1. Principals of co-working Erik Raita Karostech Ltd St. Petersburg, 15.5.2013 South-East Finland - Russia European Neighbourhood and Partnership Instrument 2007-2013 Project 2011-009-SE631 “Open Innovation Service for Emerging Business –OpenINNO” This project is co-funded by the European Union, the Russian Federation and the Republic of Finland

2. Outline Background and history Operation models Vital elements Basic principles Main trends Benefits for starting business and wannabe enterpreneurs

3. What is co-working about? Co-working = people from different organizations working in the same space and sharing the facilities Whom to?  Freelancers  Contractors  Start-ups  Mobile workforce of established companies  => ”Digital nomads” Co-working space = ”home to the new breed of independent workers and small companies”  © Deskmag.com, the online magazine about co-working, its people and spaces

4. History and background First co-working spaces opened in early 2000’s  Few spaces in US  eOffice in London  FlexLab in Finland Larger movement started in California in mid 2000’s Current situation  More than 110 000 people involved  2500+ co-working spaces world wide  4,5 new co-working spaces emerging daily  83% more co-working spaces compared to last year  80+ countries United States (781) Germany (230) Spain (199) Great Britain (154) Japan (129)

5. Main reasons to do co-working © Lee Fleming 2004 /HBR November 2004

6. Where? Distribution of co-working spaces globally according to deskmag.com

7. Growth rate Number of co-working spaces globally according to deskmag.com

8. Russia First co-working spaces opened in late 2000’s in Moscow Boom started in 2011-12 Currently about 50 spaces in Moscow and St. Pete + some single cases in other cities Useful links  http://www.deskmag.com/en/exercise-bikes-and-tightropes-coworking- in-st-petersburg-and-Moscow http://www.deskmag.com/en/exercise-bikes-and-tightropes-coworking- in-st-petersburg-and-Moscow  http://expert.ru/expert/2012/06/ofis-s-dostavkoj-v-kafe/ http://expert.ru/expert/2012/06/ofis-s-dostavkoj-v-kafe/  http://www.the-village.ru/village/city/office/111905-kovorkingi-v- peterburge http://www.the-village.ru/village/city/office/111905-kovorkingi-v- peterburge

9. How it looks like – netWork Oasis in Joensuu © Lee Fleming 2004 /HBR November 2004

10. Operation models Non-commercial  Cost sharing by several individuals or small companies  University based  Municipality driven  Internal corporate ”creative spaces” or ”innovation labs” Commercial  Pay per hour (day)  Fixed monthly fee  Hot desk service  Event spaces  Start-up labs  Private incubators  “Third places”  Anticafe’s

11. Operation models Non-commercial  Cost sharing  University based  Municipality driven  Internal corporate ”creative spaces” or ”innovation labs” Commercial  Pay per hour (day)  Fixed monthly fee  Hot desk service  Event spaces  Start-up labs  Private incubators  “Third places”  Anticafe’s

12. Vital elements Anchor tenants  To secure basic cashflow Events  Additional source of funding  To ensure sufficient diversity  To enable serendipitous encounters Community building  Core tribe  Inner community  Outer layer Unique spirit Code of conduct

13. Basic principles Implementing 3”i” rule  Interiors Different zones, colors, artefacts, etc.  Instruments Supporting virtual platforms  Interactions Increasing diversity  Different generations  Different cultures  Different professional background Harnessing serendipity  Unplanned interactions  Happy accidents  Staying exposed to unexpected moments  ”Coincidensity”

14. Diversity and Value of Innovation © Lee Fleming 2004 /HBR November 2004

15. Benefits for wannabe entrepreneurs Low cost (or no cost) of start-up phase  To start or not to start? Possibility to find missing competences to your team Possibility to evaluate and improve your business idea before you start your company Getting valuable feedback from more experienced colleagues or established businesses Finding customers Finding subcontractors Learning via educational events and trainings Co-working is fun!

16. Thank you! For further information: Erik Raita + 358 40 593 8142 erik.raita@karostech.fi www.karostech.fi