1. Organic Fans – A. Grace, R. Newton -. AGDC 2008

2. Fans: Free Range Community Leadership for the Novice Andie Grace Rebecca Newton

3. Organic Fans – A. Grace, R. Newton -. AGDC 2008 Community Leaders – Who Are They? Community Leaders are… Volunteers * Passionate * Troubleshooters * Helpful * Natural Leaders and…

4. Organic Fans – A. Grace, R. Newton -. AGDC 2008 *Brand Evangelists*

5. Organic Fans – A. Grace, R. Newton -. AGDC 2008 Online Community History

6. Organic Fans – A. Grace, R. Newton -. AGDC 2008 Who Needs a Community Leader Program?

7. Organic Fans – A. Grace, R. Newton -. AGDC 2008 Community Leader

8. Organic Fans – A. Grace, R. Newton -. AGDC 2008 Recruitment, training, managing = time = $ Investing in your loyal customers is smart business

9. Organic Fans – A. Grace, R. Newton -. AGDC 2008 Product Evangelists Mentors Viral PR Loyalty UGC

10. Organic Fans – A. Grace, R. Newton -. AGDC 2008 (Website Development Costs / Expected Life of website) + Monthly Promotion Costs + Monthly Maintenance Costs) / New customers Customer Acquisition Costs - Formula

11. Organic Fans – A. Grace, R. Newton -. AGDC 2008 80/20 rule (80% of sales come from 20% of customers & clients) 5 X more profitable to spend marketing $ on current customers Vs. Customer Retention - Stats

12. Organic Fans – A. Grace, R. Newton -. AGDC 2008 Risk Management and Labor Laws

13. Organic Fans – A. Grace, R. Newton -. AGDC 2008

14. “Job” “Hire” “Fire” & “Work” Under 16 Time Clock Same Tasks as a Paid Employee

15. Organic Fans – A. Grace, R. Newton -. AGDC 2008 CL Program Planning, Development & Implementation

16. Organic Fans – A. Grace, R. Newton -. AGDC 2008 Collaborative Online Tools are a Must

17. Organic Fans – A. Grace, R. Newton -. AGDC 2008 Lead by Example * Respect and Recognition

18. Organic Fans – A. Grace, R. Newton -. AGDC 2008 Measuring Your Success Community KPIs (Key Performance Indicators) Measure

19. Organic Fans – A. Grace, R. Newton -. AGDC 2008 Share Information

20. Organic Fans – A. Grace, R. Newton -. AGDC 2008 Management Reports

21. Organic Fans – A. Grace, R. Newton -. AGDC 2008 Best Practices – CL Programs

22. Organic Fans – A. Grace, R. Newton -. AGDC 2008

24. Active and successful CL and Fansite Programs

25. Organic Fans – A. Grace, R. Newton -. AGDC 2008 “the lawsuit” story

26. Organic Fans – A. Grace, R. Newton -. AGDC 2008 Community Tools, Blogs, Listservs, Books and Listservs e-mint@yahoogroups.com sxswi-socialites@yahoogroups.com SN, Web 2.0 Blogs http://mashable.com/ http://www.communityguy.com/ http://www.onlinecommunityreport.com/ http://www.techcrunch.com/ Wiki Tools for CL Groups http://www.mediawiki.org/wiki/MediaWiki Books Managing Online Forums by Patrick O’Keefe www.managingonlineforums.comwww.managingonlineforums.com SmartMobs by Howard Rheingold www.howardrheingold.comwww.howardrheingold.com Community Building on the Web by Amy Jo Kim Online Communities:…. By Jenny Preece Community Tools for Sites Crispthinking.com (Kid sites safety tools) Ning.com Moderation Outsourcing www.emoderation.comwww.emoderation.com (Tamara Littleton) http://www.metaversemodsquad.com/http://www.metaversemodsquad.com/ (Amy Pritchard) www.sitel.comwww.sitel.com (David Potter) Suggested Resources

27. Organic Fans – A. Grace, R. Newton -. AGDC 2008 Volunteers and the Law (US) http://www.ed.gov/inits/americareads/resourcekit/ManageVolunteers/index.html State regulations vs Federal regulations – vary from state to state Employment practices can apply to CLs Unpaid volunteers are not employees (Mendoza vs. Town of Ross, PA) re: FEHA (Fair Employment and Housing Act) Labor Law Resources

28. Organic Fans – A. Grace, R. Newton -. AGDC 2008 THANK YOU :) Andie and Rebecca rebecca@mindcandy.comactiongrl@burningman.com