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Why idoordrop?. Highly targeted National reach Home mindset Cost-effective Integrated Fuels acquisition Deepens brand engagement Drives online Creative.

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Presentation on theme: "Why idoordrop?. Highly targeted National reach Home mindset Cost-effective Integrated Fuels acquisition Deepens brand engagement Drives online Creative."— Presentation transcript:

1 Why idoordrop?

2 Highly targeted National reach Home mindset Cost-effective Integrated Fuels acquisition Deepens brand engagement Drives online Creative freedom Intelligent doordrop is a tangible, attention-grabbing element of the media mix that helps you connect with consumers at home.

3 Home mindset Where better to influence decision makers than in their own homes – a low- pressure context in which consumers have the opportunity to engage on their terms. Home mindset Where better to influence decision makers than in their own homes – a low- pressure context in which consumers have the opportunity to engage on their terms. National reach Our UK media base encompasses 27 million households, making intelligent doordrop one of the most effective broadcast channels at your disposal. National reach Our UK media base encompasses 27 million households, making intelligent doordrop one of the most effective broadcast channels at your disposal. Highly targeted We combine multiple geo- demographic data sources to develop deep-dive consumer profiles, so you can be confident of a receptive audience every time. Highly targeted We combine multiple geo- demographic data sources to develop deep-dive consumer profiles, so you can be confident of a receptive audience every time. Why idoordrop? Intelligent doordrop is a tangible, attention-grabbing element of the media mix that helps you connect with consumers at home. Highly targeted National reach Home mindset

4 Fuels acquisition Intelligent doordrop is proven to drive acquisition by enabling advertisers to reach the right people with the right offer at the right time. Fuels acquisition Intelligent doordrop is proven to drive acquisition by enabling advertisers to reach the right people with the right offer at the right time. Integrated A persuasive, informative or innovative doordrop can be an asset to any multi-media campaign. Use intelligent doordrop as part of the media mix to create valuable synergies. Integrated A persuasive, informative or innovative doordrop can be an asset to any multi-media campaign. Use intelligent doordrop as part of the media mix to create valuable synergies. Cost-effective Profiling and targeting makes intelligent doordrop a cost-effective media choice by reducing wastage while yielding high recall and brand familiarity. Cost-effective Profiling and targeting makes intelligent doordrop a cost-effective media choice by reducing wastage while yielding high recall and brand familiarity. Why idoordrop? Intelligent doordrop is a tangible, attention-grabbing element of the media mix that helps you connect with consumers at home. Cost-effective Integrated Fuels acquisition

5 Creative freedom By marrying impactful formats to compelling creative – whether bespoke die-cut, premium stock or stand-out design – you can dramatically improve brand engagement. Creative freedom By marrying impactful formats to compelling creative – whether bespoke die-cut, premium stock or stand-out design – you can dramatically improve brand engagement. Drives online With over 60% of PC, tablet and smart phone use taking place in the home, intelligent doordrop entices prospects to conclude the transaction online. Drives online With over 60% of PC, tablet and smart phone use taking place in the home, intelligent doordrop entices prospects to conclude the transaction online. Deepens brand engagement Intelligent doordrop provides ample opportunities to encourage trial and retention through the inclusion of samples, recipes, trackable coupons or other relevant offers. Deepens brand engagement Intelligent doordrop provides ample opportunities to encourage trial and retention through the inclusion of samples, recipes, trackable coupons or other relevant offers. Why idoordrop? Intelligent doordrop is a tangible, attention-grabbing element of the media mix that helps you connect with consumers at home. Engagement Drives online Creative freedom

6 Thank you


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