESILIENT: SERVICE LEVELS SEAMLESS: PRIVATE-PUBLIC HYBRIDS SECURE: AND COMPLIANT AUTOMATED: END-TO-END SERVICE MANAGEMENT

8. © Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 88 HP CLOUD STRATEGY HP provides Commercial and Enterprise Class private and public cloud solutions: −Solutions that enable customers to build open, scalable private and public clouds, based on a converged infrastructure, with built-in application automation and complete lifecycle management −Provide enterprise cloud services ranging from compute and storage, to industry applications and end-user devices −Management, automation and governance solutions that manage and secure across hybrid IT environments −Services that help customers transform and integrate their legacy infrastructure and applications to tap the power of the cloud

9. © Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 99 HP ENTERPRISE CLOUD SOLUTIONS MANAGE AND SECURE Cloud and existing IT services Flexible, secure, pay as you go enterprise cloud services ranging from compute to applications and industry solutions Scalable private and public cloud solutions optimized for applications based on a converged infrastructure Professional services to plan, design, and implement infrastructure and application transformations to the cloud Service management, automation and governance solutions to manage across cloud and existing IT services CONSUM E Enterprise cloud services BUILD Cloud Solutions for Private & Public Clouds TRANSFORM Infrastructure and applications for the Cloud Burst

10. © Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 10 JOURNEY TO THE OPTIMAL CLOUD MIX ASSESS IT assets and business needs and create roadmap and timeline to move select offerings to cloud INTEGRATE private cloud into existing IT infrastructure, transform applications to cloud and integrate 3 rd party solutions BROKER services and composite applications and manage service quality across the seamlessly integrated hybrid environment DEPLOY private cloud workloads and public cloud services

11. © Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 11 MANY WORKLOADS ARE MIGRATING TO PUBLIC OR PRIVATE CLOUD “CAMPS” WORKLOADS ARE SHIFTING TO CLOUD TRADITIONAL IT Server Capacity On Demand IT Management Business Apps (CRM, ERP) Email Personal Productivity Apps Website Creation & Management Storage Capacity on Demand App Dev. & Test Tech. Computing Apps Data Analysis and Mining Custom Applications Applications with sensitive data PRIVATE CLOUD 1 PUBLIC CLOUD 1 IT Helpdesk Collaborative Applications Data backup/Archive Services Each company has unique needs that must be assessed to determine the right destination for each workload – but in all cases, IT must manage across the hybrid environment Notes: (1) Based on the percent of customers indicated they would adopt cloud for a given workload in their organization, rated 4 or 5 on 1-5 scale, IDC May 2010 Source: IDC, EB Strategy Analysis

12. © Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 12 HP CLOUD FUNCTIONAL ARCHITECTURE SECURE SUPPLY DELIVERY DEMAND GOVERN DESIGN AND DEPLOY Service access and management Service catalog User Portal Resource and workload management Service request and activation Charging, rating and monitoring Service allocation and configuration INFRASTRUCTURE NETWORKSTORAGE SERVERS

13. © Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 13 HP’S ENTERPRISE CLOUD DIFFERENTIATION RESILIENT Guaranteed delivery of agreed upon availability, quality and performance service levels AUTOMATED Policy based automation and management that integrates cloud with legacy assets and services Integrated service catalogs and end-to-end service quality OPEN Modular infrastructure and services that avoid lock-in Support for heterogeneous environments SECURE Guaranteed delivery of agreed upon security levels Data & intellectual property protection SEAMLESS Combine public and private cloud services with traditionally deployed services and outsourced services to deliver a seamless experience

14. © Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 14 ENTERPRISE CLOUD. DELIVERED.

15. © Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 15 HP’S CLOUD OFFERINGS NOVEMBER 2010

16. © Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 16 BUILD PRIVATE & PUBLIC CLOUD SOLUTIONS SCALABLE CLOUD SOLUTIONS CUSTOM CLOUDS ENTERPRISE CLOUD EXTENSIONS CLOUDMAPS FOUNDATIONAL PRIVATE CLOUD CLOUDSTART

17. © Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 17 CONSUME INDUSTRY-SPECIFIC SERVICES APPLICATION DEVELOPMENT SERVICES APPLICATION SERVICES INFRASTRUCTURE SERVICES

18. © Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 18 MONITOR APPLICATIONS PROVISION APPLICATIONS PROVISION INFRASTRUCTURE TEST & SECURE –CLOUD SERVICES AUTOMATION –BTO MANAGEMENT SUITE FOR HETEROGENEOUS ENVIRONMENTS –S AA S MANAGEMENT OFFERINGS –APPLICATION TEST S AA S OFFERINGS –COMPREHENSIVE SECURITY, THREAT ANALYSIS AND MANAGEMENT ACROSS CLOUD AND TRADITIONAL SERVICES MANAGE AND SECURE

19. © Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 19 TRANSFORM PROFESSIONAL SERVICES TO PLAN AND IMPLEMENT CLOUD DISCOVERY WORKSHOPS CLOUD APPLICATION TRANSFORMATION SERVICES CLOUD ROADMAP SERVICE ASSESSROADMAPDESIGNIMPLEMENT CLOUD SECURITY SERVICE CLOUD INFRASTRUCTURE TRANSFORMATION SERVICES Implement Plan Secure

20. © Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 20 HP CLOUD CUSTOMERS

21. © Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 21 MANAGE AND SECURE Cloud and existing IT services CONSUME Enterprise cloud services BUILD Cloud Solutions for Private & Public Clouds TRANSFORM Infrastructure and applications for the Cloud Burst HP CLOUD SOLUTIONS – DELIVERED Community Private Cloud Cloud-based recall service using HP software, services and infrastructure to improve speed, accuracy and compliance in food and consumer products industries Private Cloud Transformation A Global Enterprise Quality Management Solution for a new Quality Center using an integrated suite of tools to automate discovery, improve service management configuration, change and incident management processes COMMUNITY PRIVATE CLOUD AND PRIVATE CLOUD TRANSFORMATION SOLUTIONS

22. © Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 22 COMMUNITY PRIVATE CLOUD DEVELOPMENT GS1 PROBLEM SOLUTION RESULT –Difficult, costly and error-prone track and trace systems complicating information sharing across the supply chain –A cloud-based recall service that traces and removes potentially harmful food products from the supply chain –Improved speed, accuracy, effectiveness and compliance in the standardized recall process –Traceable security and audit trail to ensure compliance, with automated notifications to authorized users and targeted retailers –Real-time messaging & look up of current status

23. © Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 23 –Disparate defect and test management tools spread across numerous product and product lines due to growth through acquisitions –A Global Enterprise Quality Management for a new Quality Center using an integrated suite of tools –Improved audit compliance meets business objectives for regulatory requirements and competitiveness –Audits that took 15-20 hours now take minutes –21% improvement in change process compliance –Lowered QA expenses by ~$1.2M in one year –Reduced the number of QA system administrators from eight to two PROBLEM SOLUTION RESULT PRIVATE CLOUD TRANSFORMATION FICO

24. © Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 24 DETAILED HP CLOUD ARCHITECTURE

25. © Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 25 HP CLOUD REFERENCE ARCHITECTURE Design/DeployProvisionUseAssure Contract Mgmt. Change Mgmt. Compliance Monitoring Product & Portf. Mgmt Service Lifecycle Mgmt Privacy Mgmt. Service Billing SLA Management Quality of Experience Service Catalog Order Management Service Usage Service Access Service Model Repository Service Request Processing Service Configuration Charging Rating Delivery Management Quality of Service Incident & Problem Mgmt. Resource Pool Mgr Usage Metering Dynamic Workload Management Resource Health Resource Template Design Service Design Service Offer Mgmt. Capacity Modelling (Service) Capacity Modelling (Service) Demand Modelling User Mgmt. Service Activation Resource Configuration Application Security IDPS & Threat Mgmt Identity Mgmt Information Security Infrastructure Security Secure SDLC Security Program Security Monitoring GovernSecure Supply Delivery Demand User Portal Resource Provider Manager Capacity Modelling (Resourc e) Capacity Modelling (Resourc e) Infrastructure NETWORKSTORAGE SERVERS