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Vikings Helping Vikings Chellsie Heil Service Learning Project MGMT 321 Dr. Godshalk
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Source: https://www.facebook.com/Vikingshelpingvikingsinc
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Strategy Diagnostic Headquarters and mission The “right” people Opportunity Image captured by Chellsie Heil from Google Earth
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Financial Diagnostic Change in mission Need more funding EITC program Source: https://www.facebook.com/Vikingshelpingvikingsinc
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Membership Diagnostic 12-15 core active members A lot of volunteers who aren’t members Who will take over in the future? ▫Need for younger members Me and my sister at VHV Golf Tournament Dinner Summer 2013 Source: https://www.facebook.com/Vikingshelpingvikingsinc
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Communications Diagnostic Lack of communications No organized contact lists Increase brand awareness by increasing communications
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Project – EITC Letter Educational Improvement Tax Credit program Mission change and headquarters: ▫Afterschool programs ▫Leadership camps ▫STEM programs
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Project – EITC Business Contributors Database
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Recommendations Branding and brand awareness Communications Increasing membership Financial aspects ▫EITC program ▫Fundraisers June 7 th festival
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Branding and Brand Awareness Measure brand awareness Mailed survey: ▫Why people choose to join or not join ▫Awareness of new headquarters and mission ▫Likelihood of participation in afterschool programs Follow up survey at later date
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Communications Integrate brand into marketing and communications Establish Head of Communications position Consistent standards for communication Improve and increase communications
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Membership Increase involvement from students and young adults Participative leadership Recruit through social media Source: https://www.facebook.com/vikingshelpingvikings/photos
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Financial – EITC program Send letters instead of making calls Ensure consistency in communications Raise awareness
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Financial - Fundraising Increase budget and awareness Fundraisers: ▫Community scavenger hunt ▫Pink flamingo flocking fundraiser ▫Ford test drive fundraiser ▫Golf ball drop Example of Pink Flamingo Flocking Fundraiser Source: http://adonisautism.org/fundraisers/
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June 7 th Festival Lack of coordination among volunteers Volunteer Coordinator positions Use of directive leadership behaviors Source: https://www.facebook.com/vikingshelpingvikings/photos
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What I Learned Difficulty in running a small non-profit Leaders need to be flexible Leadership styles don’t only apply to “business” leaders Importance of developing followers
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Sources Costly, D. L. & Howell, J. P. (2006). Understanding Behaviors for Effective Leadership (2 nd ed.). New Jersey: Pearson Education, Inc. http://adonisautism.org/fundraisers/ https://www.facebook.com/vikingshelpingvikin gs/photos https://www.facebook.com/Vikingshelpingvikin gsinc
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