1. Project SnugIT! 26 March 2016 Iteration #3 Cost Structure IT (Infrastructure, Hosting, Application development & Maintenance) Operations Hub & freighting Marketing, User adoption & growth Manpower & Estate Rental charges Revenue Streams Sales of goods Licensing of Snugger & related IP Membership Subscription Affiliated Marketing (to certain extent) Sponsorships Commission of Designer’s Profits Problem Design don’t materialized (D) Lack trust, professionalism & confidence in purchasing clothes online (C) Poor Fitting due to various odd body sizes (C) Key Resources Developer & Designer (P) Operations/ Biz Dev/Marketer (P) Industry Knowledge eCommerce Platform & Payment Gateway (S) Logistics/Manufactur er/Supplier (R) and etc.…. Key Metrics Marketing & Engagement Metrics Average Cart per Customer Mailing list database and etc.….. Unique Value Proposition Snugged & designed so well that we GUARANTEED zero returns over quality and fitting issues, thus giving you the best purchase experience. Unfair Advantage “Snugger” application (Protected by IP) Community & Customer Loyalty Designers agreements for design lock-in Channels eCommerce Portal Digital & Affiliate Marketing Design Center Campus Engagement Offline Marketing Customer Segments Independent Artists (Designers) Female Customers (Age 20-40) PRODUCTMARKET Solution Tailored clothes delivered to your doorstep Value for money Tons of new & refreshing designs Try on new clothes easily & virtually. Opportunities and Risks S$ 5.2B market (O) Ecommerce in SG – 11% CARG YoY (O) Managing Returns (R) Value Chain Unified Supply chain and exclusive rights Centralized Operations Hub Marketing Penetration & Adoption strategy Premier Service & Experience built around Trust Exit Strategy Merger & Acquisition IPO Licensing Business Model / Lean Canvas

2. Cost IT & Freight Operations Outsourcing System Automation Artificial Intelligence User Self-Services Machine-to-Machine Communications Marketing, User Adoption, Growth Manpower & Real Estate Collaborative Software Office Anywhere Solutions for Employees Mobile Device Management Deployment Revenue Sales of GoodsDesigners Commission Scheme (10%) Licensing of Snugger Fitting Platform & Intellectual Properties Membership SubscriptionsAffiliated MarketingSponsorships In a Nutshell

4. references Due to the poor formatting here I uploaded my ref to pastebin here, for your kind follow up: http://pastebin.com/pahf8ERC