1. THE HUNGARIAN EXAMPLE 1 National Mobile Payment Plc. International Conference devoted to Intelligent Transport Systems 25-26 February 2016, Kazan Gábor DÁVIDHÁZY Strategic director

2. THE HUNGARIAN EXAMPLE 2 WHO WE ARE? State-owned innovative company with lean operations

3. MOBILITY AS A SERVICE ALLIANCE 3 THE HUNGARIAN EXAMPLE

4. Strengthened profile of an innovative state-owned company Mobile payment as one of the alternatives to cash payment: our developments & solutions reaching out more and more people Mobile payment, as a state-of-the-art tool for using public services Progressive government communication: public dialog, social media, development of relevant and attractive communication content for younger generations Community developer communication attitude National Automated Fare Collection Platform (NEJP) for public transport making mobile payment accessible to the wider public National Mobile Payment - an organic brand building process OUR VISION 4 THE HUNGARIAN EXAMPLE

5. 5 PARTNERSHIP MINISTRY OF NATIONAL DEVELOPMENT Digital National Transport Public transport Public services Telecommunication services MINISTRY OF INTERIOR E- Government Electronic identification Authentic personalisation Government (local governments) PRIME MINISTER’S OFFICE Innovation Financial services MINISTRY FOR NATIONAL ECONOMY Electronic payment Cash register NKFIH NFH KKK NKH HBPC NAV NÚSZ KEK KH NISZ NMHH MINISTRY OF HUMAN CAPACITIES Health Care Social Services International partners KIFÜ

6. 6 THE HUNGARIAN EXAMPLE Provision of uniform, transparent public services Ensuring transparent public spending Developing profitable business models Developing state-of-the-art, interoperable services Introduction of electronic payment solutions Developing user focused solutions Technological, service and community innovation Introduction of public services to the smart age STAKEHOLDERS’ EXPECTATIONS

7. 7 THE HUNGARIAN EXAMPLE National Mobile Payment System Innovation Innovative technological solutions National Automated Fare Collection Platform Mobile parking E-vignette Financial innovation Smart solutions Intelligent Transport Systems E-toll [HU-GO Mobile] Project innovation services Know-how export Uniform electronic payment for transport SMART++ SMART+ ECOSYSTEM OF NATIONAL MOBILE PAYMENT PLC. National Unified Mobile Payment System

8. MILESTONES 8 2014. július 1. THE HUNGARIAN EXAMPLE Foundation 15 th October 2012 Start date of the development of the National Mobile Payment System Start up of the National Mobile Payment System (NMPS) Launch of the National Automated Fare Collection Platform project Launch of the National Smart City Platform project 1 st July 2014 6 th July 2015 6 th February 2014 1 st October 2013

9. NATIONAL MOBILE PAYMENT PLC. 9 Mobile Parking SMS Parking Mobile Payment Mobile Parking National Mobile Payment Plc. Mobile Payment (more than that) THE HUNGARIAN EXAMPLE

10. UNIFIED SYSTEM 10 THE HUNGARIAN EXAMPLE What is the difference between the mobile payment system in Hungary compared to European solutions? national unity reseller based system / the reseller deals which its strength: customer care, innovative development (mobile application)

11. App NMPS PAYMENT METHODS 11 THE HUNGARIAN EXAMPLE

12. 12 NMPS app HU-GO app Web SMS Call NMPS PAYMENT METHODS (web and app interfaces) THE HUNGARIAN EXAMPLE

13. 13 3 mobile service operators 13 IT companies (more to come) 74 parking operators with 245 parking zones (more to come) National Toll Payment Services Plc. (e-vignette, e-toll) 16,5k registrations NMPS STAKEHOLDERS THE HUNGARIAN EXAMPLE

14. NMP ENTERS INTO THE INTERNATIONAL ITS ARENA 14 ITS World Congress 2015, Bordeaux o „ Roundtable about global collaboration with ITS partners” ITU World Congress 2015, Budapest o „ Smart City Panel with city and industry representatives” Busworld 2015, Kortrijk, Belgium o „ Introduction of ITS solutions to the bus industry” THE HUNGARIAN EXAMPLE

15. Thank you for your attention! Gábor DÁVIDHÁZY davidhazy.gabor@nemzetimobilfizetes.hu cellphone: +36 70 338 5846