1. Dreamweaver Domain 3 KellerAdobe CS6 ACA Certification Prep Premiere Pro CS6 Domain 1: Setting Project Requirements Adobe Creative Suite 6 ACA Certification Preparation: Featuring Premiere Pro 111

2. Dreamweaver Domain 3 KellerAdobe CS6 ACA Certification Prep Objectives 1.0 Identify the purpose, audience, and audience needs for preparing video. 1.2 Identify video content that is relevant to the project purpose and appropriate for the target audience. 1.3 Demonstrate knowledge of standard copyright rules (related terms, obtaining permission, and citing copyrighted material). 1.4 Demonstrate knowledge of the production planning and management process. 222

3. Dreamweaver Domain 3 KellerAdobe CS6 ACA Certification Prep Vocabulary Archiving Copyright Copyrighted Deliverables Derivative Work Editing Stages Fair Use Doctrine Intellectual Property Making Selects Mockup Project Scope Publication Publishing Scope Creep Target audience 333

4. Dreamweaver Domain 3 KellerAdobe CS6 ACA Certification Prep Domain 1.0 Setting Project Requirements using Premiere Pro The first domain of Visual Communicationusing Adobe focuses on settingproject requirements. The first domain of Visual Communication using Adobe Premiere Pro focuses on setting project requirements. This domain is similar to the first domain inthe Web Communication (Dreamweaver) andRich Media Communication (Flash)certification objectives. This domain is similar to the first domain in the Web Communication (Dreamweaver) and Rich Media Communication (Flash) certification objectives. 444

5. Dreamweaver Domain 3 KellerAdobe CS6 ACA Certification Prep Objective 1.1 Identify the Purpose, Audience, and Audience Needs for Preparing Video The first step in any design process is to identifythe target audience. The first step in any design process is to identify the target audience. – What type of audience will the final product be directed toward? – Will the final product be aimed at a specific age group or gender? – Will the final product be geared toward a particular business, customer, or for anyone? – What are the goals of the project? The target audience will influence the content and style of the video project. 555

6. Dreamweaver Domain 3 KellerAdobe CS6 ACA Certification Prep Objective 1.2 Identify video content that is relevant to the project purpose and appropriate for the target audience Once the target audience is identified, begin researching the elements that the audience is attracted to. For instance, if the product is a PSA (Public Service Announcement) that is directed toward Spanish speaking girls age five to eight that reside in urban communities, you’ll first need to find out what this group of the population enjoys seeing in video products. Then, determine what you will need for the production (actors, animators, writers, themes that the target audience is attracted to, etc.) 666

7. Dreamweaver Domain 3 KellerAdobe CS6 ACA Certification Prep Objective 1.3 Demonstrate Knowledge of Standard Copyright (related terms, obtaining permission, and citing copyrighted material) It is important to understand the terminologyassociated with copyright law. It is important to understand the terminology associated with copyright law. Intellectual property refers to creations of the mindand may include copyrights, trademarks, patents,industrial design rights, and trade secrets. Intellectual property refers to creations of the mind and may include copyrights, trademarks, patents, industrial design rights, and trade secrets. Copyright is a category of intellectual propertyproviding protection to the authors of “original worksof authorship,” including literary, dramatic, musical,artistic, and certain other intellectual works. Copyright is a category of intellectual property providing protection to the authors of “original works of authorship,” including literary, dramatic, musical, artistic, and certain other intellectual works. 777

8. Dreamweaver Domain 3 KellerAdobe CS6 ACA Certification Prep Objective 1.3 Demonstrate Knowledge of Standard Copyright (related terms, obtaining permission, and citing copyrighted material) A derivative work is a work that is based on or derived from one or more existing works (and previously published). Copyright attaches to a work as soon as it is created. The 1976 Copyright Act defines publication as the distribution of copies of a work to the public by sale or other transfer of ownership, or by rental, lease, or lending. 888

