1. 30-Second Pitch Are you a dog owner who cares for your As a parent, you constantly worry about who they’re hanging out with and where they’re hanging out….When I say they, I’m not talking about kids, I’m talking about dogs! Just like their owners, dogs are social animals that like to hang out with other dogs. Dog owners in urban areas walk their dogs at least once a day for exercise, but it’s tough for owners to find other, friendly dogs for their pet to play with and to find restaurants that allow them to hang out with their pets. Our app, Pup Pals, solves these problems through three awesome features. First, dog owners can use Pup Pal’s GPS system to find other dogs when they take their pet out for its daily walk. Second, Pup Pals allows users to schedule play dates at local dog parts. Third, Pup Pals lets users locate dog friendly restaurants – and allows them to purchase discount coupons to use at the restaurant! Interested in becoming a Pup Pals user? You can download our app in the Google Play store today!

2. What is Pup Pals? Mission Statement: – Pup Pals seeks to create an community of dogs owners brought together by their love of their pets and of great food Business Idea: – App-based business – Pup Pals allows dog owners to connect with one another while they walk their dogs, to schedule dog play dates at local parks, and to find nearby dog friendly restaurants

3. Features and Benefits FeaturesBenefits 1.“Find A Pal” uses your phone’s GPS to locate other Pup Pal users that are nearby. 1.Pup Pal users are able to meet other dog owners and form new friendships while walking their dogs together. 2.“Schedule a Play Date” allows users to setup dog play dates at nearby dog parks. 2.Pup Pal users are able to coordinate schedules with other dog owners so that their dogs will always have a friend to play with at the dog park. 3.“Dog Friendly Restaurants” finds restaurants with outdoor seating and offers discounts from participating restaurants 3.Pup Pal users are able to grab a bite to eat after walking their dogs or finishing a dog play date without having to first take their dogs home, and they save money through our in-app discounts.

4. Target Market DemographicsPup Pal User Age: 25-45 years old Gender: Both women and men Where does this person live: Big cities and suburban areas with dog parks and restaurants with outdoor seating onsumer] Buying PatternsLifestyle Users are cautious buyers who want to make sure that what they buy is of the highest quality Users are open to trying new apps and become loyal customers of products that add value to their lives Users spend disposable income on their dogs, eating out multiple times a week, and the latest tech products. Users lead an active lifestyle that includes regular exercise for themselves and their dog Users are tech-savvy and use their smartphone to manage their lives Users value experiences over things, they like to try new restaurants with friends, and they enjoy exploring the cities in which they live.

5. Business Opportunity What are your target customers’ NEEDS? – Users need to walk their dogs at least once a day – Users need companionship from dogs and other dog owners What are your target customers’ WANTS? – Users want to be able to connect with other dog owners through their smartphones in real time – Users want to discover new dog-friendly restaurants How does your business satisfy these needs and wants? – Pup Pal uses smartphones’ GPS feature to enable users to connect with other dog owners and discover new dog-friendly restaurants while walking their dogs

6. Competition Pup PalsDogDateDoggieDatez Find a FriendXXX Schedule a Play Date X Dog Friendly Restaurants X Competitive Advantage Pup Pals not only allows users to find other users like the leading apps on the market, it also allows users to schedule play dates and discover dog friendly restaurants!

7. Business Model What is the business model for your app? – Virtual Goods: Pup Pals will partner with dog friendly restaurants and allow users to purchase discount coupons from these restaurants What is your selling price? – Pup Pals will make $1 on each coupon purchased Why did you choose this business model and pricing strategy? – We chose this model because we want to have reoccurring revenue and because our competitors don’t charge for their apps. After surveying restaurant owners, we found that they would be willing to pay us $1 for each coupon purchased because our app will increase the number of customers they serve.

8. SWOT Analysis Strengths - Our business model allows for reoccurring revenue so that we can grow our business - Our survey data shows that dog owners excited about our app - Our app’s features are unique Weaknesses - Our coding abilities are limited - Partnering with restaurants will be really difficult - We will only generate revenue during warm months when people can eat outside Opportunities - We could partner with other businesses like pet stores to sell more coupons - We could integrate social media so that users can invite their friends to join the app Threats - DogDate and DoggyDatez offer a similar service - Groupon and other ‘deal sites’ offer discounts to restaurants - People might think the GPS location feature is creepy

9. Business Goals GoalPlan Pup Pals will acquire 500 users We will hang up flyers at local dog parks to advertise our app. We will generate buzz for Pup Pals through an Instagram account that features pictures of cute dogs. Pup Pals will develop partnerships with 25 restaurants We will conduct further market research to show that dog owners will spend money at dog friendly restaurants. We will give our pitch to at least 100 restaurants. We will generate an average of 5 sales per user per year We will conduct further market research to determine what restaurants our users like best, and then we will partner with these restaurants. We will develop a customer loyalty program. Pup Pals, a dog owner’s second best friend!

10. Skills & Aptitudes: Straight “A” student Detail orientated perfectionist Hard worker Interests: Playing tennis and baseball Hanging out with friends Social Studies Personal Goals: Place in state Math Counts competition Earn a 4.0 in high school Play varsity tennis and baseball Education Goals: I want to go to Notre Dame JORDAN Jordan Runge Age: 11 Grade: 6 th Hometown: Middlebury, IN Desired Career: Archeologist

11. Skills & Aptitudes: Organization Mathematics Interests: Dancing NY Knicks Basketball Going to the beach Personal Goals: Make the Junior High dance team Become fluent in Spanish Education Goals: Be the first person in my family to graduate from college Jeanette Jeanette Carneglia Age: 11 years old Grade: 6 th grade Hometown: Valley Stream, NY Desired Career: U.S. Congresswoman

12. Skills & Aptitudes: Outgoing Creative Writing Interests: Tennis and Tai Kwon Do Yearbook Going to movies and the mall with friends Personal Goals: Become involved in Student Government Play a varsity sport Meet new people in high school Education Goals: Get into the University of Michigan (where my dad went) Jessica Jessica Robins Age: 14 years old Grade: 8 th grade Hometown: West Bloomfield, MI Desired Career: Talk Show Host