1. Frame Sources & Costs Kyle Fraughton Samuel Ahola Brian McCann

2. Purpose of Lists Effectively and efficiently administer surveys and offers via: Direct Mail Direct Mail Email Email Telephone Telephone

3. Types of Lists Free Lists Paid Lists

4. Free Lists In-house database Most companies keep a list of their previous and current customers. Most companies keep a list of their previous and current customers. Often times it is out of date or inaccurate due to people moving or giving false information. Often times it is out of date or inaccurate due to people moving or giving false information. Gives you the best response rate Gives you the best response rate

5. Free Lists Associations Great for B2B Surveys Great for B2B Surveys Find an Association your target market belongs to Find an Association your target market belongs to Contact that association to explain what you are doing Contact that association to explain what you are doing If you add a couple questions for the association they will give you their database for little or no cost If you add a couple questions for the association they will give you their database for little or no cost

6. Free Lists Phone Books Flip through the Yellow Pages Flip through the Yellow Pages Time Consuming Time Consuming Highly Inefficient Highly Inefficient Nobody but poor BYU students doing low budget research do this

7. Paid Lists Dirmark Specific Demographics Specific Demographics Example: Adults ages 20-30, Income $25k +, Within a radius from a specific address. Typically costs $0.02 per name, plus an additional $0.005 per select. Minimum Charges vary: $100 - $400 Supply name, address, phone, email Supply name, address, phone, email Websites on handout Websites on handout

8. Paid Lists Compact Information Systems Geographical Lists (Direct Mail Lists only) Geographical Lists (Direct Mail Lists only) Select by zip code Select by Postal Carrier Route Cost: $0.005 each Cost: $0.005 each www.cisdirect.com www.cisdirect.com www.cisdirect.com

9. Paid Lists The Survey Professionals Supply Lists and email blasts Supply Lists and email blasts General Consumers and Specific Demographics Guarantee 300 Responses Guarantee 300 Responses Specific demographics can’t guarantee as many Typical Cost: $2,500 ($500 student discount) Typical Cost: $2,500 ($500 student discount) Send you tabulated results (ready for SPSS) Send you tabulated results (ready for SPSS) www.SurveyPro.com www.SurveyPro.com www.SurveyPro.com (801) 705-4950 (801) 705-4950

10. Paid Lists www.WholesaleMailingLists.com www.WholesaleMailingLists.com www.ConstantContact.com www.GuaranteedLists.com www.GuaranteedLists.com www.cisdirect.com Google: Email lists, Purchase lists, ect. Email lists, Purchase lists, ect.

11. Questions?