1. Business Idea Project for organizing hunting

2. Information: Name of the company: “Kaleto” Partnership; Main Office: town of Berkovitsa; Address of management: street: “Aleksandrovska” № 23; Phone number: 0953/ 36 847;

3. Representatives: Peter Rumenov Tsankov Peter Rumenov Tsankov: town of Berkovitsa, street: “Asenovska” 46-B-6; Phone number: 3- 24-64 – Qualification – Higher Education – International Joint Stock Company at University of National and World Economy Sofia; Service – 5 years; Mariqna Vasileva Asenova Mariqna Vasileva Asenova: town of Berkovitsa, quarter: “Izgrev” 3-B-3; Phone number 8-90-28 – Qualification – Higher Education - Forestry at University of Forestry Sofia; Service – 3 years;

4. Choosing a business idea: To find a good business idea is harder than finding funds for financing it; The project for organizing hunting from ”Kaleto” Partnership, had examined the competition and the market demands; Also it has aligned with all the laws in Bulgaria and with the requirements of the society(Good quality, low prices, original ideas, fresh air, entertainment, etc.);

5. Evaluation of the Business idea: ”Kaleto” Partnership strives to maintain corporate leadership / 50% / to occupy certain market shares; The Idea for high quality service to the tourists requires: Hiring a good, skilled workforce; Familiarizing the employees with the services of hunting tourism; Focusing on the level of resourcing;

6. The good quality is achieved through.. Good organization of the proposed hunting; Skilled workers (professional operation in the line of services );

7. Our Mission: To obtain the maximum profit, through using minimum resources;

8. Our Purposes: Managing the competition; Accurate allocation of the capital; Using minimum resources; Selecting personnel to achieve effective activity; Building the image of the company; Minimizing the cost for production and services;

9. Maintaining the volume of production and services with minimum resources and maximum profit; Maintaining the research & development to introduce new types of goods and service market to maintain its market position ;

10. Range: Imposition of market; Taking at least 20% of it; Aspiration for corporation leadership /over 50%/; The company constantly monitors the changes in the market, which contributes to the rapid response to any changes.

11. Marketing research and strategies: Analysis of macro environment; Analysis of competition; Strategies;

12. Analysis of the macro environment : - economic factor The economic environment plays a large role over the human behavior; When turning to our services, our clients seek to meet fully their interests, to achieve satisfaction from their stay in the country, to get to the big catch and to return with valuable trophies; Determining in our policy is as creating conditions for a pleasant experience so as to provide competitive services;

13. - political factor Stabilizing the political situation in the country and the desire of Bulgaria to join Europe greatly enhance its international reputation as prerequisites for improving the conditions for the favorable development of the hunting tourism;

14. - social factor Working mainly on the external market; Search for clients mostly from the developed European countries (France, Germany, Italy); Striving to overcome the influencing factors of the social environment with comprehensive marketing program and outspoken advertising;

15. - demographic factor Hunting tourism is practiced by a more specific part of the population. It is a priority of the better educated and in the recent years there has been seen an increase in hunting tourists among European countries;

16. - technological factor Modern weapon systems for fast and accurate fire; Conditions for hunting under various weather conditions; Advanced optical devices which extend the perimeter of the hunter; Convenient, fast, maneuverable and off-road vehicles; Technologies for feeding and reproduction of the game, providing more and better yield;

17. market - market ”Kaleto” Partnership offers trips tailored to the claims and the desires of the consumers; Customers mainly from Italy and Germany; The proposed affordable prices are an important factor for the development of the company;

18. Business and Advertising: Using the services of foreign tour operator such as companies, calendars, brochures, Internet, pens, etc; Implementation of new routes, attracting customers from other countries;

19. Competition: Companies that offer "Organized hunting" in the region are:"Riela" Partnership and "Premier 22" Stock Company;

20. Here are the prices of some offered services: “ Riela ” Partnership “ Premier 22 ” Stock Company Hunting guide 70 lv. Hunting guide 65 lv. Interpreter 60 lv. Interpreter 55 lv. Support team in the hunt 30 лв. Support team in the hunt 25 лв. Hunting dog 20 lv. Hunting dog 20 lv. Motor vehicle 90 lv. Motor vehicle 85 lv. Use of hunting weapons 30 lv. Use of hunting weapons 25 lv.

21. Salaries of the employees under labor contract in “Riela” partnership and “Premier 22” Stock Company “Riela” Partnership “Premier 22” Stock Company Driver – 500lv. Driver – 450lv. Tour guide – 450lv. Tour guide – 500lv. Interpreter – 600lv. Interpreter – 550lv. Accountant – 700lv. Accountant – 650lv.

22. Analysis of the Competition: They have more solid market positions, regular clients and their own areas; They have established business contacts and the necessary sufficient number of domestic and foreign tour operator companies;