1. Service Extension Department (SED) Service Extension: Where No Salvation Army Has Gone Before… NCRD - Thursday, 4/21/16 NAOC - Saturday, 4/23/16

2. Service Extension: Where No Salvation Army Has Gone Before… This session provides participants with an…  …overview of The Salvation Army mission, funding (including multi-vendor direct mail approach), and service delivery addressing unmet needs including disaster relief work.  It will also cover the work of The Salvation Army in the regions’ smallest communities run by volunteers as part our Service Extension department.  Across the USA, thousands of volunteers represent the Army in their smaller communities.  Learn how the Service Extension Program is changing to meet the 21st century needs of residents in those communities. 

3. Service Extension: Where No Salvation Army Has Gone Before…  David – Overview (timekeeper)  Arminta – Fundraising – Multi-Vendor  Billie – SU Programs & Volunteers  Ann – SU Volunteer Recognition/Education  Wil & Rick– SUs, a larger picture  Stephen – SU / EDS Unique Connections  Q & A

4. Service Extension: Where No Salvation Army Has Gone Before…  April 2014 - NCRD – Indianapolis, IN  April 2015 - EMP, NJ, EPA – SED Meetings, Waymart, PA (Camp Ladore)  April 2016 – NCRD and NAOC – Phoenix, AZ

5. Service Extension Department (SED) Welcome to Orientation Internal Education of the Service Extension Department to The Salvation Army

6. Thank you …  For our partnership in service  For having a better understanding of the Service Extension Department (SED)  For now knowing “Service Unit” Program IS ONLY ONE program of SED.  For realizing the more money SED raises, the less money Corps pay to Camp or EDS or other SA programs.  For your ministry and prayers in this mission together, “ … to preach the gospel of Jesus Christ AND meet human need in His name without discrimination.”

7.  Service Units are conducted by a local volunteer committee  Organized to represent The Salvation Army in communities where a corps building is not located  Designed to provide disadvantaged families SU area families with emergency short-term financial assistance,personal support, and compassion  Provides Financial Support  Provides financial support (i.e. subsidies, allocations and appropriations) to TSA’s Divisional, Regional, and National Services.  Emergency Disaster Services (Regional services) is a sub- department of within the Service Extension Department Supports Service Unit (SU) Programs (One of Funded Components) Supports other TSA Services (Six other Funded Components) *Funds to support the SU programs,TSA Divisional, Regional, and National programs are largely derived from SU zip code area annual financial campaigns(direct mail),United Way fund allocations, and local fund raising (i.e. Kettles, EFSP)

8. 1. David Burgmayer, Director 2. Katie Laidlaw, Fiscal Manager 3. Cindy Yearsley, Regional Manager 4. Rebecca Netznik, Regional Manager 5. Michael Cipilewski, Regional Manager 6. Erik Johnson, Regional Manager 7. Crystal Charles, Administrative Assistant to Service Extension Director 1. Sharon Bachman- Kresge, Bucks County Service Center Caseworker 2. Cathy Correll, Hamburg Service Center Caseworker 3. Debora Faust, Hamburg Service Center Caseworker 4. Corie Kehr (On Call) Hamburg Service Center 5. Julia Greth Hanover Service Center Caseworker 6. Carmella Leffler, Bloomsburg Service Center Caseworker 7. Karen Creasy, Bloomsburg Service Center Kettle Coordinator / Volunteer Treasurer 8. Shelley Mihalik, Honesdale Service Center Caseworker 9. JanetSue Russell, Towanda Service Center Caseworker 10. Thomas Rose, Wellsboro / Mansfield Service Units Kettle Coordinator 11. Major Fred Hagglund, On Call – Kettles / Speakers Bureau Full-Time Staff (7)Part-Time or On Call Staff(11)

9. 1. Jennifer Gardener, Divisional Development Director (10%) 2. Colleen Cougle, Administrative Assistant/Office Manager (10%) 3. Natasha Arnold, Direct Mail- Data Entry(50%) 4. Arminta Watkins, Direct Mail Director(33%) 5. Regina Deininger, Direct Mail Processing Specialist (50%) 6. Robert Myers III, Emergency Disaster Services Director(100%) 7. Jesse Mines, Emergency Disaster Services Field Operations Assistant(100%) 8. Emmari Frank, Emergency Disaster Services Field Operations Assistant(100%) 9. Luke Rodgers, Operations Coordinator 1. Direct Mail- Memorials, Prayer Support(50%), Major Margaret Goding 2. Richard Barnett, Emergency Disaster Services Deputy Director of Divisional Services(100%) Full-Time Staff(9) Part-Time Staff(2)

