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Published byDwayne Fields Modified over 9 years ago
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About the Group……
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The Founder Shri Narandas Desai started the group in 1892 with 500 acres of tea estate in South Africa He was awarded a certificate from Mahatma Gandhi for being the most honest and experienced tea estate owner in South Africa Shri Narandas Desai
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Certificate given my Mahatma Gandhi to Shri Narandas Desai. It reads “I knew Mr. Narandas Desai in South Africa, where he was for a number of years a successful tea planter” 12 th Feb, 1915 M.K. Gandhi
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Brand Message The name ‘Wagh Bakri’ symbolizes the co–existence of one and all – be it rich and the not-so-rich, the strong and the not–so–strong, the bold and not–so–bold….creating long lasting relationships in society. In other words, Wagh Bakri stands for UNITY.
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Milestones In 1892 Shri Narandas Desai started tea cultivation in Durban ( South Africa). After returning from SA in 1905 he started wholesale business. In 1919 he started the Gujarat Tea Depot Co. In 1934 Wagh Bakri brand was registered. Later on Shri Narandas’s three son Shri Ramdas, Shri Ochavalal & Shri Kantilal Desai joined business. Till 1980 Gujarat Tea Depot continued to sell tea in wholesale as well as retail through 7 retail outlets The first outlet at Kalupur
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A Brand for every price segment… Wagh Bakri Organic Tea Range, Wagh Bakri Pure Darjeeling Tea Goodmorning Premium Tea & Tea BagsWagh Bakri Premium Tea & Tea BagsMili TeaNavchetan Tea Specialty TeasPremium Blends Mid Premium Blends Popular Blends Economy Blends(Competing with loose tea)
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Market Presence….. The company enjoys an impressive market presence in Gujarat Rajasthan Madhya Pradesh Maharashtra The company recently launched its popular brands in Delhi Goa Hyderabad (Andhra Pradesh) Chhattisgarh It has always taken extra care to provide a perfect blend to the people according to their preference and taste, for different regions. Gujarat Rajasthan Madhya Pradesh Maharashtra Goa Hyderabad Delhi
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OUR INTERNATIONAL MARKETS North America (US & Canada) North America (US & Canada) Europe (UK & Greece) Europe (UK & Greece) Africa (Zambia, Togo & Ghana) Africa (Zambia, Togo & Ghana) Asia-Pacific (Singapore, Australia, Fiji & New Zealand) Asia-Pacific (Singapore, Australia, Fiji & New Zealand) Middle East (UAE, Kuwait, Qatar and Oman) Middle East (UAE, Kuwait, Qatar and Oman) European Union Russia Kazakhstan Saudi Arabia Kenya West Africa Japan Existing Markets Prospective Markets
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OUR CERTIFICATIONS ISO 22000:2005HACCP Lacon GmBHOur Quality Policy We are in the process to acquire BRC Certification for UK main- stream retail segment Lacon GmBH for Process & Trading 2011
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Good Morning Tea Lounge, Delhi
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Wagh Bakri Tea Lounge, Mumbai
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ONLINE TEA SELLING For more than a decade now,Wagh Bakri has offered its extensive range of teas online on its tea selling website www.buytea.com This website gives an opportunity to the tea connoisseurs from all over the WORLD to regularly buy our various products. www.buytea.com The quick response to the customers with updated information on the tracking of their orders. Buytea consumers buy tea online by credit cards.
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Career @ Wagh Bakri Wagh Bakri is a fast growing organization where initiative is rewarded and success is celebrated. At Wagh Bakri, you are assured to offer challenging work environment and a plethora of opportunities to grow whatever you do, wherever you join and whoever you are, you will have the opportunity to tackle the challenging assignments, working to deliver against timescales in a performance driver culture. Working at Wagh Bakri is largely guided by the value framework which is enshrined in practical Policies and standards that govern all areas of our activity – including health, safety, environment, ethical conduct and business relations. We welcome talented professionals with a strong FMCG background who are willing to take up challenging projects with the will of commitment and spirit to lead oneself and the company to achieve its goal with best utilization of allocated resources.
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Human Resource @ Wagh Bakri Wagh Bakri is a professionally managed FMCG company with employment policies & systems that radiate from a single principal “Believe in People” – People are the most valued asset & strength. At Wagh Bakri, we believe that taking care of our team and encouraging them is an important part of our culture. We regularly provide our team the opportunity to reinvigorate them through various motivational programmes. At Wagh Bakri, our HR policies are liberal and employee friendly. We value our employee and extend all support & co-operation for their professional development and providing a career growth plan. HR playing the role of catalyst, acts as a voice of employee in order to improve employee contribution and achieving business goal.
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Cont… Following are the key HR initiatives @ Wagh Bakri: HR connect employees through sharing Daily Positive Thought. To facilitate new employees to settle down in new environment and culture, an initiative to provide platform thru Face to Face with HR on Quarterly basis to share their concerns. Fostering the Performance driven culture through administering Performance Management Review. Growth and Rewards are Performance Driven. Abundant opportunities for Learning and development through continuous training activities. In order to address any employee related issues, the Management approach is very Humane and pragmatic.
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Thank You
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