1. www.beascout.org

2. www.beascout.org Training Support Presentation can be downloaded and used to train units at: –scouting.org Click on Volunteer Choose BeAScout Webinar Presentation in the Quick Links

3. 4 Distinct User Types 1) 1)Unit Leaders 2) 2)Parents 3) 3)District Executives 4) 4)Council System Administrators

4. 4 Distinct User Types Unit Leaders Unit Leaders = Cubmaster or Scoutmaster or Crew Advisors along with Unit Committee Chair and Chartered Organization Rep. Unit Leaders will – Update PIN information and Manage Leads from interested parents The Council does not have access to add Scouter contact information to the Google pins. Parents District Executives Council System Administrators

5. 4 Distinct User Types Unit Leaders Parents Request information about Scouting District Executives Council System Administrators

6. 4 Distinct User Types Unit Leaders Parents District Executives a) Manage Leads from interested parents upon request of Unit Leader. b) Verify Unit Leader is following up on leads in a timely manner. Council System Administrators

7. 4 Distinct User Types Unit Leaders Parents District Executives Council System Administrators Set access for all users in MyBSA. Unit numbers and key personnel are already loaded into the system. Verify all Unit Leaders are assigned to the correct Unit.

14. Unit logo.jpg format 2 mb max file size

27. What the prospective parent sees.

35. 2011 National Marketing Plan Integrated media campaign to drive Cub Scout recruitment and BSA brand awareness. –9 local markets include: LA, Portland, Chicago, Atlanta, Detroit, DC, Baltimore, Philadelphia and Houston –National overlay integrates print, promotion, digital and social media

36. 36 2011 National Marketing Plan Cable TV –Big Time Rush, SpongeBob, T.U.F.F. Puppy, Fanboy and ChumChum, The Penguins of Madagascar, Fairly Odd Parents, Power Rangers, Johnny Test, Chowder, Star Wars, Ben 10, Pokemon, Beyblade, Bakugan, Ed, Edd & Eddy, etc. –One week –41 spots –788,476 impressions

37. 37 2011 National Marketing Plan Hispanic Radio –DJ interviews with Cub Scouts and/or Scout leaders and a live remote on location with a Cub Scout Pack. –Stations: KLVE and KSCA Four weeks 1,331,200 impressions

38. 38 2011 National Marketing Plan Email –Two drops per email address; those that are opened but not clicked on will receive a bonus third drop. General Market:171,292 African-American: 36,799 Hispanic:118,567

39. 39 2011 National Marketing Plan Print –Five parenting pubs available Inland Empire Family, 52,000 circulation La Family, 150,000 circulation LA Parent, 90,000 circulation OC Family, 55,000 circulation OC Parenting, 75,000 circulation

40. 40 2011 National Marketing Plan Malls –Available properties and monthly traffic Block at Orange, 966,647 Brea Mall, 1,225,400 Laguna Hills Mall, 619,687 Shops @ Mission Viejo, 846,817 Westminster Mall, 733,975 –Potential advertising opportunities Table tents*, entrance door clings, die cut standees, 5’x9’ sky banners, 8’x14’ sky banners*, wallscapes, interior spectaculars, elevator wraps*, escalator wraps*

41. 41 Scholastic will work with Boy Scouts to promote recruitment for Cub Scouts amongst mom target. Scholastic will communicate with target moms via targeted display media, e-blasts, a custom hub with content, a brand ad in Parent & Child magazine and more. The campaign will run from August 1 - September 30, 2011. Scholastic Parent & Child

42. 42 2011 National Marketing Plan Mommy blogger program –Sponsored content guaranteeing a minimum of 100 blog posts –2,500 guaranteed sponsored tweets –6.5 – 9.5MM impressions Interactive Display Online ad networks, specific the emergence of a series of audience-specific niche ad networks. –Tribal Fusion – Two months, 2,923,976 impressions –ValueClick – Two months, 4,713,804 impressions –Collective/Batanga Hispanic – One month, 824,103 impressions 42

43. www.beascout.org The www.beascout.org google pins are really important for the national marketing plan to work.