12. Services Rendered – 48,235 Statistical Analysis FYE 2014

13.  163 Chartered Service Units  8 Service Locations  1 or more zip codes assigned to each SU  13 United Ways  34 Banks - 87 Bank Accounts  34 counties covered by 4 Regional Managers  357 “year-round” volunteers  1,500 + “seasonal” volunteers  643 (or 48.5% ) ZIP codes supported by SU of 1327 in EPA division (43,000 ZIP Codes in the United States)  35,000 – 50,000 Points of service every year

15. 1. Honesdale 2. Hamburg 3. Bloomsburg 4. Quakertown 5. Towanda 6. Hanover 7. Forest City 8. Glenmoore Service Center and Food Pantry

17. Service Unit Program DIRECT ASSISTANCE  The “Service Unit” program is only ONE of seven major funding allocations provided by the Service Extension Department.  59% of the Service Unit Program is fund-raised locally.

18. World Services  SED provides an annual allocation based on funds raised for TSA’s work in over 127 countries throughout the world

19. Underfunded Units  SED allocates funds to underfunded “SA Units” (Regional Programs, Service Units, Corps Divisional Programs)

20. Corps  SED, at the discretion of DHQ Leadership (CFC), provides funding to Corps as needed

21. Camp Ladore  In addition to sending 362 campers, SED provides an annual allocation to the operations of Ladore. The more SED is able to provide funds to Ladore, the less the cost for sending campers from each Corps  $53,000 appropriation  $130,750 campership  $396,319 SED allocation

22. EDS- Emergency Disaster Services  SED funds 100% of the annual operating budget of the entire divisional EDS budget.

23. THQ- Territorial Headquarters  SED provides a 10% tithe (support service) to THQ which provides fiscal, legal, HR, overall leadership to every Corps/unit in our EPA DIVISION

24. What is a Service Unit?  A committee of community volunteers organized to assist The Salvation Army in communities where a Salvation Army Community Center / building-based program does not exist.  The Purpose of the Service Unit: 1. Advisory- It interprets community needs to The Salvation Army 2. Render assistance - to families in need and to raise funds to support service in the local community in the name of the Salvation Army. 3. It is responsible to the corporation - it is not a legal entity with independent executives or administrative authority. 4. Defined by zip code per Salvation Army designation.  The “Service Unit” Program is only ONE program within the Service Extension Department

25. SED Regions

26. SED Counties

27. Kettles

28. Camp Ladore

29. SED How we help / interact…  Attend - your civic event  Sponsor - your events  Support - other events through the year  WE ASK - in exchange PLEASE PROFILE SED: in writing on program booklet, intros, presentations  Recognition - SU volunteer recognition at your event  Camp - recruitment partnership  Direct Mail - Roundtable interaction/dialogue  Kettle - Partnerships  Direct Mail - coordination  Seasonal - Distribution Partnerships  EFSP (FEMA) - Coverage / coordination  United Way - funding coordination

30. Current SED Evangelism …  Volunteers - share our faith; including sharing the gospel during client assistance  Bibles purchased – for Campers (includes ministry to parents / guardians)  Publications – (War Cry, Good News) distributed throughout the year  Camper follow up evangelism - Camper Reunion – Held during Christmas / New Years week at local McDonald’s while kids are home from school. Recruit previous kids to camp next year ; share and talk about favorite things at camp; art contest to help kids share camp experience (done by Oxford, PA Service Unit – adjacent to Nottingham, PA (home of Herrs’ Foods, Inc.) Ministeriums - Pass names of campers to local churches Updates to Parents - Interaction with parents when SED shares how their children enjoyed camp  Events – at Volunteer Recognition Events, SA shares the gospel.  Committee Meetings - SA shares opening / closing prayer  Bell Ringing – viral evangelism as the gospel is shared by bellringers  Support to – evangelism effort of many Ministeriums

31.  Bradford  Carbon  Lackawanna  Luzerne  Pike  Sullivan  Susquehanna  Wayne  Wyoming (570) 251-0207 mcipilewski@use.salvationarmy.org Coordinating Councils: Northeast & Central

