1. EducateAdvocateSupport 1 SOUTHWEST REGION CONFERENCE AFA UPDATE John Toohey June 4, 2016

2. EducateAdvocateSupport OUTLINE 2  LEADERSHIP PRIORITIES  ADVOCACY  AEROSPACE EDUCATION  CyberPatriot  StellarXplorers  CAP Programs & Other Programs  STRATEGIC PLANNING  MEMBERSHIP  MITCHELL INSTITUTE  WOUNDED AIRMAN PROGRAM

3. EducateAdvocateSupport LEADERSHIP PRIORITIES Membership Financial Stability Advocate / Educate Public & National Leadership – Dominant National Defense – Role of Air Power – Needs of the Total Air Force 3

4. EducateAdvocateSupport LEADERSHIP PRIORITIES Support to the Total Force – Scholarships to Airmen and Families – Wounded Airman Program – Airman and Family Readiness Centers – Professional Development Air Force Magazine Daily Report Various Conferences & Symposia Chapter Activities 4

5. EducateAdvocateSupport LEADERSHIP PRIORITIES Modernize Communications/WEB Site – New Director of IT on Staff – Technology Subcommittee on Field Council – Place Chapter WEB Sites & Newsletters on National Site Support to Chapters & States – Leadership Development / Training – Emerging Leaders Program (ELP) – Improve Availability Information to Chapters 5

6. EducateAdvocateSupport LEADERSHIP PRIORITIES E-Business – 2016 Field Operations Guide Updates Out Many updates to programs and eliminated redundancies Adjusted the update cycle dates Finances no longer in Chapter 11 – Review of Annual Plans Completed Most inputs had no problems with either the Annual Financial Plan or the Annual Activity Plan Will add IRS info to the AFP and QFR 6

7. EducateAdvocateSupport LEADERSHIP PRIORITIES Emerging Leader Program (ELP) – Improvements based on Participant/Mentor Interviews – ELP Field Guide and Mentor Guide updated ELP Metrics – 1 st Class (6 Members) – 3 State Presidents; 1 Chapter President; 4 on Nat’l Committees; 4 on Active Duty – 2 nd Class (9 Members) – 1 Region Position; 1 State VP; 1 Chapter President; 6 on Committees; 4 on Active Duty IDENTIFY EMERGING LEADERS/MENTORS AND SUPPORT THEM BEFORE AND AFTER PROGRAM 7

8. EducateAdvocateSupport LEADERSHIP PRIORITIES Health of Chapters – Leadership – IRS 501(c) (3) Status Revoked 33 Chapters and States Revoked Status IRS not responsive to Group Exemption Strategy Mile High Chapter Test Case Filed 4/29/16 If Form 1023 filing successful may pursue for others Reinstatement (Form 1023) Fee: $850 Bottom Line Continue to File 990N Forms 8

9. EducateAdvocateSupport ADVOCACY Major Role for National Staff is to Advocate & Educate National Leadership and Public Chapters Have an Important Role – Get Involved with Senator & Representatives – State and Local Leaders & Community Service Organizations – Chet Curtis and Staff Can Help Op-Eds Air Power Advocates 9

10. EducateAdvocateSupport AEROSPACE EDUCATION CyberPatriot – CyberPatriot VIII – 3379 Teams Registered - 55% Increase – Introduced Elementary School Program in 2105 – CyberCamps – 84 in 2016 vs 24 in 2015 – Positive Cash Flow & Meeting Budget Targets – Northrop Grumman Foundation Renewed Commitment through 2019 – Registration Open for CyberPatriot IX 10

11. EducateAdvocateSupport AEROSPACE EDUCATION StellarXplorers – Space Oriented High School Competition – Second Year Successful – 20 Teams – Finals in Colorado Springs – 10 Teams – Largely Volunteer Staff – Looking for Staff & Sponsors – Registration Open for StellarXplorers III 11

12. EducateAdvocateSupport AEROSPACE EDUCATION Civil Air Patrol Educational Programs – CAP & AFA Share Goal of Promoting STEM and Aerospace Education – K-6 ACE Program – AFA a Presenting Sponsor – Free K-12 Curriculum – T-shirts @ $75/Class – Free CAP STEM Kits Astronomy, flight simulators, model aircraft, robotics, & rocketry – Teacher Orientation Program – CAP flights 12

13. EducateAdvocateSupport AEROSPACE EDUCATION Educator Grants – Funding Available ($250) – Teachers Submit Direct to AFA Teacher of the Year – Chapter Awards $250 ( High School & Elementary/Middle School) – State Awards $500 – National Award Fund AFJROTC & CAP Grants 13

14. EducateAdvocateSupport STRATEGIC PLANNING January 2016 Strategic Oversight Council tasked SPC to update Mission Statement – Key: Evolve, don’t disrupt – Objectives: more Concise; Easy to Remember focused on What, and Why, Not How – Clarify that “Educate, Advocate, Support” is not our mission – Its How we do our mission – Clarify distinction between “educating the public” about Aerospace/Cyber power, and academic education (AEC) Now on Draft #3 14

