Presentation on theme: "Passionate grape grower, liberal thinker, and “citizen of the world”. Best represents the innovative, visionary, and entrepreneurial spirit that has always."— Presentation transcript:
Passionate grape grower, liberal thinker, and “citizen of the world”. Best represents the innovative, visionary, and entrepreneurial spirit that has always characterized the Mazzei family. (1730-1816)
Through Philip Mazzei, the family claims a very strong and special link to the history of the United States
Borne and brought up in the liberal Grand Duchy of Tuscany, Philip moved to Virginia in 1773, spurred by his curiosity to explore the New World There he strengthened his friendship with Jefferson, Washington, Franklin and Adams, with whom he shared his modern, progressive ideals He was the first to introduce in the colony vines from Tuscany and other regions of Europe The vines were planted on Thomas Jefferson’s property at Monticello
He advocated the notion that “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” It inspired Thomas Jefferson’s cornerstone in the Declaration of Independence.
His thoughts were endorsed by J.F.K in his “A Nation of Immigrants”: “The great doctrine ‘All men are created equal’, incorporated into the Declaration of Independence by Thomas Jefferson, was paraphrased from the writings of Philip Mazzei, an Italian-born patriot, and close friend of Jefferson’s”.
In recognition of Philip’s role as an American Patriot, a stamp in his name was issued in 1980 (250 years after his birth) as a “Patriot Remembered”
To remember Philip Mazzei’s legacy as: a visionary liberal thinker personal friend of Thomas Jefferson’s American Patriot contributor to the Declaration of Independence innovative grape grower, at Monticello For “2013 – Year of Italian culture in America ”, the Mazzei family will celebrate their ancestor’s memory by: replanting a “Mazzei” vineyard at Monticello perpetuate it with vines selected by the Mazzei’s support and sponsor the Thomas Jefferson Foundation and … introducing a brand new wine…
A great and unique wine, that interprets Philip Mazzei’s spirit, dedicated by the family to his name: Philip.
The name of the wine, Philip, is meant to strike a more direct, personable and friendly connection with the wine, and to generate curiosity
“MADE IN TUSCANY” It’s a blend of Cabernet Sauvignon grapes selected from all the Mazzei Estates It is the Quintessence of Tuscany Philip is complex and exotic, with waves of chocolate, spices, cinnamon, clove and mint, mingled in a delectable dance of flavors. Rich and opulent yet supple and silky.
Appellation: Toscana IGT Origin: the Mazzei’s Tuscan Estates, in Chianti Classico and Maremma First vintage: 2008 – Excellent, both in Chianti Classico (perfectly ripe grapes, rich in color and aromas) and Maremma (optimal balance between sugars and acidity) Positioning: US$ 49.99, with considerable investments in advertising and promotions Distribution: mainly off-premise, specialized chain retailers, wine merchants, internet sales
Image developed with the support of the Florence University of the Arts (FUA) An international academic institution based in Florence (Italy) offering multidisciplinary studies. Affiliated with important universities in the US and abroad. Its US students have a fresh outlook on Italy’s lifestyle and its role within the US culture
It embodies the “New World” spirit of Tuscan winemaking, best represents the “revolutionary” character of Philip Mazzei, and expresses our desire to pursue Life, Liberty and Happiness Philip’s heritage as passionate grape grower, liberal thinker and citizen of the world, is represented by the innovative, forward thinking, and contemporary character of this new wine