1. Improving your KPIs with Push notifications Miloš Milošević | Nordeus | 2016

2. About Nordeus Award winning gaming company, founded in 2010 Offices in London, Dublin and Belgrade Creators of Top Eleven

3. About TopEleven Our flagship product 130+ million registered users Global 5 years old

4. Push Notifications 101 Push notification is the delivery of information from a software application to a client device without a specific request from the client

5. The good and the bad Good: o No limit o No CTR requirements o Not platform dependent Bad: o No limit

6. Nordeus approach Criteria for sending push notifications Message content creation, personalization and optimization Measuring results

7. Criteria for sending push notifications Start from your local notifications, think how you can improve them Create service notifications Test on other platforms first

8. Message content creation Personalize as much as possible Find user affiliation to feature Use the user’s gameplay habits

9. Measuring results Use click through rate for optimizing messages Measure retention to determine the success of a push campaign Be careful when you measure performance of personalized messages

10. Our results - Day 1 retention

11. Our results - Day 3 retention

12. Our results - Day 7 retention

13. Beyond push notifications Collect Google and Apple responses, know when a user deleted your app Use it as another way to measure message performance Try to predict when a user will delete your app

14. Recap Criteria for sending push notifications Message content creation, personalization and optimization Measuring results Use all feedback

15. ..to support all of this We made a centralized messaging service running on Hadoop, powered by Apache Spark. Specs: o Scalable o Guarantee on time delivery o Near real time notifications o A/B test support o Modular design o Extensive logging

16. Announcing Pushkin - pushkin.io Nordeus first open source project Lightweight framework for sending push notifications Written in Python, easy to use API Multi platform - Google and Apple supported out of the box Capable of sending 500 notifications per second