1. I love #email

2. Email Marketing 2010+ in 10 minutes WHY? BUILD TARGET TRACK MEASURE

3. Email Marketing 2010+ in 10 minutes WHY? BUILD TARGET TRACK MEASURE

4. Why email marketing? Data driven Builds relationships Integrates Measurable High value of ROI

5. The Numbers

6. 1.4 billion email users worldwide (Radicati Group study from May 2009)

7. Radicati Group project 1.9 billion email users in 2013

8. 247 billion emails are sent each day

9. 80 – 90% are spam

10. Email Marketing Jargon PersonalisedViral SegmentingDynamic content SurveysTrigger based emails Update detailsStatistics

11. Email Marketing Benefits Keeps in touch when you don’t have time Helps build your reputation Increases the number of referrals Gives clients a great reason to stay with you Keeps you top of mind

12. What you can talk about Things that ADD VALUE –Interesting articles –Latest offers –Relevant offers –Ask for feedback

13. Adding Value examples

14. Gym Welcome Email example Person signs up on your website. You have their $$ and their email address. Email #1: An email is sent to them 24 hours later, “Hey, thanks for joining [gym name]. Your membership number is #####. Download and print out a voucher for a shake on your next visit. Over the next few weeks we are going to send you a few emails to let you know how to get the most out of your membership. As part of your membership we have a great weekly newsletter…..”

15. Prospect - email Person comes into your gym and doesn’t sign up. An email is sent to them 24 hours later, “Hey, thanks for coming into [gym name]. We thought we would give you a bit more information about us … Plus we send out a free weekly fitness newsletter filled with great exercises, meal ideas, live better tips and comps and giveaways for members. Sign up here.

16. Email Marketing 2010+ WHY? BUILD TARGET TRACK MEASURE

17. Design

19. The BIGGEST Email Marketing Myth “I can do this by myself.”

20. More Email Marketing Myths Email is SPAM … well 80+% is Email is cheap My message will be lost in the Inbox People will just delete my email

21. Email Marketing 2010+ WHY? BUILD TARGET TRACK MEASURE

22. Why do you want to send email newsletters? “Because I think I should.” “Because the biz up the road is.” “Because Glenn said so.” “Because I have clear goals for my emails.”

23. Your database is

24. Why? They like you They spend money with you They cost you a lot of money to get

25. They talk about you

26. Email goals Grow my database Brand Offers Feedback

27. So you have your goals and you know who your sending to. Now what? Choose a frequency Find someone to send them for you Stick to it / Consistency builds trust Start segmenting your list

28. Are you compliant? Consent = opt-in Don’t email people who don’t want to hear from you Never buy an email list Unsubscribe

29. Stop Blasting

30. Segmenting your list = Increased response = More $$ = Less compliants / unsubscribes

31. Five ways to grow your database Website sign up forms Audit your existing database On the phone / enquiry Direct mail Forward to a friend

32. Email Marketing 2010+ WHY? BUILD TARGET TRACK MEASURE

33. What can you Track?

34. What else can you Track? Engagement Who actually read your email & for how long across -Webmail, Desktop, Mobile Software What email software they read it in -Outlook, Gmail, iPhone Forwarding & Printing What email software they forwarded the email from How many people printed the email

35. Email Marketing 2010+ WHY? BUILD TARGET TRACK MEASURE

36. Contacts Website sign-ups Shopping cart Traffic Forward

39. What works now Leveraging your database Integrating your marketing Consistency of message Why this is easier You can listen where people are talking and continue to improve your message

40. Why Spikemail? We do the work for you We provide the strategy Dynamic / Variable content and images Advanced bounce management Anti-Spam Act Compliant We LOVE email marketing

41. spikemail.co.nz Follow me - @glennedley Follow Spikemail - @spikemail