15. EducateAdvocateSupport STRATEGIC PLANNING No “Mission Statement Police” but a few insights: – Short (Concise) – Clear Language – Focus on What and Why, not How – Real Key is to Answer Question, “Why does AFA exist?” Recommend an “Intent” Statement to Accompany the “Mission” Statement – State the Organization’s High-level Intentions of How to Execute the Mission 15

16. EducateAdvocateSupport STRATEGIC PLANNING Current AFA Mission Statement: “Our mission is to promote a dominant United States Air Force, a strong national defense, to honor and support Airmen, and to remember and respect our Air Force Heritage.” Proposed AFA Mission Statement: “Promote a dominant United States Air Force as the foundation of a strong national defense” 16

17. EducateAdvocateSupport STRATEGIC PLANNING Current Intent Statement To Accomplish this, we EDUCATE the public on the critical need for unmatched aerospace power and a technically superior workforce to ensure US national security ADVOCATE for aerospace power, aerospace education, STEM, and our Airmen SUPPORT The Total Air Force, the Air Force Family, and aerospace education Proposed Intent Statement To Achieve this, we will EDUCATE the public about the vital role of air, space, and cyberspace power; ADVOCATE for a dominant Air Force; SUPPORT and honor those who accomplish the mission – past, present and future; and PROMOTE aerospace-focused education and STEM programs to sustain our technological advantages 17

18. EducateAdvocateSupport STRATEGIC PLANNING Key Takeaways – AFA exists to promote a dominant US Air Force. EVERYTHING WE DO IS FOCUSED ON THAT JOB – “Educate, Advocate, Support, Promote” is not our mission – It’s how we do our mission – Maintains academic education as one of our key “Hows” – Critical for a 501c(3) educational charity – Separates “educating the public” from academics – Mission statement shorter, more memorable, fewer words – Removes language about educating/advocating to national leadership – Don’t want to get into “lobbying” gray area 18

19. EducateAdvocateSupport STRATEGIC PLANNING What the SPC Wants: – Comments, Criticisms, Platitudes – Understand why this is an important change – Getting our mission right is an important prelude to understanding our organization – SPC needs to know where this doesn’t fill the bill – SPC wants to introduce the concept of refining our mission with the Field 19

20. EducateAdvocateSupport MEMBERSHIP Major Issue Increase in March 2016 over 2015 – Total Members: 3/16 – 93,557 vs 3/15 – 92,997 – One Year, Two Year, Community Partners, Corp. Members are Down – eMembers, Student Members, Life Members, are Up – Membership Revenue down $112K (11%) 20

21. EducateAdvocateSupport MEMBERSHIP Strong Membership Base is Vital to AFA – Bigger Voice – Drives Revenues (Advertising, Royalties, etc.) – Better Support Aerospace Education Programs – Better Support the Total Force, Their Families, & Veterans Every Airman a Member (EVAM) – Five Test Chapters – Success of Program TBD 21

22. EducateAdvocateSupport MEMBERSHIP Chapters Are Key To Growing Membership – VP Membership – VP Community Partners – Renewals as Important as New Members – Membership Element in All Chapter Activities Utilize the Local Community – AFB Groups (CGOs, AFSA, Chiefs Gp., etc.) – Chambers of Commerce – Military Affairs Community – Veteran Groups 22

23. EducateAdvocateSupport MEMBERSHIP Use Available Tools – Training Videos – AFA Membership Community on WEB Chapters should join and participate Share Ideas and Successes Positive Results Means A Bigger Voice And Better Programs For All Of AFA 23

24. EducateAdvocateSupport MITCHELL INSTITUTE Key Element of AFA’s Advocacy & Education Programs Focused on the Potential of Airpower to Meet the Nation’s Security Needs Sponsors Conferences & Symposia in Washington, DC and at Other Locations Pipeline of Donations in 2016: $927,000 24

25. EducateAdvocateSupport WOUNDED AIRMAN PROGRAM Supports Wounded Airmen – Housing Assistance – Care Giver Support – Adaptive Equipment – Competitive Events / DoD & AF Warrior Games Wounded Airmen: 1,275 Active Duty & 4,273 Veterans; 35% Combat Related 79% of Wounded Airmen From Active Duty Service; 13% From Guard; 8% From Reserves 25

26. EducateAdvocateSupport WOUNDED AIRMAN PROGRAM Help Promote the AFA Wounded Airman Program Support Fundraising and Corporate Sponsorships Support Local Adaptive Sports Camps 100% OF Donations Go Directly To Support Wounded Airmen & Care Givers 26

27. EducateAdvocateSupport AIR, SPACE, & CYBER CONFERENCE AFA National Convention – Gaylord National Resort (September 17-18) – Business Sessions & Election of National Officers – Field Awards Air, Space& Cyber Conference – Gaylord National Resort (September 19-21) – Addresses by DoD and AF Leadership – 35 Sessions and Workshops – More than 100,000 Square Feet of Exhibits – Naming of the B-21 Bomber by SAF 27

28. EducateAdvocateSupport SOUTHWEST REGION CONFERENCE QUESTIONS? 28