1. © Copyright 2008 Dow Jones and Company, Inc. innovate 14 Sept 2009

2. | © Copyright 2009 Dow Jones and Company, Inc. Innovation the process of making improvements by introducing something new the act of introducing something new: something newly introduced (The American Heritage Dictionary). the process of translating new ideas into tangible societal impact (Krisztina Holly, Vice Provost, University of Southern California, and Executive Director of USC Stevens Institute for Innovation) the introduction of something new. (Merriam-Webster Online) a new idea, method or device. (Merriam-Webster Online) the successful exploitation of new ideas (Department of Trade and Industry, UK). change that creates a new dimension of performance Peter Drucker (Hesselbein, 2002) A creative idea that is realized [(Frans Johansson)] (Harvard Business School Press, 2004) The capability of continuously realizing a desired future state" ([John Kao, The Innovation Manifesto, 2005]) The staging of value and/or the conservation of value." (Daniel Montano 2006.)

3. | © Copyright 2009 Dow Jones and Company, Inc. Innovation the process of making improvements by introducing something new the act of introducing something new: something newly introduced (The American Heritage Dictionary). the process of translating new ideas into tangible societal impact (Krisztina Holly, Vice Provost, University of Southern California, and Executive Director of USC Stevens Institute for Innovation) the introduction of something new. (Merriam-Webster Online) a new idea, method or device. (Merriam-Webster Online) the successful exploitation of new ideas (Department of Trade and Industry, UK). change that creates a new dimension of performance Peter Drucker (Hesselbein, 2002) A creative idea that is realized [(Frans Johansson)] (Harvard Business School Press, 2004) The capability of continuously realizing a desired future state" ([John Kao, The Innovation Manifesto, 2005]) The staging of value and/or the conservation of value." (Daniel Montano 2006.)

4. | © Copyright 2009 Dow Jones and Company, Inc.

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8. | Creativity  Convergent Creativity Seeking a single solution  Divergent Creativity Exploration of multiple solutions

9. | © Copyright 2009 Dow Jones and Company, Inc. Operational Innovation  Saving money  Reducing costs

10. | © Copyright 2009 Dow Jones and Company, Inc. Dell Must Innovate or Die.  “Dell designers now speak of product ''love'' and ''lust,''  Ken Musgrave, Director of Industrial Design “a far cry from just a few years ago, when design always took a back seat to competitive pricing.”

11. | © Copyright 2009 Dow Jones and Company, Inc. Successful Product Innovation  User Centered Design (UCD)  Test to understand the tangible user value.  “solving” their problems  Look for unmet needs  It must be demonstrable

12. | © Copyright 2009 Dow Jones and Company, Inc. What do our customer’s do? Ex.  Do we really know what a researcher does?  Do we really understand their work flow?  How do we find out?

13. | © Copyright 2009 Dow Jones and Company, Inc. Inquiry vs. observation  Inquiry often in the form of a survey will be less accurate  Observation gathers real evidence from watching users work in their environment Inquiry (10 users) On the scale of 1-5, 5 being excellent, how would you rate the business value of the discovery pane? Average value: 4 Observation (10 Users) We observed 10 users who used the discovery pane as a navigation device. 7 out of 10 Narrowed their search by company and then by source.

14. | © Copyright 2009 Dow Jones and Company, Inc. Reference  The Innovator’s Dilemma, Clayton Christensen  On Breakthrough Thinking, Harvard Business Review  Conceptual Blockbusting, A guide to better Ideas James Adams  Wikipedia, Innovation, Creativity  To Engineer is Human, The Role of Failure in Successful Design, Henry Petroski  The Evolution of Useful Things, Henry Petroski  Invention by Design: How Engineers Get from Thought to Thing Henry Petroski  Many Others…

15. | © Copyright 2009 Dow Jones and Company, Inc. Thank You Greg Merkle greg.merkle@dowjones.com

16. | © Copyright 2009 Dow Jones and Company, Inc.