1. Online by Budapest Airport

2. Advertising at bud.hu The bud.hu page visitor numbers

3. Site usage data Full website Full site unique user monthly average: 220.000 Full site unique user weekly average : 60.000 Full site unique user daily average : 16.000 Hungarian flight information subpage Hungarian flight information unique user monthly average: 170.000 Hungarian flight information unique user weekly average: 42.000 Hungarian flight information unique user daily average: 9.000 English website English full site unique user monthly average: 72.000 English full site unique user weekly average: 19.500 English full site unique user daily average: 2.500 English website flight information subpage English full site unique user monthly average: 72.000 English full site unique user weekly average: 19.500 English full site unique user daily average: 2.500

4. Prices of banners Budapest Airport webpage have only click through banner advertisement option during 2013. 1st place – 10 Euro/CT 2nd place – 9 Euro/CT 3rd place – 8 Euro/CT 4th place – 7 Euro/CT 5th place – 6 Euro/CT

5. E-newsletter Budapest Airport have a monthly newsletter for travellers. Hungarian database of newsletter 22.000 English database of newsletter 2.000 Banner and/or text advertising is avalible. Text advertising: max. 400 character with 1 link 300€/month 100 €/month in english newsletter 250€/ month in hungarian newsletter Banner advertising: the creative can be.jpg maximum size 220*360 300€/month 50 €/month in english newsletter 250€/ month in hungarian newsletter

6. Social activities Facebook channel have 15000 like Twitter channel have 800 followers Budapest Airport comments are avalible in both channels. The social network channel support is available for the partners of the airport.

7. FLIGHT OFFERS ON BUD.HU WEBSITE

8. FLIGHT OFFERS ON FLYNOW.HU WEBSITE

9. Brand monitoring Budapest Airport is going to provide some online brand monitoring service to airline partners as a marketing support. Today the internet, the social web and the on networking sites play an integral and often central part in ad campaigns and promotions. Strategic planning Who did talk about a brand; where, why, when, how much and in which contexts? By analyzing historical data, BUD delivers valuable social market intelligence for planning communication strategies. The public perception and competitive position of a product or service are vital pieces of information required to set strategic goals and choose the right channels, tone and content to meet them. Competitors and benchmarks In social media, earned by consumer interest in the brand, competition and its exact measurement are of utmost importance. The position of a product or service compared to its rivals is indicated by its share of buzz. In BUD analysis various thematic industry comparisons can be configured to survey strengths, weaknesses and further possibilities. Through a complex analysis of the social performance of competitor brands, it is also possible to gauge an entire industry. Trend reports No technology is able to offer competitive perspective on the ever changing landscape of online trends unless it was built from the beginning to connect and work together in real-time with the dynamic engines of new platforms and solutions. By caching all the data accumulated from constantly monitoring the social web, BUD offers retrospective views on: the changes in user behaviors, the intensity of discussions the competitive share of industry buzz in relevant groups and communities online

10. Online counseling translation from english to hungarian slogans, ad Text etc. general print creative mutation for banners