1. Vital to the Valley 2011 Annual Report

2. Why VCC –Improve the quality of life in our region of Central California through the enhancement of cultural arts, science, and history. –Support cultural arts, science, and history organizations with information sharing, training, coordination, resource sharing, fundraising, training, advocacy, cooperation, outreach, public awareness, and education. –Help make our region of Central California a place where engagement in, delivery of, participation in, and the appreciation of cultural arts, science, and history can flourish.

3. Key Accomplishments New strategic plan adopted in Spring 2011 reinforced by Cultural Arts Case Study- Craig School of Business, graduate student project, Oscar Mora and Brandon Weaver –New name: Valley Cultural Coalition Serving Fresno, Kings, Madera, Tulare –New Web site: www.valleyculturalcoalition.orgwww.valleyculturalcoalition.org –Social Media Networks Facebook Page: VCC Facebook Fan PageVCC Facebook Fan Page Facebook Group: Valley Cultural Coalition (formerly FCASH)Valley Cultural Coalition (formerly FCASH) Twitter: @valleycultural@valleycultural –5 th Annual Cultural Arts Conference: Vital to the Valley

6. Organizations –Non-profits: small, medium, and large Associates –Persons: artists, enthusiasts –Entities organized for profit including galleries and businesses

7. Members –Artists, Galleries & Studios –Museums & Collections –Music, Theater & Dance –Visual Arts & Photography –Media –Education & Literary Arts –Design & Publishing –History Organizations –Science & Environment –Community Organizations –Business Partners –Public Leaders

8. Activities Information sharing Training Coordination Resource sharing Fund raising awareness Advocacy Public awareness and education

9. General Meetings Monthly except October –Showcased 11 members Taking sign-ups for Member profile for 2012 –11 Programs CMAC, Marketing, Database management, direct mail Also developing informative, educational programs

10. 5 th Annual Conference and Silent Auction –Vital to the Valley: A Celebration of the Arts Chair, Gerald Palladino –Four Educational Workshops –Showcase of Talent –Keynote by Mayor Ashley Swearengin –Sponsored Luncheon –Exhibits –Networking –Historic Warnors Center for the Performing Arts –Silent Auction

11. Photos here

12. Conference Sponsors –Bonner Family Foundations –Club One Casino –Cultural Arts Rotary Club –The Dr. Mort Rosenstein Charitable Fund –Socient –Valley PBS –Valley Arts and Science Academy (VASA) –Warnors Center for the Performing Arts

13. 2011 Valley Cultural Coalition Arts Conference Service Sponsors –Michael Parola, PAROLA DESIGN/METAPHOR CREATIVE –Elizabeth Laval, Chair of THE POP LAVAL FOUNDATION and VCC Board member –THE WARNORS PROJECT-ALLTHINGS FRESNO led by Office Manager, Nancy Marquez, and Administrative Assistant, Anne McGowan –Julia Copeland, Executive Director of the YOUTH ORCHESTRAS OF FRESNO, and VCC Board Secretary

14. Silent Auction, Brad Huff, VCC Board Vice-President –40 organizations and individuals donated –Net $2000

15. The 2011 Directory of Creative Industries –In 2009 the FCASH researched and published the first ever survey and Directory of Fresno County cultural non-profits and related businesses. –In 2011 we updated the Directory and added entries from Madera, Kings and Tulare. –Print for $10 or view online. Members may download it free. http://www.valleyculturalcoalition.org/resources/publications http://www.valleyculturalcoalition.org/resources/publications

16. Partnership with Warnors Center for the Performing Arts and All Things Fresno –ATF represents more than 70 local artists, authors, photographers, and musicians UNIQUE GIFTS!! –Meeting space available (up to 40 people) –Art Hop stop

17. Partnership with ValleyPBS - Valley Arts Fall Festival 2011 –Merced to Bakersfield –ValleyPBS encouraged the community to “take the Valley Arts fall challenge” –VCC developed a comprehensive listing of events October-December 2011 –Poster featured many of the major events

18. Collaborators –All Things Fresno –Arte Americas –Community Media Access Collaborative –Cultural Arts Rotary Club of Fresno –Howard Watkins Archive –Valley PBS –Warnors Center for the Performing Arts In-kind Support –Robert Bullwinkel –Michael Parola –Victor Ramayrat

19. What’s Ahead in 2012? –A robust regional organization which is member-focused. Programs –monthly meetings –an annual Cultural Art Conference –workshops relevant to the goals of VCC Developing new sources of revenue in order to expand our services Expanded regional outreach and services Expanded regional networking and collaboration Advocacy for the cultural arts sector, especially in 2012 an election year

20. A Call to Action –As a member, you enjoy a variety of membership benefits including: Self-posting of your events on our home page.. Opportunity to be the Member of the Month. Opportunities to network with others Training and education in fund raising, board development, and professional growth Electronic newsletters Increased awareness and visibility with grant funders and foundations to encourage investment in the cultural art, science and history in our region Access to VCC resources: comprehensive media directories; directories of arts organizations, artists, and supporter; and shared lists Monthly membership meetings Annual Cultural Arts Conference Other programs and events

21. Support VCC by Keeping your VCC Membership current Recruiting new VCC membersnew VCC members Attending VCC events and programsevents and programs Serving on VCC committees: event planning, membership, and ad hoc committees established during the year Volunteering to support “back office functions”Volunteering Becoming a Business Sponsor

23. Not Pictured Scott Barton, Fresno Chaffee Zoo Sandy Fuerte, VASA Elementary Elizabeth Laval, Pop Laval Foundation David Gaylin, Fresno Philharmonic 2012 Mary Ellen Wright, The Discovery Center All Volunteer Board

24. Administrative Assistants Nancy Marquez Oversees office services Coordinates with store/gallery All Things Fresno Ann McGowan Oversees membership, correspondence, and conference registration. Collects information for our directory and calendar projects.

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26. ? Promote your Events on our Website VCC members can post FREE event announcements. It is as simple as 1-2-3, and takes about one minute. 1.Log In (at top right hand of page) http://www.valleyculturalcoalition.org http://www.valleyculturalcoalition.org 2.On left hand side of page go to My Member announcements 3.Select "add an announcement now" and promote away!