9. Dreamweaver Domain 3 KellerAdobe CS6 ACA Certification Prep Objective 1.3 Demonstrate Knowledge of Standard Copyright (related terms, obtaining permission, and citing copyrighted material) The use of the notice is the responsibility of the copyright owner. The notice for visually perceptible copies should contain the following three items which should appear together in close proximity on the copies: – The symbol ©; the word Copyright; or the abbreviation Copr. – The year of first publication. – The name of the copyright owner, an abbreviation by which the name can be recognized, or a generally known alternative designation of owner (e.g., © 2013 Jane Doe). 999

10. Dreamweaver Domain 3 KellerAdobe CS6 ACA Certification Prep Objective 1.3 Demonstrate Knowledge of Standard Copyright (related terms, obtaining permission, and citing copyrighted material) The fair use doctrine allows copyrighted work to be reproduced for a variety of reasons including news reporting, teaching, parody, and research. Four factors need to be considered together when determining if the use is fair: – The purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes – The nature of the copyrighted work: Is the original primarily factual or fiction published or unpublished? – The amount and substantiality of the portion used in relation to the copyrighted work as a whole – The effect of the use upon the potential market for, or the value of, the copyrighted work 10

11. Dreamweaver Domain 3 KellerAdobe CS6 ACA Certification Prep Objective 1.3 Demonstrate Knowledge of Standard Copyright (related terms, obtaining permission, and citing copyrighted material) Simply recognizing the source of the copyrighted information is not a substitute for getting permission, and except in cases of fair use, you must obtain permission for all protected material you want to use. The Chicago Manual of Style is commonly used with all subjects, as well as in books, magazines, newspapers, and other non-scholarly publications. The Modern Library Association (MLA) style guide is typically used by language arts and humanities. The American Psychological Association (APA) style, is used for psychology, education, and other social sciences. 11

12. Dreamweaver Domain 3 KellerAdobe CS6 ACA Certification Prep Objective 1.3 Demonstrate Knowledge of Standard Copyright (related terms, obtaining permission, and citing copyrighted material) 12 Citing electronic sources

13. Dreamweaver Domain 3 KellerAdobe CS6 ACA Certification Prep Objective 1.4 Demonstrate Knowledge of the Production Planning and Management Process Executing a successful project is in the planning. –Stage 1—Planning and analysis: Identify the elements ofthe project. The items identified in this stage are calleddeliverables. – Stage 1—Planning and analysis: Identify the elements of the project. The items identified in this stage are called deliverables. –Stage 2—Scheduling: You need to create a schedule withdue dates based on the deliverables identified in theprevious step. – Stage 2—Scheduling: You need to create a schedule with due dates based on the deliverables identified in the previous step. 13

14. Dreamweaver Domain 3 KellerAdobe CS6 ACA Certification Prep Objective 1.4 Demonstrate Knowledge of the Production Planning and Management Process –Stage 3—Building: You need to develop a rough cut toshow to the client. This must be approved by the clientbefore moving forward. – Stage 3—Building: You need to develop a rough cut to show to the client. This must be approved by the client before moving forward. –Stage 4—Review and evaluation: The project needs to bereviewed for accuracy to ensure the design meets therequirements set forth in the project outline. – Stage 4—Review and evaluation: The project needs to be reviewed for accuracy to ensure the design meets the requirements set forth in the project outline. –Stage 5—Implementing or publishing: Once the finalproduct meets the client’s satisfaction, it is time to publishthe final project to the medium for which it was designed. – Stage 5—Implementing or publishing: Once the final product meets the client’s satisfaction, it is time to publish the final project to the medium for which it was designed. 14

15. Dreamweaver Domain 3 KellerAdobe CS6 ACA Certification Prep Objective 1.4 Demonstrate Knowledge of the Production Planning and Management Process – PreProduction Define your audience Define your message Define the scope of the project – The scope of the work will drive both the budget and the schedule – What are the deliverables and when are they due? Determine your ideal video length Write and revise a script – Include greetings and sign-offs – Use the first eight seconds to grab the audiences attention As of 2013, the average attention span was eight seconds –Be transparent and authentic – Be transparent and authentic 15

