1. Chapter 7 Electronic Media Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 1Chapter 7 -

2. Learning Objectives 1.Digital media and composition modes 2.Email in business communication 3.Instant messaging in the workplace 4.Web content & information architecture 5.Three-step podcasting process Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 2Chapter 7 -

3. Electronic Media for Business Communication Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 3Chapter 7 -

4. Electronic and Social Media Options Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4Chapter 7 - Texting Web Content Podcasting Email Instant Messaging Instant Messaging

5. Electronic and Social Media Options Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 5Chapter 7 - Wikis Blogs and Microblogs Blogs and Microblogs Online Videos Online Videos Social Networks Social Networks Information and Media Information and Media

6. Printed Documents Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 6Chapter 7 - Formal Impression Getting Attention Legal Requirements Permanent Records

7. Compositional Modes for Electronic Media Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 7Chapter 7 - Conversational AspectsComments and CritiquesOrientations and Guidance

8. Compositional Modes for Electronic Media Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 8Chapter 7 - Summary FunctionsReference MaterialsNarration and Storytelling

9. Compositional Modes for Electronic Media Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 9Chapter 7 - Teaser MessagesUpdates and AnnouncementsTutorials and Advice

10. Summary of Discussion Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 10Chapter 7 -

11. E-Mail Messages Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 11Chapter 7 -

12. Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 12Chapter 7 - Workplace E-Mail Disadvantages Availability of Alternatives Indiscriminate Use Low-Value Messages

13. Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 13Chapter 7 - Workplace E-Mail Advantages Accessing Messages Sending Messages Scheduling Messages

14. Planning E-Mail Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 14Chapter 7 - Purpose Policies Email Hygiene

15. Planning E-Mail Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 15Chapter 7 - Analysis Information Organization

16. Writing E-Mail Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 16Chapter 7 - Quality Subject Line First Words Emoticons

17. Completing E-Mail Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 17Chapter 7 - Distributing Producing Proofing Revising

18. Summary of Discussion Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 18Chapter 7 -

19. Instant Messaging and Text Messaging Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 19Chapter 7 -

20. Business IM Benefits Rapid Response Reduced Costs Conversational Wide Availability Wide Availability Rapid Response Rapid Response Reduced Costs Reduced Costs Conversation Aspects Conversation Aspects Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 20Chapter 7 -

21. Business IM Risks Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 21Chapter 7 - Security Issues User Authentication Logging Messages

22. Business IM Risks Incompatibility Spim Messages Nonverbal Cues Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 22Chapter 7 -

23. Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 23Chapter 7 - Three-Step Process

24. Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 24Chapter 7 - Courtesy Work Focus Security Concerns Personal Messages Impromptu Meetings Complex Messages Multiple Discussions Security Guidelines IM in the Workplace

25. Summary of Discussion Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 25Chapter 7 -

26. Website Content Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 26Chapter 7 -

27. Versatility of Websites Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 27Chapter 7 - Opportunities Challenges

28. Information Architecture Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 28Chapter 7 - Vertical Hierarchy Horizontal Division Website Links StructureLabeling Navigation Content

29. Tips for Organizing Brainstorm likely usage scenarios Identify likely entry points Map out entry points and target data Help visitors find the site’s top level Provide options for finding information Be consistent with labels and links Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 29Chapter 7 -

30. Drafting Web Content Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 30Chapter 7 - Build Trust Inverted Pyramid Style Inverted Pyramid Style Information Chunks Information Chunks Skimmable Format Skimmable Format Concise Link Names Concise Link Names Global Audience

31. Summary of Discussion Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 31Chapter 7 -

32. PodcastingPodcasting Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 32Chapter 7 -

33. Business Podcasts Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 33Chapter 7 - Recruiting Training Marketing Selling

34. Three-Step Process Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 34Chapter 7 - Planning Writing Completing

35. Podcasting Equipment Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 35Chapter 7 - Recording Distributing

36. Summary of Discussion Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 36Chapter 7 -

37. Chapter 7 Electronic Media Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 37Chapter 7 -

38. Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 38Chapter 7 -