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Published byClara Berenice Phelps Modified over 8 years ago
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Mastermind 2014 Session 4: Strategic Relationships
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Arrivals 8h00 Feedback8h30 – Accomplishments – Goals & Accountability Reporting – Book Review Strategic Relationships9h30 – Why People do Business With You – Quality Clients / Quality Network – Relationship Marketing Blueprint Break (15 min)10h15 – More About Relationship Marketing – Online / Offline Relationships (Demo) Ideas / Discussion / Hot Seats / Masterminding11h00 How will the day go? 2
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AMAZING fun motivation What’s GOOD and NEW Awesome results Insight Inspiration Feedback 3
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4 YOUR SUCCESSES What is good and new? ACCOUNTABILIT Y Goals & Accountability Reporting BOOK REVIEW Sleep for Success
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Strategic Relationships
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Why do people do business with you? Your Relationships – Know, Like & Trust You Truly Understand the Client – Client, Culture & Context You deliver Value (Benefits & Results) Ease of doing business with you (Packaging, Payment, Process, Policies….) Your Ability to deliver (On scope and on time – If you do not have the capacity, at least you have a plan to ramp up). Your ability to Surprise and Delight Your Brand, Credibility and Visibility Power of Association
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What is a Quality Client or Network? Is a pleasure to do business with. Is clear about what he wants / needs. Understands and acknowledges the value you add. Makes substantial financial commitments. Pays on time. Provides recurring business. Is your unpaid-sales force. Refers other quality clients. Creates your business’ future. NOT EVERYBODY IN YOUR NETWORK WILL DO BUSINESS WITH YOU, LOOK AFTER THEM ANYWAY….
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Relationship Marketing Blueprint Identify Make your List Identify Make your List Qualify 8 Steps per Prospect Qualify 8 Steps per Prospect Connect & Stay in Touch Marketing Tactics, Campaigns and Follow-up Connect & Stay in Touch Marketing Tactics, Campaigns and Follow-up Close Succeed and Repeat Close Succeed and Repeat
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Break
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Thinking Preferences – The Clues.. L1 – WHAT? Dress: power dressing Body language/ facial expression: uses sparingly Gestures: power gestures (point finger, flat first to emphasize) Language: factual, questioning Office/desk/walls: minimalistic, neat, certificates Profession: technical, technological, scientific, financial, research Notes: important points Car: status, neat R1 – WHY? Dress: fashionable, own style Body language/ facial expressions : uses regularly for effect, to dramatize Gestures: dramatic gestures Language: metaphors, paradoxes, interrupts self, zigzag Office/ desk/ walls: chaotic or artistic, unique Profession: “ideas” job, design, future, oriented Notes: hardly ever takes notes, doodles, mind maps Car: image L2 – HOW? Dress: conservative, sober colours Body language/ facial expressions: uses sparingly Gestures: “counting” gestures (on fingers, hands to show sequence) Language: detailed Office/ desk/ walls: neat, full but organised, files alphabetized, charts Profession: procedural, systems, administrative, supervisory Notes: copious notes, comes prepared with notebook Car: practical, neat R2 – WHO? Dress: for comfort. To feel good Body language/ facial expressions: uses often, feelings clearly displayed Gestures: range of gestures to dramatize, make a point (cannot talk without arms!) Language: “big” words, emotional language Office/ desk/ walls: “warm”, family photos, personal items Profession: people based, caring, motivating Notes: mostly pictures, doodles Car: family, “cute”
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On-line / Off-line Relationships
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Ideas, Discussion, Hot Seats, Q & A
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