16. Dreamweaver Domain 3 KellerAdobe CS6 ACA Certification Prep Objective 1.4 Demonstrate Knowledge of the Production Planning and Management Process – Pre Production: Project Development Clear the final script Take your time storyboarding Make a shot list Solidify the budget Create a production schedule –Overestimate the time you’ll need – Overestimate the time you’ll need Decide between studio versus location –Visit all locations ahead of time – Visit all locations ahead of time 16

17. Dreamweaver Domain 3 KellerAdobe CS6 ACA Certification Prep Objective 1.4 Demonstrate Knowledge of the Production Planning and Management Process – PreProduction Determine your equipment needs –Script, shot list, camera, types of lens, microphones,lighting, equipment stands – Script, shot list, camera, types of lens, microphones, lighting, equipment stands Have a call sheet – A sheet has contact information for all of your actors and every member of the film crew. – It tells you “who, what, where, when and why” at one glance Line up your talent REMEMBER: People remember 20% of what they hear, 30% of what they see and 70% of what they see AND hear! 17

18. Dreamweaver Domain 3 KellerAdobe CS6 ACA Certification Prep Objective 1.4 Demonstrate Knowledge of the Production Planning and Management Process – Production This is the stage where filming begins. Producer – in charge of the budget and the details of the production (scope, schedule, budget) Director – leads the crew in making sure the artistic vision of the writer is executed Camera Operator – works closely with director; oversees camera placement and lens selection; executes the technical aspects of shooting as prescribed by the Director 18

19. Dreamweaver Domain 3 KellerAdobe CS6 ACA Certification Prep Objective 1.4 Demonstrate Knowledge of the Production Planning and Management Process – Production Essential Crew: – Audio Engineer – Gaffer (in charge of lighting) – Camera Assistant (responsible for setting up cameras and lenses) – Data Technician (responsible for archiving and reformatting memory cards for additional use) 19

20. Dreamweaver Domain 3 KellerAdobe CS6 ACA Certification Prep Objective 1.4 Demonstrate Knowledge of the Production Planning and Management Process – Post-production In this stage, the final product is created Data is back-up and organized for editing The shots that will appear in the final production are decided on (making selects) Editing is the heart of post-production 20

21. Dreamweaver Domain 3 KellerAdobe CS6 ACA Certification Prep Objective 1.4 Demonstrate Knowledge of the Production Planning and Management Process – Post-production What software will be used for editing? – It’s now time to make the decision Editing Stages – Assembly Edit – putting the selected clips in the right order – Rough Cut – where music and other elements are added – Fine Cut – all shot selecting and editing is complete; this is where video polishing is done: effects, color correction and grading to enhance the visual appearance, audio sweetening and mixing, title graphics and transitions are applied – Final Cut – The Approval Copy; all editing is complete 21

22. Dreamweaver Domain 3 KellerAdobe CS6 ACA Certification Prep Objective 1.4 Demonstrate Knowledge of the Production Planning and Management Process – Post-production Delivery – Publishing: making the product available to the public – Archiving: the creation of a digital master of the final product 22

23. Dreamweaver Domain 3 KellerAdobe CS6 ACA Certification Prep Objective 1.4 Demonstrate Knowledge of the Production Planning and Management Process Your project should have a project manager to oversee the communication process and to help keep individuals on task and on time. Scope creep refers to changes in the requirements of the project as the project is being constructed. 23

24. Dreamweaver Domain 3 KellerAdobe CS6 ACA Certification Prep Summary 1.0 Identify the purpose, audience, and audience needs for preparing video. 1.2 Identify video content that is relevant to the project purpose and appropriate for the target audience. 1.3 Demonstrate knowledge of standard copyright rules (related terms, obtaining permission, and citing copyrighted material). 1.4 Demonstrate knowledge of the production planning and management process. 24