1. Digital Marketing Course Syllabus

2. Syllabus Introduction of Digital Marketing
Introduction To Website Development
Search Engine Optimization
Social Media Optimization
Google Tools
Google Adwards
Marketing

3. Introduction of Digital Marketing
What is Marketing?
What is Digital Marketing?
Why organizations do digital marketing?
What is Internet and how it works?
Diff between Digital Marketing Vs Traditional Marketing
Digital Marketing Process
How Search Engine works?
Ranking Factors of Google
Search Engine Updates (Panda & Penguin Update)
Google Sandbox Effect

4. Introduction To Website Development
Types of Websites
Basics of HTML / CSS
What is Java Script?
What is CMS?
Why WordPress CMS?
Word Press Installation on Server
Understanding the Dashboard
Installing and customizing themes
Changing the default Settings
Installing useful plugins for site features
Content management in WP

5. Search Engine Optimization
What is Search Engine?
Type of Search Engines
What is Search Engine Optimization?
Search Engine Optimization Types
SEO life cycle?
Difference between Organic and Inorganic
Keyword Research
Google Trends
On-Page Optimization
Off-Page Optimization

6. Social Media Optimization
What is Social Media?
Understanding its importance
Social Media Marketing
Branding
Paid Advertising
Blogging
Facebook
Twitter
LinkedIn
SlideShare
Social Media Management Tool (SMMT)

7. Google Tools Keyword Planner Tool Google Webmaster Tool
Google Analytics
Reporting And Analysis Tool

8. Google Adwards Navigating through Google AdWords
Understanding Google AdWords Structure
Working with Keywords
Writing Ads in Google AdWords
Understanding Google’s Text Ad Structure
Reporting
Advance AdWords Marketing
Google Adsense

9. Email Marketing How Email works? Challenges while sending bulk emails
Solution over challenges
Types of marketing
marketing Tools
Designing of template
marketing scheduler
marketing success tracking
Lead Generation For Business

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