1. 7/6/20161 Mrkt 474-RETAILING Dr. Ugur Yucelt Fall 2001 Tel: 717-948-6168 E-Mail: uqy@psu.edu

2. 7/6/20162 MRKT 474-RETAILING u Required Text: B.Berman and J.R.Evans, Retail Management (Eight Edition), Prentice Hall, 2001.

3. 7/6/20163 Course Requirements u Assigned Readings: F Wall Street Journal F Business Week F Journal of Retailing F Journal of Marketing F Harvard Business Review There are more materials to be covered in your readings than the lectures.

4. 7/6/20164 Course Requirements (Cont.) u Course Description: F Managerial, ethical and social issues F Retail firms and clients F Retail Strategies F Segmentation F Research F Consumers F Planning F Pricing F Promotion

5. 7/6/20165 Course Requirements (Cont.) u Prerequisites: MRKT 370 u Course Objectives: F To introduce the philosophy of management. F To introduce the role of retailing in society and economic system. F To introduce the case method, and practical and managerial approach in retailing.. F To introduce career opportunities in retail filed.

6. 7/6/20166 Course Assignments u Case Analysis/Presentation (group of two students, maximum 10-15 pages. u Research report/presentation (individual report, maximum 10 pages): Proposal Required u A total of three quizzes/exams. u Class discussion and participation.

7. 7/6/20167 Some Details about Course Assignments u Written Case Analysis: F Preparation of group of two students. Each group must select a leader as a coordinator. F Each group must meet as often as possible under the direction of group leader. Group leader must inform me any unusual circumstances. F Each member of the group must evaluate each other et the end of semester. F Cases must be presented and discuss in class. F Written portion of the report must be maximum 10- 15 pages and due at the end of class presentation.

8. 7/6/20168 Some Details About Course Assignments (Cont.) u Possible Outline for Case Report: F Problem Identification F Alternatives F Evaluation of Alternatives: (a)Pros, (b)Cons F Selection the Best Alternative F Recommendation, and F Implementation

9. 7/6/20169 Some Details about Course Assignments (Cont.) u Guidelines for Case Analysis/Presentation: F Everyone must read the case before coming to class. F The group who is volunteered to present their solution will lead the discussion.. F Each presentation will be criticized by another group. F Each student must ask question and participate class discussion during or after the presentation.

10. 7/6/201610 Some Details about Course Assignments (Cont.) u Research report/Project F It will related to retailing operations. F Topic must be selected from the list which is given at the end of this syllabus. F Submit a proposal and an outline not later than the sixth week of this semester. F Collect information and complete your report/project. F Present your report in class. F Submit the written portion at the end of your presentation.

11. 7/6/201611 Some Details About Course Assignments (Cont.) u Class Participation u Peer Ratings u Attendance u Make-Up exam Policy u Academic Integrity

12. 7/6/201612 Other Expectations and Requirements u Grading Policy: F Written Case Report/Presentation.........20% F Research Report/Presentation................25% F Class Participation………………….....10% F Quiz I......................................................15% F Quiz II.....................................................15% F Quiz III....................................................15%

13. 7/6/201613 Other Expectations and Requirements u Grading Policy: F 94 and up.........................A F 90-93.9.............................A- F 86-89.9.............................B+ F 83-85.9.............................B F 80-82.9.............................B- F 76-79.9.............................C+ F 70-75.9.............................C F 60-69.9.............................D F Below 60..........................F

14. 7/6/201614 Contents of the Course u Weeks1-3 Chapters 1-4 Case 1 (p.108) u Week 4 Chapter 5 & 6 Quiz 1 u Weeks 5-6 Chapters 7-8 Cases: 2(p.212)- Proposal Due 3(p.283) u Week 7 Chapters 9-10 Case 4(p.354) u Week 8 Chapter 11 Quiz 2 FALL BREAK, OCTOBER 8-9 FALL BREAK, OCTOBER 8-9

15. 7/6/201615 Contents of the Course (Cont.) u Weeks 9-11 Chapters 13-15 Cases:5(p.445) Chapter 17 6(p.592) Chapter 17 6(p.592) u Week 12 Chapter 18 Quiz 3 u Weeks 13-14 Chapters 19-20 Case:7(p.665) 8(p.703) 8(p.703) u Week 15 Presentation of Research Reports

16. 7/6/201616 QUESTIONS AND CONCERNS