1. First Domain Name Day New gTLDs Workshop Rosa M. Delgado Internet Affairs & New Business Incubation Director SITA Milan, 5th November 2002

2. What is.aero? The aviation community Internet domain name First Industry specific Top Level Domain Enables to register names under a specific naming convention Expects to reduce domain disputes within the closed community Sponsored by SITA Launched in March 2002

3. Why.aero? Inconsistent aviation domains Airlines klm.com delta-air.com lanchile.com fly-pia.com ce-air.com garuda-indonesia.com aircanada.ca aerolineas.com.ar ana.co.jp Airports flysfo.com mlbair.com phl.org londonairport.on.ca munich-airport.de airport-stuttgart.de gva.ch adp.fr ci.houston.tx.us/has

4. Airports Civil aviation Airlines Aerospace Customers and agents Suppliers and partners Integrates the Aviation Community

5. Industry Benefits Brand protection Strengthens aviation sector’s Internet presence Entities & individuals register their own domain Reliable service controlled by, and for the AC Validation process (prevents cyber-squatting) Community supervision Consistent and effective name structure Easy customer identification (ba.aero, jfk.aero) Structured domain name space Improves reliability, safety and security

6. Who Can Register? airlines and commercial operators airports aviation industry associations civil aviation authorities aerospace air freight & logistics companies air navigation services providers air safety, medical and certification aviation distribution systems Business aircraft operators aviation education and research aviation media government organizations linked to aviation air sports pilots aerial works aviation professionals aviation suppliers & service providers recreational aviation

7. How to register names? Membership to partner associations proves affiliation to the Aviation Community Strict requirements - only for valid aviation companies and suppliers Aviation members receive ID’s (free of charge) Aviation id and password from registrar provides validation to register domains in.aero About $100 per name/year www.information.aero

8. Aviation Community Membership ID Required for every domain name registration Determines the Registrant Group and privileges to register names One entity may receive more than one ID, if it belongs to more than one Registrant Group Issued centrally by.aero Office (automatically or following a manual review) ID record contains Organization name, contact person (email or fax), ID and password string, registrant group, code element (where industry code applies)

9. Registrar 1 Expert Advisory Group Dot-Aero Council (DAC) IATA, ACI, ICAO, SITA, etc. Registry Operator SITA INC BV Sponsor Organization SITA SC Handle requests for domain names Registrar 2Registrar 3Other Registrars Structure Aviation Community (Registrants) Screening Associations

10. Partner Associations IATA (International Air Transport Association) ACI (Airports Council International) ICAO (International Civil Aviation Organization) CANSO (Civil Air Navigation Services Organisation) FAI (Fédération Aéronautique Internationale) GAMA (General Aviation Manufacturers Association) NBAA (National Business Aviation Association) NAG (Netherlands Aerospace Group)

11. Aero Policy Domain Management Policy is defined in co- ordination with the community Conventions and standards Validation process Adopts ICANN policies in the context that will not interfere with AC competence Charter eligibility (CEDRP) Eligibility policy level (EPLDR) Universal Dispute Resolution Policy (UDRP) ICANN Registrar Accreditation Criteria

12. Naming Convention Distinctive and appropriate convention is set according to specific industry sectors name.aero trademark.aero name.airline.aero name.airport.aero name.service.aeroname.freight.aero Priority is given to community standards, aviation industry designators and trademarks recognises aviation industry conventions and designators

13. Airline Designator Codes Usage Uses IATA airline designator codes (2-charac IATA codes) as SLD identifiers e.g. ba.aero, af.aero, sr.aero, 1b.aero Approved by ISO Maintenance Agency Secretariat and ICANN (GAC) 2-letter combinations shall not be used in a manner which is inconsistent with the ISO 3166 Maintenance Agency Secretariat's Alpha-2 code elements

14. Some Statistics 3’000 domains registered across all sectors of the aviation community More than 40% of names are registered by airlines and airports 30 out of top 50 airports registered domain names The most popular sub-domain (airport.aero) More than 30% of registered names have operational sites

15. Some Examples Airlines swiss.aero virginexpress.aero aerlingus.aero cathay-pacific.aero kenya-airways.aero ba.res.aero (reservation) helicopter.aero Airports saudiairports.aero las.aero dublin.airport.aero frankfurt.airport.aero Aerospace airbus.aero boeing.aero rollsroyce.aero Organizations aci.aero fai.aero Civil Aviation us.dgca.aero jp.dgca.aero Air freight dhl.aero Others airambulance.aero flightinternational.aero cockpit.aero

16. Current TLD Registration Figures 20022000 com 20.0 mi 27.0 mi org 2.0 mi 2.5 mi info 0.8 mi biz 0.7 migTLDs name 0.5 mi aero 0.003 mi museum 0.003 misTLDs coop 0.008 mi Selected by ICANN in Nov’2000

17. Conclusions Customers need further awareness Clarify confusion (“sponsored”, “generic” & “ccTLDs”). com trends are changing New TLDs registries expectations were not met Enhanced marketing strategies are needed Co-operation among sTLD Registries is critical Will the market continue to decrease? Enhance co-operation with Registrars Registrars need to differentiate sTLDs /gTLDs How to attract specialized registrars? “White label” interface for registrars (SITA) Community needs more clear ICANN plans How the re-organization will affect business? More TLDs (how many more?) IDN

18. Many Thanks Http://www.information.aero