1. Preparing for the Expo Suggested Booth Layout Tri-Fold Poster – Paste up the business idea/ key concepts photos or other materials to glue/tack onto the poster. Business Cards Brochures of Students Goals Samples of Products Table - Roughly 6 ft. by 3 ft. Help your students tell a story… Remove slide before printing

2. Use a hook to get attention… you only have 2 minutes! Describe your product/service and be sure to include the companys name What problem does the product or service solve? How is your product different from other similar products? Be passionate and maintain good eye contact Be brief and to-the-point End with a call to action At the Expo: Sales/Elevator Pitch Remove slide before printing

3. Board Layout Remove slide before printing Business Name Student Individual Profiles Business Information Student Individual Profiles

4. What is [Business Name]? Mission Statement: – What is your mission statement? (A mission statement is a companys constant reminder to its employees and customers of why the company exists) Business Idea: – What is your type of business? What is the function of your product or service? Why does it exist? How is it used?

5. [School Name] Student Population: – How many students are in your school? – How many are male? How many are female? – How many in each grade? – How many by age? – How many faculty? What is the age range? [Business Names] Target Market: – How many people are in your target market? (you should not say everyone, narrow down your target market)

6. Target Market Lifestyle -interests -hobbies -preferences Demographics -Age -Gender Buying Patterns -compulsive or cautious? -brand loyalty? Insert Photo Here

7. Business Opportunity Needs & Wants: What are the needs and wants of your target customer? Satisfaction: How does your business satisfy these needs and wants? How will it enhance the school/school environment?

8. SWOT Analysis Strengths - Text Weaknesses - Text Opportunities - Text Threats - Text

9. Core Beliefs [Insert Slogan] Goals: – What are your business goals? (no less than 3) – How do you expect to reach them? GoalPlan

10. Add Professional Photo Here (optional) [Student Name] Age Grade Hometown/Neighborhood Desired Career Skills/AptitudesInterests Personal GoalsEducational Goals About Me

11. Add Professional Photo Here (optional) [Student Name] Age Grade Hometown/Neighborhood Desired Career Skills/AptitudesInterests Personal GoalsEducational Goals About Me

12. Add Professional Photo Here (optional) [Student Name] Age Grade Hometown/Neighborhood Desired Career Skills/AptitudesInterests Personal GoalsEducational Goals About Me

13. Add Professional Photo Here (optional) [Student Name] Age Grade Hometown/Neighborhood Desired Career Skills/AptitudesInterests Personal GoalsEducational Goals About Me

14. Add Professional Photo Here (optional) [Student Name] Age Grade Hometown/Neighborhood Desired Career Skills/AptitudesInterests Personal GoalsEducational Goals About Me