1. Making Data Work for Everyone Gordon Phillips May 28, 2014

2. Big data 40ZB the size of digital universe by 2020, of which 90% will be unstructured data Devices more than half of information workers across 17 countries report using 3+ devices for work Apps one quarter of external app implementation spending will be on mobility, cloud, analytics & social, by 2016 Cloud nearly half of total IT spend will be cloud-related by 2020 Devices: “Info Workers Will Erase Boundary Between enterprise And Consumer Technologies.” Forrester Research. August 30, 2012 Apps: Gartner: “Predicts 2013: Business Impact of Technology Drives the Futures Application Services Market.” Nov. 21, 2012 Big data: Compiled from IDC digital universe forecasts Cloud: “Prepare For 2020: Transform Your IT Infrastructure And Operations Practice.” Forrester Research. Oct. 24, 2012 Industry transformation

3. Hybrid design People-focused Enterprise-grade Cloud OS Unified platform for modern business Microsoft vision for new era Customer Service Provider Microsoft Consistent Platform ONE Global reach, scale & security to meet business demands Consistent platform across multiple environments & clouds Expands technical skillsets to the cloud for new innovation

4. Innovation at enterprise scale * IDC Server Workloads Study 2013 ** IDC 2013 WW Server Tracker 93% of the Fortune 1000 use Active Directory 67% servers worldwide run on Windows Server** 45% worldwide share: SQL Server most widely-deployed database* 66% of enterprise seats covered with System Center 12B+ weekly Microsoft Azure AD authentications 50% of Fortune 500 use Microsoft Azure 280% year-over-year database growth in Microsoft Azure 29K+ organizations already use Windows Intune 1B+Office users, 1 in 4 enterprise customers now has Office 365 Microsoft Azure runs on Windows Server 8.5T objects stored in Microsoft Azure Bing runs on Windows Server 5.5B+ global queries per month Microsoft Azure

5. With the Cloud OS you can…

6. Cloud OS: Making data work for everyone

7. 12 months of data platform innovation

8. INTRODUCING SQL Server 2014 General availability 200,000 evaluations 100+ early adopters

9. Making data work for everyone Breakthrough in-memory performance Transformation al hybrid cloud scenarios Real-time insights on any data

10. No need to rewrite existing apps Use the hardware you have today Faster apps & insights Up to 30X OLTP performance gains Up to 100X Faster star join queries 90% Disk space savings Breakthrough in-memory performance SQL Server 2014 In-memory built into core engine Uses industry-standard hardware Best-of-breed in-memory by workload

11. Making data work for everyone Breakthrough in-memory performance Transformation al hybrid cloud scenarios Real-time insights on any data

12. Find, combine, analyze any data Visualize & get results with familiar tools Share insights in new ways Scale & operationalize across organization Real-time insights on any data Excel as the BI tool for everyone Built to scale for enterprise BI & DW Power BI for collab & new experiences Searchable catalog for public & corp data

13. General availability INTRODUCING Microsoft Analytics Platform System

14. Prebuild & performance-tuned appliance Linear scale-out to petabytes of data MPP design & in-memory columnstore for 100x speed improvement Dedicated region for Hadoop Joining relational & non-relational data with Polybase Analytics Platform System MPP SQL Server Hadoop PolyBase

15. Making data work for everyone Breakthrough in-memory performance Transformation al hybrid cloud scenarios Real-time insights on any data

16. Insights on data where it lives Flexible, scalable HA Cost-effective, global DR Fast time to market, elastic scale Transformational hybrid cloud scenarios Simplify backup & DR Analyze on-premises & cloud data Extend on-premises apps Build cloud-optimized applications …from an enterprise-grade cloud

17. Data-driven Microsoft transformation Cloud-firstMobile-first

18. INTRODUCING Microsoft Azure Intelligent Systems Service Limited public preview

19. Capture, manage & analyze device data with Azure Intelligent Systems Service A Customer Portal Intelligent Systems Service

20. "When one system can connect thousands of devices and data…that’s the Internet of Things.” — Steve Pears, telent

21. Making data work for everyone… …by unlocking insights on any data

22. Making data work for everyone

23. What will you do?