1. © 2016 TM Forum | 1 Big data openness for application development ecosystem - Catalyst Video Outline

2. © 2016 TM Forum | 2 Big Data Openness for Application Development Ecosystem  Catalyst focus is the creation of an openness platform framework to enable big data monetization ecosystem development  Concept  Openness Agility  Standardization  Business Drivers  Boost innovation  Innovation speed - enabled by an open framework  Easily transform data into new revenue sources  Objectives  Establish an openness framework  Demonstrate valuable monetization use cases Catalyst Charter Focus is on Data as a Service

3. © 2016 TM Forum | 3 Openness Framework – Working Ecosystem Customer Next Best Offer (Internal) Data Openness Framework Tourism ( External) Clothing Sales (External) Data Lake SERVICE PROVIDER DATA SOURCE – Network & Non-network Data Data Openness Platform Data normalization & Refining Location –Service - Subs data Ingestion and intelligence ( Metrics/KPIs, RF Perf, LIS, LBS) Catalog Non-Network data (Provisioning, Fault Alarms, Sub Info) Analytics layer Public Transport (External) Analytics layer Data Owner/Sponsor Data Enabler Data Enricher Data Analyzer

4. © 2016 TM Forum | 4 Data Refining & Analysis  Data Openness Data Refining should provide support for either location insight (LIS) or location based service (LBS) correlations  LIS – location, service info, count of subscribers; providing enough visibility for many monetization use cases while protecting detailed subscriber information  LBS – location, service details, correlated to subscriber IMSI, subscriber device and customer group  Expressed in either lat / long or standard coordinate system such as World Geodetic System (WGS)  Optional inclusion of customer QoE KPIs  Refinement should include correlation by many dimensions  The more correlation completed in the refining layer offloads the openness platform for more complex correlations as illustrated in the catalyst use cases  Sample dimensions (non-exhaustive): time, location, service (category, type and/or name), device, subscriber, service provider defined customer group, 3GPP interfaces (for customer QoE KPIs), etc Optional anonymization / pseudonymization before openness platform ingestion for data privacy

5. © 2016 TM Forum | 5 Data Openness Platform  The openness platform provides unified authentication and authorization capabilities  Flexible data product process enable online API developing according to confirmed business requirements  Data product shop enables data as a product/service with customizable charging and billing capabilities. Flexible Data Access Info-Fetching Dataset Fetching Data Product process Consumer service Dataset gateway Data product shop Service logic online interpret and execution Product Lifecycle Online Management Product test Product Definition Execution Mgmt Product publish Authentication & Authorization

6. © 2016 TM Forum | 6 Data Monetization Innovation How does this framework help a CSP realize value? Save Money Make Money NEXT BEST OFFER Customer Retention & Upsell Service QoE & Root Cause Mass Transit Trends PUBLIC TRANSPORTATION PUBLIC TOURISM Sites/Destination hotspots FASHION & CLOTHING Clothing Profiles Many more use cases

7. © 2016 TM Forum | 7 It takes a village It takes a village to build an ecosystem … …the Forum is your village. Thank you