1. SUCCESS Success means doing the best with what we have. Success is in the doing, not the getting…in the trying, not the triumph. Success is a personal standard…reaching for the highest that is in us… becoming all that we can be. If we do our best, we are a success!

2. ACHIEVEMENT We achieve to the degree that we overcome the negative. Achievers are Willing to pay the price of achievement. We sacrifice, struggle, work on, perhaps Alone, weary, and discouraged, and yet at each step overcome the negative. Overcoming the negative is the price Of achievement…the price of greatness. Booker T. Washington

3. ATTITUDE Our attitude is not determined by circumstances. Our minds determine our attitude. We can respond positively, or negatively. It’s how we react to events, not the events themselves, that determines our attitude.

4. AVERAGES This is the law of averages: the more we fail, the greater our chance of succeeding. Failure is often the first necessary step of success. If we don’t take the risk of failing, we won’t get the chance to succeed. When we are trying our best, we are winning.

5. BELIEF Belief is the knowledge that we can do something. It’s the inner feeling that what we undertake, we can accomplish. All of us have the ability to look at something and to know whether or not we can do it. So in belief, there is power: our eyes are opened; our opportunities become plain; our visions become realities.

6. CHOICE Our greatest power is the power to choose. We can decide where we are, what we do, and what we think. No one can take the power to choose away from us. It is ours alone. We can do what we want to do. We can be who we want to be.

7. CIRCUMSTANCE We can know what people are thinking by looking at what they do. Actions mirror thoughts. By taking a hard look at where we are and what we are doing, we can understand what we are thinking. The thoughts we have chosen have brought us where we are today and tomorrow’s thoughts will determine where we are going.

8. Compensation This is the law of compensation. Every negative has a positive. We cannot have the bad without the good. With every loss comes a gain. Within every difficulty lies an opportunity. Seeing success where others see only failure may be the one thing that pushes us on to victory.

9. CONCENTRATION Concentration is the magic key that opens the door to accomplishment. By concentrating our efforts upon a few major goals, our efficiency soars, our projects are completed…we are going somewhere. By focusing our efforts to a single point, we achieve the greatest results.

10. COOPERATION We gain what we want through the help and support of others. To be agreeable, to be liked, to cooperate…this contributes immeasurably to our success. When we coordinate our efforts with the efforts of others, we speed the way to our goals. Cooperation builds success.

11. CONFIDENCE The secret to becoming confident is preparation. By practicing we come to a point of competence. We find ourselves accomplishing our goals gracefully and confidently. It is then that we do things that we never dreamed we could do. We discover powers we never knew existed.

12. CONFLICT Every conflict is a set of opposing ideas. All of us have had the feeling; knowing what we SHOULD DO on the one hand and doing what we FEEL like doing on the other. By understanding these two opposing forces warring within us, we come to a knowledge of the truth; we no longer remain slaves. A clear understanding will make us masters.

13. Courage is the power to face difficulties. It is the opposite of being DIScouraged. problems, we gain the courage necessary to win. COURAGE Courage is the power to face difficulties. It is the opposite of being DIScouraged. Courage comes from a reserve of mind more powerful than outside circumstances. When we are bigger than our problems, we gain the courage necessary to succeed.

14. CUMULATIVE RESULTS Progress begins a step at a time. There is no sudden leap to greatness. Our success lies in doing day by day. The upward reach comes from working carefully and well. Good work done little by little becomes a great work. The house of success is built brick by brick.

15. CYCLES Events tend to repeat themselves. The tide of opportunity comes to us all. When we are prepared for opportunity, our chance is sure to come. Success doesn’t depend upon being at the right place at the right time…it depends upon being ready when the time is yours.

16. DESIRE There is a key which, if properly used and understood, will ensure the success of any endeavor…the key is desire. If we are willing to pay any price…even our circumstances change. If we want something badly enough, we are sure to get it. If we have the desire, we have the power.

17. ENJOYMENT If we enjoy what we do, we will be successful. If we do not enjoy what we do, we will not be successful. Our success in any occupation depends upon enjoyment. Loving our work makes the difference. Those who find joy in their work, have found success at last.

18. ENVIRONMENT We become like our environment, and our environment becomes like us. EVERYTHING around us molds and shapes us. So it is important to choose our environment with care; one that is POSITIVE, one that lifts us up and gives us wings to soar.

19. Going far beyond the call of duty, doing more than others expect…this is what excellence is all about. And it comes from striving, maintaining the highest standards, looking after the smallest detail, and going the extra mile. Excellence means caring…it means making a special effort to do more. EXCELLENCE Going far beyond the call of duty, doing more than others expect…this is what excellence is all about. And it comes from striving, maintaining the highest standards, looking after the smallest detail, and going the extra mile. Excellence means caring…it means making a special effort to do more.

20. EXPECTANCY To feel in our innermost being that we will achieve what we set out to do…this opens the way for miracles. Expecting something to happen energizes our goal and gives it momentum. We often find that life responds to our outlook. What we expect to happen…HAPPENS. The dreams we choose to believe in come to be.

21. FAILURE SUCCESSFUL PEOPLE ARE NOT AFRAID TO FAIL. THEY ACCEPT THEIR FAILURES AND CONTINUE ON, KNOWING THAT FAILURE IS A NATURAL CONSEQUENCE OF TRYING. THEY GO FROM FAILURE TO FAILURE, UNTIL AT LAST…SUCCESS IS THEIRS. THE LAW OF FAILURE IS ONE OF THE MOST POWERFUL OF ALL SUCCESS LAWS; WE FAIL ONLY WHEN WE CAN’T ACCEPT FAILURE.

22. FAITH Faith is based upon something…the evidence of things not seen. To have faith, we must have evidence. Faith is not blind. We can know the invisible by seeing the visible. We can see the trees bend and know there is wind. We can see the moon reflect light and know the sun is shining. We can see man, and know there is something beyond.

23. FEAR Fear is conquered by action. When we challenge our fears, we defeat them. When we grapple with our difficulties, they lose their hold upon us. When we dare to face the things which scare us, we open the door to freedom.

24. FREEDOM Freedom is the courage to sacrifice for what we want…and everything we want has a price. There’s a price for every freedom, something to be given up for every liberty. It is up to us to weigh the price we must pay for each of our freedoms.

25. FULFILLMENT Riches lie within us, not in material possessions. Our real riches are riches of the head and heart. Satisfaction comes from appreciating what we have. Wealth without enjoyment is little consolation. Our real prosperity lies in being thankful.