2. GCSE P.E. MOCK RESULTS

3. SPONSORSHIP

4. Benefits for Sponsors ADVERTISING: Main reason for sponsoring Cheaper than TV etc May directly endorse their product TAX RELIEF: Companies can claim back tax from sponsoring certain things

5. IMAGE: Association to sport can portray a healthy, successful lifestyle especially if associated with individuals with a good public image. RESEARCH & DEVELOPMENT: Companies get performers to try out new materials/equipment.

6. GOODWILL: Without any guarantees of gain; establishes a good public images. IMPROVED SALES: Main aim to get more people to buy products because they have been used or associated with a successful performer or event.

7. Advantages of Sponsorship Y oung & promising sportspeople are able to concentrate on their sport without financial worries Sports can be promoted and encouraged so that participation levels increase Rules can be changed. Often related to clothing and event timings The image of the sport can be improved More money is provided for the sport for facilities, coaching etc. Award schemes, competitions & leagues, bigger & better events can be paid for

8. Disadvantages of Sponsorship The sport can lose its own identity & be dictated to by the sponsors Rules can be changed. Often related to clothing and event timings

9. SPORT & THE MEDIA

10. TYPES OF MEDIA Television (Terrestrial, Cable, Satellite & Digital) Radio (Regional & National) The Press (Newspapers & Magazines etc) ICT (Internet, DVD’s, CD ROM’s) Books (Autobiographies, Textbooks etc)

11. TYPES OF COVERAGE Live Action (FA Cup Football) Live Action (FA Cup Football) Highlights programmes Highlights programmes (Match of the Day/The Premiership) Documentaries Documentaries Quiz Programmes (They Think Its All Over) Quiz Programmes (They Think Its All Over) News Bulletins News Bulletins Educational/School Programmes Educational/School Programmes Sports Magazine Programmes Sports Magazine Programmes (On The Ball/Football Focus/Transworld Sport) Information Services (Ceefax/Teletex) Information Services (Ceefax/Teletex) Dedicated Channels (MUTV) Dedicated Channels (MUTV)

12. Government drew up a list of protected or Government drew up a list of protected or ‘listed events’. ‘listed events’. In 1999 they were revised into two groups. In 1999 they were revised into two groups. Group A must be available on ‘free-to-view’ Group A must be available on ‘free-to-view’ terrestrial TV terrestrial TV Group B events can have live coverage on ‘pay Group B events can have live coverage on ‘pay TV’ as long as secondary coverage TV’ as long as secondary coverage (highlights/delayed coverage) is available on (highlights/delayed coverage) is available on ‘free-to-view’ TV ‘free-to-view’ TV This is to prevent ‘pay TV’ buying rights to all This is to prevent ‘pay TV’ buying rights to all sports. What effect would this have? sports. What effect would this have? TELEVISION

13. More educated supporters More participants (Olympics - gym, Wimbledon - tennis) Greater ease of attracting sponsorship Exposure of positive (& negative) role models Increased revenue (TV rights/increased sponsorship) Positive Effects of the Media

14. Rules are changed or adapted to make sports more appealing to TV audiences Timings can be dictated by TV (Basketball – four ¼ ‘s) Use of replays/slow-motion can undermine officials’ decisions If particular sports are not covered in the media they may decline in popularity Some minor sports lack coverage & struggle to gain funding through sponsorship If matches/events are shown on TV the actual spectators at the event may decrease or may clash and decrease the numbers watching another match/event Media can intrude upon someone’s privacy Some aspects of sport can be over-sensationalised in order to sell the newspaper/product etc. Negative Effects of the Media

15. Other Media Radio Allowed to cover all major sporting events, not seen as rival by TV, Satellite etc so can show all major sporting events at same time as TV Allowed to cover all major sporting events, not seen as rival by TV, Satellite etc so can show all major sporting events at same time as TV Cheaper to broadcast & potential audience is bigger (radios are cheap/portable/in car) Cheaper to broadcast & potential audience is bigger (radios are cheap/portable/in car) Digital radio allows radio commentary over some sports TV coverage Digital radio allows radio commentary over some sports TV coverage

16. Other Media The Press All daily newspapers have sport sections – now key to sales. They are informative (results, match reports, team news etc) but can greatly affect public opinion as they comment on sporting issues & personalities. All daily newspapers have sport sections – now key to sales. They are informative (results, match reports, team news etc) but can greatly affect public opinion as they comment on sporting issues & personalities.