1. Game Development Essentials An Introduction

2. Chapter 12 Marketing & Maintenance developing the community

3. Key Chapter Questions ■ What are the respective functions of the roles associated with marketing—such as advertising, public relations, sales, and promotion? ■ What are the functions of customer support in the game industry? ■ How are fan communities created and maintained?

4. Marketing Advertising Public relations (PR) Sales Promotion

5. Customer Support Official website Tutorials Newsgroups Newsletters Player matching

6. Prosumerism: Player as Developer Modding Neverwinter Nights mods created by the Midreach affiliation.

7. Prosumerism: Player as Developer Fan-Produced Content The Queen of Heart series (based on the popular Japanese game To Heart) is produced by fans.

8. Prosumerism: Player as Developer Fan Sites Ultimate Gamers is a Blizzard Entertainment fan site.

9. Summary Customer Support Official website Tutorials Newsgroups Newsletters Player matching Prosumerism: Player as Developer Modding Fan-produced content Fan sites Marketing Advertising Public relations (PR) Sales Promotion