1. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The Opportunity

2. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2 Accelerating innovation & time to value 695,000 status updates 98,000+ tweets 698,445 Google searches 1,820TB of data created 11million instant messages 168 million+ emails sent YouTube Viber Qzone Amazon Web Services GoGrid Rackspace LimeLight Jive Software salesforce.com Xactly Paint.NET Business Education Entertainment Games Lifestyle Music Navigation News Photo & Video Productivity Reference Social Networking Sport Travel Utilities Workbrain SuccessFactors Taleo Workday Finance box.net Facebook LinkedIn TripIt Pinterest Zynga Baidu Twitter Yammer Atlassian MobilieIron SmugMug Atlassian Amazon iHandy PingMe Associatedcontent Flickr Snapfish Answers.com Tumblr. Urban Scribd. Pandora MobileFrame.com Mixi CYworld Renren Xing Yandex Heroku RightScale New Relic AppFog Bromium Splunk CloudSigma cloudability kaggle nebula Parse ScaleXtreme SolidFire Zillabyte dotCloud BeyondCore Mozy Fring Toggl MailChimp Hootsuite Foursquare buzzd Dragon Diction SuperCam UPS Mobile Fed Ex Mobile Scanner Pro DocuSign HP ePrint iSchedule Khan Academy BrainPOP myHomework Cookie Doodle Ah! Fasion Girl PaperHost SLI Systems NetSuite OpSource Joyent Hosting.com Tata Communications Datapipe PPM Alterian Hyland NetDocuments NetReach OpenText Xerox Google Microsoft IntraLinks Qvidian Sage SugarCRM Volusion Zoho Adobe Avid Corel Microsoft Serif Yahoo CyberShift Saba Softscape Sonar6 Ariba Yahoo! Quadrem Elemica Kinaxis CCC DCC SCM ADP VirtualEdge Cornerstone onDemand CyberShift Kenexa Saba Softscape Sonar6 Workscape Exact Online FinancialForce.com Intacct NetSuite Plex Systems Quickbooks eBay MRM Claim Processing Payroll Sales tracking & Marketing Commissions Database ERP CRM SCM HCM PLM HP EMC Cost Management Order Entry Product Configurator Bills of Material Engineering Inventory Manufacturing Projects Quality Control SAP Cash Management Accounts Receivable Fixed Assets Costing Billing Time and Expense Activity Management Training Time & Attendance Rostering Service Data Warehousing The Internet Gigabytes Client/Server Megabytes Every 60 seconds IBM Unisys Burroughs Hitachi NEC Bull Fijitsu Mainframe Kilobytes Mobile, Social, Big Data & The Cloud Zettabytes 217 new mobile web users Yottabytes

3. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3 Actionable big data Intelligent networks Telemetrics Web content New “big” data Context Relevancy Urgency Quality Alignment Semi-structured & unstructured Analytical environment Traditional data Analytical environment Core transaction systems Other operational systems Actionable Analytics

4. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Leverage your data, make it matter Innovative companies are changing rules of the game Develop disruptive business modelsDevelop disruptive business models Create better products and services Enhance customer experience Drive sustained competitive advantage All driven by the power of Big Data

5. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5 Big data use cases are business-driven and cut across a wide range of industries & functions Big Data Opportunities across industries and use cases GovernmentTelecomManufacturingHealthcare Sentiment analysis Social CRM / network analysis Churn mitigation Brand monitoring Cross and Up sell Loyalty & promotion analysis Web application optimization Marketing campaign optimization Brand management Social media analytics Pricing optimization Internal risk assessment Customer behavior analysis Revenue assurance Logistics optimization Clickstream analysis Influencer analysis IT infrastructure analysis Legal discovery Equipment monitoring Enterprise search Drug development Scientific research Evidence based medicine Healthcare outcomes analysis Supply chain optimization Defect tracking RFID Correlation Warranty management Broadcast monitoring Churn prevention Advertising optimization Law enforcement Counter terrorism Traffic flow optimization Horizontal Use Cases Sources: IDC: 2012 “Worldwide Big Data Technology and Services Forecast: 2011-2015, Gartner: 2012 “Big Data Drives Rapid Changes in Infrastructure and $232 Billion in IT Spending Through 2016 Finance Fraud detection Anti-money laundering Risk management Energy Weather forecasting Natural resource exploration

6. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The Challenge

7. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7

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11. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 11 Technology challenge Legacy techniques have all fallen short. Stale technologiesTalent shortage 86 % of corporations cannot deliver the right information, at the right time to support enterprise outcomes all of the time³ ³Source: Coleman Parkes Survey Nov 2012 IT frustrationLack of insight

12. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The Solution

13. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 13 Enterprise Security Big Data landscape Machine DataHuman Information Business Data Autonomy Vertica Hadoop

14. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 14 HAVEn – big data platform HAVEn Social mediaIT/OTImagesAudioVideo Transactional data MobileSearch engineEmailTexts Catalog massive volumes of distributed data H adoop/ HDFS Process and index all information Autonomy IDOL Analyze at extreme scale in real-time V ertica Collect & unify machine data Enterprise Security Powering HP Software + your apps n Apps Documents hp.com/haven

15. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 15 AUTONOMY IDOL: the OS for human information Only IDOL can handle the continuum of Human Information Single processing layer for all data Continuous learning ability Superior speed, scalability, and simplicity Built in security & compliance functionality More than 400 seamless data connectors Supporting 1,000+ file types Language independent Process data in-memory, in-time, and in-place Ability to understand meaning makes us totally unique in the market

16. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HAVEn in Action

17. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 17 Winning presidential elections Created an environment that let 100 data scientists pursue their ideas with predictable simplicity and high performance Made correlations in the data that would have been impossible for the ’08 election Effective utilization of television and marketing budget by using predictive modeling to optimize when and where to buy television ad time “We were going to demand data on everything, we were going to measure everything, … We were going to put an analytics team inside of us to study us the entire time to make sure we were being smart about things.” - Jim Messina, Campaign Manager, Obama 2012

18. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 18 NASCAR is driving innovation and enhancing its fan experience with a state-of-the-art interactive media command center created by HP Creating a win-win HP is helping NASCAR with a plan to listen to its stakeholders and fans and give them what they want – more ways to engage with one another, more ways to engage with the drivers, and new ways to monetize the NASCAR brand. Technology is the new driver NASCAR is innovating on and off the racetrack. By collaborating with HP on the creation of its Fan and Media Engagement Center, NASCAR is better able to serve the industry, media and fans through near real- time response to traditional, digital and social media. A thrilling ride ahead The creation of this state-of-the-art Fan and Media Engagement Center will enable NASCAR to stay connected to its fans across multiple channels and continue to improve and deliver what fans expect from NASCAR – and more.

19. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Conclusion

20. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 20 Return on Information How do you measure value? Total cost = ROI Return on Information Volume & variety Depth of analytics # of users Time to value CapEx OpEx INTELLIGENT INFORMATION INSIGHT

21. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Obrigado