1. 1 1 for decision makers that want to know what many think & why Engage in 1 hour online, moderated, anonymous & written social brainstorm generating instant list of top opinions & ideas take better informed decisions, implement faster & build on stronger alignment If you know what the troops are thinking, you can manage better If you engage them in your thinking, they will manage better Linking people for conclusive discussions For more info, demo, white paper or contact details in different countries www.synthetron.com Synthetron for engagement 2009 contact www.synthetron.com

2. Real interaction Participant in the centre of his/her small online conversation group Real time interaction “Safe” discussion space Written & anonymous Scalable & efficient All groups overlapping up to 1000 real time Online from anywhere Typically in 1 hour Evolutionary Ideas are collaboratively filtered Ideas migrate if high score agree/ disagree Moderated & focused Discussion process focused around predefined script Client co-moderates Actionable synthesis Instant short list of synthetrons =top ideas with their support level Long list of all ideas Deeper analysis: activity, mindset, segments.. = for decision makers that want to efficiently engage many and capture their most important authentic opinions and ideas of groups Synthetron for engagement 2009 contact www.synthetron.com 2

3. 3 stage engagement Synthetron helps corporations reinforce and accelerate the change journey by efficiently engaging the relevant internal stakeholders in feedback and reflection on the change process from their viewpoint. Expected outcomes: top problem areas top improvement areas Aspiration stretch top 5 levers ingoing mindset Expected outcomes: level of alignment impact top 5 barriers Top 5 improvements priorities Segmented insight Expected outcomes: top 5 barriers top 5 accelerators top 5 Key Success Factors the contextual mindset Synthetron for engagement 2009 contact www.synthetron.com 3

4. 4 4 easy & engaging conversation Look at the demo: www.synthetron.com 4 Synthetron for engagement 2009 contact www.synthetron.com Over a Synthetron engagement levels are measurable – uplift is typically around 20% in the course of the discussion

5. If you know what the troops are thinking, you can manage better 5 value Really listen &engage all in a collaborative dialogue: all are peers feels like a live dialogue Get more and better insight : Real ideas: safe space all can “speak up” anonymously, More ideas : through parallel processing Relevant ideas: instant collaborative synthesis 1 hour, 100 participants : +/-1200 ideas, top 10% filtered instantly Useful ideas: moderater keeps focus pre-defined script, testing ingoing assumptions Tested assumptions: low key sensing of ingoing hypothesis Accelerate your business processes : instant actionable short list & report Fast cycle : efficient and carbon friendly reach of many over different locations If you engage the troops in your thinking, they will manage better Synthetron for engagement 2009 contact www.synthetron.com

6. Problem: strategy change: avoid risk of lack of alignment early on! Approach : telconf or film presentations for 3 different regions followed by instant Synthetron discussion feedback via teleconf follow up from leader with feedback on alignment, bottlenecks, accelerators, conditions, improvements. Impact: process helped accelerate alignment and report based on data collected helped to make plan more robust Problem : check alignment top 100 managers on strategic change program? Approach: 1 discussion with top 100 on sense of urgency, alignment, translation into action. Identify bottlenecks and accelerators/ improvement suggestions Impact: The outcome was richer and clearer than any classical interview round and generated new and actionable insights (all in 1 week) Problem : evaluate alignment of innovation team re plan Approach: 1 big discussion on enthusiasm, what is missing? what is impact of changed economic outlook? rationale for innovation agenda repositioning, suggestions for changes /action. Impact: increased team engagement and better awareness of challenges adaptation agenda Problem: proposed new corporate culture with changed mission and geographical focus prior to global conference of worldwide service division of large multinational Approach: value jam: online focus group discussions to identify motivators, irritations, hopes and fears within the current organisational structure Impact: clear insights into prevailing, missing and aspiration values for different managerial segments with changing path – global conference postponed Problem: how to engage all in global roll out of process redesign and SAP implementation Approach: systematic online discussion of plan by relevant stakeholder groups at three critical points:. 1. before launch with local management team, 2. after launch during implementation and 3. post-implementation review with stakeholder segments: (management, implementation team and shop floor). Impact: increased engagement of participants, clear insight into issues and levers how to improve, accelerate roll out, clear steer on effective communication style to activate local teams, benchmarking against other markets to motivate change some cases If you know what the troops are thinking, you can manage better Synthetron for engagement 2009 contact www.synthetron.com 6

7. 7 7 Internal External Citizens panel Customers panel Associated Members round table Stakeholders consultation Conference participants brainstorm Top 100 Management employee Change agents Project team Teams interface Process owners Industry Service sector GO & NGO references Synthetron for engagement 2009 contact www.synthetron.com

8. 8 8 If you know what the troops are thinking, you can manage better If you engage them in your thinking, they will manage better for decision makers that want to know what many think & why Engage in 1 hour online, moderated, anonymous & written social brainstorm generating instant list of top opinions & ideas take better informed decisions, implement faster & build on stronger alignment Linking people for conclusive discussions For more info, demo, white paper or contact details in different countries www.synthetron.com Synthetron for engagement 2009 contact www.synthetron.com