32.  Berks  Columbia  Cumberland  Dauphin  Montour  Northumberland  Perry  Schuylkill (610)698-1904 rnetznik@use.salvationarmy.org Coordinating Councils: Central & Capital

33.  Adams  Bucks  Chester  Franklin  Lancaster  Lebanon  Montgomery  Northampton  York (610)383-0868 cyearsley@use.salvationarmy.org Coordinating Councils: Capitol, Central, Delaware, Lehigh Valley & Philadelphia

34.  Centre*  Clinton  Juniata  Lycoming *Corps liaison  Northumberland*  Potter  Snyder  Tioga  Union Coordinating Council: Northwest

35.  David Burgmayer, Director (610)348-0468 dburgmayer@use.salvationarmy.org dburgmayer@use.salvationarmy.org  Nancy Paris, Manager (215)787-2843 nparis@use.salvationarmy.org nparis@use.salvationarmy.org  Crystal Charles, Administrative Assistant (215)787-2854, (215)825-4619(f) ccharles@use.salvationarmy.org ccharles@use.salvationarmy.org at Divisional Headquarters

36.  Social Services - Emergency Financial Assistance  Camp – Youth and Seniors  Seasonal – Christmas / Thanksgiving / Easter  Back to School  League of Mercy - (Community Cares Ministry; VA Hospital)  Financial Counseling  7-Components - funded by SE

37.  Monthly Major Gift Reports – just restarted after one year of absence (Insight)  Kettles – and Kettle Sponsorships (We Are The Kettle, Centre County)  Gifts in Kind – Angel Trees, Toy Drives, Food Drives  Requests Fulfilled - Programming Description / Statistical – as requested by DRD, RDM, PG.  Direct Marketing – Mail, Phone, Newsletters  United Way – 12 applications / reports / funding  EFSP – some shared with Corps  Grants – various

38.  Move Office - Hamburg to DHQ/Philadelphia – administrative offices successfully moved.  Staff - Hire Full Time Administrative Assistant – hired (Crystal Charles)  Annual Report - Renew efforts to include a formal Annual Report to continue growing the knowledge of who the Service Extension Department is and what it is doing for their Community.  Administrative Staff KRAs - Administrative Staff Key Results Areas / goals and objectives include: Communication, Fiscal (Budget), Fiscal (Fundraising), Management  Field Staff KRAs - (Regional Managers) Key Result Areas / goals and objectives include promoting: SA Mission, Volunteer Management/Recruitment, Fundraising, Programs, Relationships

39.  Administrative Support - to field staff / volunteers continues to grow from centralized administrative office (DHQ location).  Annual Report - Renew efforts to include a formal Annual Report to educate those of the Service Extension Department and what it's programs and funded components are doing for their community.  HR - Administrative Staff - to focus on Key Results Areas with corresponding goals, objectives, and tasks to include: Communication, Fiscal (Budget), Fiscal (Fundraising), Management  HR - Field Staff (Regional Managers) - to focus on Key Result Areas with corresponding goals, objectives, tasks include promoting: SA Mission, Volunteer Management/Recruitment, Fundraising, Programs, Relationships  HR - Operating Manuals - required of staff beginning in 2013 to be updated each year in connection with each employees' annual review.  HR - Employee training - assessment to continue Star12.com online and in-person training for all staff - subscription through FYE2014.  Volunteers - link our department to all internal (local, Corps, DHQ, THQ, NHQ) and external resources, support, training for Volunteers (Recruitment, Training, Management, Recognition)  Conference Workshop - Lead workshop on Service Extension for National Community Relations and Development Conference, Indianapolis, Indiana, April 21-24, 2014 as requested and approved by THQ / DHQ.  Education - Internal (through Coordinating Council and intra-department presentation and ongoing interaction, Direct Mail Roundtable participation, Civic event sponsorships) and external (bi-annual donor fundraising newsletter, service clubs, church, organization presentations)  "Bottom Line" Net Income - maintain and increase where feasible; preparation and monitoring of budgets; 10% increase of red kettle fundraising income over this years' goal; continued use of newer avenues of internet fundraising (ORK, QR codes, Text Giving, internet bellringer recruitment).

