1. 5 Reasons Your Website Doesn’t Convert

2. Website Not Converting? Don’t Worry You invest time and energy to get on Page 1 of Google You have great keywords and a lot of visitors. Sometimes, however, visitors don’t really turn into customers. Websites that fail to convert share common problems that are easy to correct.

3. If Your Website Ranks Well But is Not Converting, Here are 5 Reasons… TURN TO NEXT PAGE

4. Visitors are Confused or Distracted Too much information can be as bad as not enough. It takes only an average of 8 seconds for a visitor to leave your site if they don’t find something interesting. Too Much? Or Too Little?

5. Your Most Important Information Is Hidden Simplicity is the key to capturing your visitors’ attention. Identify the One Key Thing you want your web page to tell your visitors then say it.

6. Your Visitors Don’t Know What You Want Them To Do Make your “Call to Action” crystal clear. Do not just imply or recommend. Make evident what you want them to do.

7. You Are Sending Your Visitors Somewhere Else You want to keep them on your “money page” until they follow your Call to Action (CTA). Minimize distractions and keep them focused on your objective. Never send them some place else or they may never return.

8. You Are Using Poor Communication Connect with potential clients on a personal level. Make it easy for them to get in touch with you. Give away high-value content for free. Use your social media reputation and develop a personal relationship with them.

9. What Are You Doing To Help Page Visitors Follow Your CTA? = Identify 3 Things About Your Visitors: Why Are They On Your Website? How Do They Make Decisions? How can the answers to the above questions get them to follow your CTA?

10. The Four Distinct Types of Decision-Making = Main Ways People Make Decisions: Fast vs. Slow, Emotional vs. Logical. Fast-Logical Fast-Emotional Slow-Logical Slow-Emotional

11. Now Look At Your Website and Identify Your Visitors = To whom does your website appeal to the most and the least? Can your visitors find what they are looking for?

12. Come Back Next Week!