1. The PPA Retail Marketing Group Phil Melling, Frontline

2. The Retail Marketing Group: Stuart Agnew, Future Publishing David Francis, Marketforce Martin Hoskins, BBC Magazines Charlotte Macleod, COMAG Phil Melling, Frontline Kate McElroy, PPA Suzanne Pullum, Marketforce Chris Randall, Advantage Julie Woolsey, Seymour Distribution

3. The Retail Marketing Group: 1. Roll out of Just Ask 2. Launch the Power of Mags project 3. Launch of a dedicated retail website 4. Optimise data Key priorities since the last Forum

4. The Retail Marketing Group: 1. Promoting the category – Power of Magazines 2. Engage with magazine retailers 3. Developing the category 4. Optimise data 5. Single reference point – website

5. RMG: Priorities for 2011

6. RMG OBJECTIVE To promote the benefits of the magazine category at retail, and drive copy sales KEY PRIORITIES 1.Promoting ‘The Power of Magazines’ 2.Engaging with CTN retailers 3.Developing the magazine category 4.Optimising retail data 5.PPA Retail Website

7. 1. THE POWER OF MAGAZINES Created by PPA out of a desire to strengthen the magazine industry’s engagement with retailers, and widen the understanding of the ‘power’ of magazines on the newstand Captures an ongoing programme of activity supported by a dedicated website for retailers, launching today, 3 March 2011 Work is being driven by a dedicated project team, made up of representatives from each distributor, reporting into the PPA’s Retail Marketing Group Working collaboratively with wholesalers Sponsored by Barry McIlheney, PPA CEO

8. 1. THE POWER OF MAGAZINES Phase 1 - to gather feedback on how retailers view the magazine category, and what information and support the industry could provide that would help drive the category at retail Phase 2 – playback of findings Phase 3 – set out a plan of action against the key themes ....

9. Key theme from retailer feedback I.Lack of an industry view of the current market performance and future trends and issues RMG Statement of Intent We will provide a regular PPA update on current market performance, along with future trends and issues, and post these onto the PPA’s retailer website THE POWER OF MAGAZINES

10. Status Today’s presentations provide the beginning of a programme of updates Today’s presentations available on www.ppa.co.cuk/retail www.ppa.co.cuk/retail Next steps To establish an appropriate frequency for future updates To investigate how we can create a reference against other categories in terms of profitability of magazines To establish what other details could be useful added to these updates, based on retailer feedback

11. Key theme from retailer feedback II. Lack of consistent top level industry measures RMG Statement of Intent We will establish regular industry performance reports and measures, and post these onto the PPA’s retailer website THE POWER OF MAGAZINES

12. Status Audit in progress of industry reports currently available, but not centralised for easy access Work in progress to establish a transparent understanding of the differences in distributors’ current reporting of key metrics Next steps To gather more detailed retailer feedback about what buyers want from a PPA resource To establish feasibility of delivering these reports and action all possible

13. THE POWER OF MAGAZINES Key theme from retailer feedback III. Need for help with internal ‘education’ about the magazine industry RMG Statement of Intent We will actively support retailers in their familiarisation and learning about magazines at all levels within head office teams We will support wholesalers in their training of retail store staff regarding magazine products and processes

14. THE POWER OF MAGAZINES Status Outline plan in place to refresh current tools and establish an impartial introduction to the category, that can be used by PPA, distributors and wholesalers with all retailers Next steps To formalise approach and pilot during Spring with willing new retailer buyers To work with wholesalers to establish what category content and tools PPA could provide to support the training of store staff

15. THE POWER OF MAGAZINES Key theme from retailer feedback IV. Need for a simple, independent overview of the end to end supply chain process, and drive for continuous improvement RMG Statement of Intent We will provide a regular update on all PPA and ANMW activities focused on improving end to end supply chain processes

16. THE POWER OF MAGAZINES Status A number of industry groups meet regularly and have made substantial progress over the last 2 years, including focus on SBR, ISSA, Publisher Standards Documents and Retail Delivery Times A number of reference documents are already available on the PPA website Next steps To share an overview of the various working groups To provide regular summary updates of progress To provide an overview of SBR

17. THE POWER OF MAGAZINES Key theme from retailer feedback V. To provide shopper insight regarding magazines RMG Statement of Intent We will review all available research to identify and share relevant insight to all retailers

18. THE POWER OF MAGAZINES Status ‘Research review’ in progress, led by PPA’s head of research, to look at what information is available, including content provided by individual publishers and distributors Next steps To continue to update as new research comes on line, and establish what insight can be distilled from research currently available, and share via PPA retail website To consider what shopper / consumer / customer information is missing across all parties and could be sourced

19. THE POWER OF MAGAZINES Key theme from retailer feedback VI. Lack of industry-wide promotional initiatives RMG Statement of Intent / Status We will continue to explore opportunities for collaborative promotional activity at an individual retailer / distributor / publisher level, that could in turn lead to industry-wide promotional initiatives

20. 2. ENGAGING WITH CTN RETAILERS Statement of intent To work with the key trade associations to address the needs of the smaller multiple and independent retailers in terms of magazine retailing Status Website launch today, providing some initial resources for multiple and independent retailers RMG subgroup established, with representatives from all major distributors Next steps Work in progress to create a wider suite of tools and resources

21. 3. DEVELOPING THE MAGAZINE CATEGORY Statement of intent To optimise Shop Save and HND opportunities through the rollout of Just Ask! brand and best practice, alongside an ongoing awareness campaign Status Working with proactive multiple retailers Spring awareness campaign for independent retailers Growing publisher support, specifically from partworks Next steps PPA sponsorship of MMRG Shop Save store of year award

22. 4. OPTIMISING RETAIL DATA Statement of intent To optimise the use of the National Title File To explore the feasibility of a ‘National Store File’ or other solutions to optimising non-competitive areas of data management Status Only at the initial stages of consideration Next steps Develop clear plan of action, working with wholesalers

23. 5. PPA RETAIL WEBSITE Statement of intent To create, maintain and continue to develop a dedicated PPA website for a retail audience o To provide an ongoing programme of consistent and co-ordinated messages, alongside a toolkit of information and insight about the magazine retail market Status Launches today! www.ppa.co.uk/retailwww.ppa.co.uk/retail We want retailer feedback and suggestions for further content