2. What is Main Street ? A grass-roots approach to engage the community in the revitalization of downtown and the waterfront by bringing all stakeholders to the table to work together.

3. How Does Main Street Operate ? The Main Street 4 Point Approach Guided by The Eight Principles

4. Main Street 4 Point Approach Organization Establishes consensus and cooperation of stakeholders Promotion Creates a positive image of Downtown Design Gets Main Street in top physical shape Economic Development Strengthens existing economic assets and diversifies economic base

5. Revitalizing Downtown Palatka Economic Restructuring: Welcome Center, Small Business Promotions, Vacancy listings, Shopping Guide, Small Business Development Center/Professional, Building Improvement Grants, Vacant Space Program, Riverfront Improvements, Master Plan, Design: Murals, Clean-up Work Days, Art Banners, Historic Preservation, Riverfront Improvements, Brand Banners, Landscaping, Streetscaping, Streetscape Plan, Façade Grants, Trees, Public Art Organization: Board of Directors, Liaisons, Communication, Facebook, Website, e- Newsletter, Members/Investors, Volunteer Recruitment, Volunteer Appreciation, Fundraising, Main Street Manager Promotion: Blue Crab Festival, Azalea Festival, Autumn Fest, Palatka Chalk Explosion, Shrimp Blast, Occupation of Palatka, Bass Tournaments, Parades, Taste of Downtown, Tilghman House Events, Larimer Events, Tour of Homes, River City Players productions, brochures, Winter Wine Stroll, Palatka Bicycle Festival, Craft Beer Tasting, Bronson House Tours, July 4 th Fireworks, Third Friday Street Party, Downtown Cruise-in, Christmas Lights, Table Tents, Event Calendars, Brand Banners.

6. The Eight Principles Comprehensive Incremental Self-Help Partnerships Identify and capitalize on current assets Qualify Change Implementation

8. Downtown Palatka is the soul of the community, maintaining its historic character while providing opportunities for quality living, leisure and commerce. Vision Statement:

9. To assist in the preservation and revitalization of historic downtown Palatka for the benefit and enjoyment of all. Mission Statement:

10. Who Is Main Street? Residents Chamber of Commerce Commercial Property Owners Home Owners Merchants Employees City of PalatkaFDOT Historic Museums Theater Hospital Sponsors Corporate Partners Tenants The ArtsMerchant Association Putnam County

11. Who is Main Street? Stakeholders Volunteers Board of Directors $ Time Promotion DesignOrganization Economic Restructuring Leadership & Vision President, V. President, Treasurer, Secretary, Promotion Chair, Design Chair, Organization Chair, Economic Restructuring Chair, Membership Chair, Fundraising Chair, Volunteer Coordinator

12. Board Organizational Structure Executive Committee Main Street Manager Design Committee Economic Restructuring Committee Organization Committee Promotion Committee City Manager Arts Council Art League Downtown Churches CityChamberCountyDPIHistorical Society Reid’s Garden The Hammock

13. Distinguishing the Missions and Roles Community Redevelopment Agency Palatka Main Street Downtown Palatka, Inc. Quasi-governmental Agency, no membership, advisory committees, appointed Board, staff driven Non-Profit, 501(c)3 Charitable Organization, membership of donors (no member benefits), working volunteer board & committees, min. staff Non-Profit 501(c)6 Business Association, membership driven, volunteer board, committee, typically no staff (currently part time) Mission: Removal of Slum and Blight, redevelop North, Central and South Districts. Tax funded and can do the “heavy lifting” of infrastructure, capital improvements and getting new events off the ground. Mission: Revitalization of downtown and the waterfront. A grass-roots approach to engage the community in the process and bring all the stakeholders to the table to work together. Mission: To create a vibrant business climate in the downtown. A business association to engage the business community in the process. Putnam County Chamber of Commerce Non-Profit 501(c)6 Business Association, membership driven, volunteer board, committees, staff Mission: to be a creative force that promotes excellence in leadership, coordination and orderly development of business enterprise.

17. Palatka Main Street, Inc. Budget for 2014-2015 SourceIncomeExpense Investors/Sponsors$14,000 Special Events$14,200$12,700 Fundraising$16,000$4,850 Administration$12,100 Committee Projects$15,200 Rollover/Contingency$5,658$5,008 Total$49,858$49,858

18. Fundraising Winter Wine Stroll Azalea Festival Ball Craft Beer Tasting Palatka Blue Crab Festival Shrimp Blast Booth Ice Cream Stroll Outreach Information booth at other festivals Board member recruitment – fill vacant seats Conduct Annual Board Retreat Visioning Road Trip Continue e-newsletter Maintain Web Site Volunteer Recruiting/Recognition Conduct Quarterly Happy Hours Create Volunteer T-shirts Continue Volunteer recognition Membership/Donors Change name to “Investors,” Conduct “Investor” Drive - $2,000 in renewals, $2,000 in new investors Sponsorship Drive - $10,000 in sponsorships Conduct Annual Meeting of the Membership Organization Committee Work Plan Bringing all the stakeholders to the table.

19. Marketing Quarterly Table Tents Quarterly Event Posters I (Heart) Palatka Facebook Page Web Page Annual Events Halloween Party New Year’s Party Palatka Bicycle Festival Palatka Blue Crab Festival 4 th of July Celebration Monthly Events Street Party/Food Truck Rally Cruise-in Retail Events Winter Wine Stroll Ice Cream Stroll Promotion Committee Work Plan Image creation through marketing and special events.

20. Design Committee Work Plan Historic Preservation and improvement of the physical and regulatory environment Committee Growth Each member bring one new committee member Signs Purchase and install wayfinding system Install information Kiosk(s) Beautification Plant seasonal beds on 200 block Redesign and install Larimer Landscaping Design Gateway improvements at corner of 1 st and Reid Public Art Place art in windows of vacant buildings Conduct “Arts in the Air” Banner project Paint electrical boxes Design Assistance Continue block charrette process Design and install Window Displays Take a field trip to Winter Park Historic Preservation Support downtown designation as an Historic District Add Historic Preservation resources to our website Conduct Historic Preservation Seminar for realtors

21. Economic Development Work Plan Positioning the downtown in the marketplace. Business Recruitment and Retention. Business Recruitment Promote Vacant Space Program to address unusable space issue Identify Trade area and market position Create a map of downtown: vacancies and rates, uses, parking inventory Promote/develop entrepreneurial incentives: Incubator, Crowd Funding, Revolving Loan Fund. Business Retention Develop Dining/Shopping Guide which includes events and cultural assets Modify frequency of application cycle and eligibility of BIG program to include existing businesses and promote Modify frequency of application cycle and promote Façade program to existing businesses (Promotion Work Plan) (Design Work Plan)

22. The Main Street 4 Point Approach. A comprehensive, incremental approach to revitalization. Organization Promotion Design Economic Restructuring

23. Summary Since the arrival of Charles Rudd as Main Street Manager the Main Street Organization has initiated many new programs and events and has become increasingly successful with the revitalization efforts of Downtown Palatka. His leadership has redirected the Program to move more in alignment with the proven effectiveness of the State and National Main Street Organizations. The Program has proven itself to be a valuable component of Downtown revitalization and we must search for a dynamic, competent Manager to direct the efforts of the Main Street Volunteer Corps.