40.  Department Assessment – by non-biased outside source on recommendation of THQ / DHQ – SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)  Resource Development Manager (RDM) – full or part time covering appropriate regions  Personnel Succession / Transition  Regional Conferences Service Extension – encouraged by NCRD Workshop, THQ – Spring 2015 proposed, Divisional Advisory Organization Conference, Saturday, March 7, 2015  Successful transition - of Centre County PA Service Units/Center to State College, PA Corps as of 10/1/14 – Envoys Betty Ellen and Derek Barrett, Envoys in Charge  Mutually agreed upon purpose - to fulfill SA mission for Service Extension  PA Act 153 & The Salvation Army’s “KeepSAfe” – safeguarding children and vulnerable adults

41.  Berwick / Bloomsburg (Columbia)  Milton / Lewisburg (Union)  State College (Centre County)  Harrisburg – 17 SUs of Dauphin, Perry, Cumberland Counties  Lancaster – WGAL-TV  Wilkes Barre – WNEP, Fox56  Phila – 5-county area – Byers, Herrs, etc.  Coordinating Councils – SE participates in all seven (7) councils

42.  Kroc - $40 million campaign  City – Greater Philadelphia Operations  Division – Support systems to each other  Development Regionalized as of 9/17/13: 1. City / 2. Divisional / 3. Corps  Equitable Distribution of Fundraising Resources – SED assigned 1/3 of donors in the Pendel Division  Special / Civic Events (Stockings for Kids, Joy of Caring, Christmas in July, Phila Civic Luncheon, others)  Post Split Defined / Clarified – QR codes, web sites, ORK, 60 Second Updates, Graphic Art, Media, Grants, UW relationships

43.  Emergency Disaster Services  Ladore – Camp and Conference Center  Foster Care and Adoption – Harleysville, PA office (SU zip)  Developmental Disabilities Program (DDP)  ARC – Adult Rehabilitation Centers

44.  Volunteer Support – Divisional / Territorial / Department  Resource Development Manager/s (RDM) – Encouraged to be proposed  Administrative Support

45.  Reserve Replenishment  Reserves Increased  Hometown Endowment (NEOSA with 20)  Gift Assignment / Designation - Local versus Divisional / Territorial.  Investment Origin – local foundation versus THQ  Ongoing Training / Awareness – of volunteers, staff

46. Other Subjects  “Sheetz for Kids” – Cindy Yearsley, Pendel Liaison  Walmart Agreements – 1/3 of 91 Walmarts in SED areas  Other area or divisional corporate or media partnerships  Kettle Agreements  Advisory Organization – kits, cross pollination of SU, Corps, Regional  Other??

47. References & Recommendations  Continuing Communication Cooperation  Clarification of Roles - post Development Geographic Assignment  RDM Proposal Consideration  Service Extension Staff Meetings – 1 st Monday of each month (mostly), 10:00 a.m.  DDC Meeting – Continued inclusion of Service Extension  Orientation – to Advisory Boards, Corps, Regional & DHQ staff (including: DRDs, RDMs, PG staff, Direct Marketing, Administrative staff)

48. Thank you …  For our partnership in service  For having a better understanding of the Service Extension Department (SED)  For now knowing “Service Unit” Program is ONLY ONE program of SED.  For realizing the more money SED raises, the less money Corps pay to Camp or EDS or other SA programs.  For your ministry and prayers in this mission together, “ … to preach the gospel of Jesus Christ AND meet human need in His name without discrimination.”

49. Service Extension: Where No Salvation Army Has Gone Before… FUNDRAISING... Direct Marketing Multiple Vendor Environment Presented by Arminta Watkins, Pendel Division

50. Service Extension: Where No Salvation Army Has Gone Before… MEETING NEEDS... Service Delivery / Volunteers Presented by Billie Kay, Indiana Division

51. Service Extension: Where No Salvation Army Has Gone Before… VOLUNTEERS... Volunteer Recognition Events Presented by Ann Vail, Empire (NY State) Division

52. Service Extension: Where No Salvation Army Has Gone Before… SERVICE UNITS... Service Units, a larger perspective Presented by Wil Leslie & Rick Reinhardsen, Massachusetts Division

53. Service Extension: Where No Salvation Army Has Gone Before… UNIQUE CONNECTIONS... Service Units & Emergency Disaster Services Presented by Stephen Arnold, Envoy, Ministry Field Representative, (New Mexico) NW Division

54. Service Extension: Where No Salvation Army Has Gone Before… Questions / Answers

55. Service Extension: Where No Salvation Army Has Gone Before…  Survey on app  Contact Information on reverse  Thank you presenters  Thank you for our continuing disscussions Thank you!