1. Mypeepal Technologies New Abode.VAS

2. Table of Content Company Mission, Vision & Promise Opportunity & Market Size Our Thought Process Key Strengths Product Landscape & Strategy 7/06/2016 New Abode. VAS MyPeepal Tech Who are we ?

3. Applications B2C - Developed 550 apps B2B Platforms Application Store Content Management system Paas Platform as a service Consultancy Mobile Education Revenue Stream at Metro Expertise in developing applications Expertise in developing platforms like Application store, CMS Introduced new concept – Platform as a service Consultants to Small Medium Enterprise

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5. Company’s Mission Statement Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions  To add Value in people’s life  Make a difference and social Impact  Constantly change and evolve to serve people better.  Innovation at the core  Business with Ethics 7/06/2016 New Abode. VAS MyPeepal Tech

6. Company’s Vision & Promise To be the Best company in the domain of Telecom Value Added Service, which would achieve the top position in terms of Innovative products, excellent services, and Revenues by 2020. People: Where people are the biggest Assets. Partners: Nurture a relationship which agrees to make a difference together. Social : Responsible citizen that will touch people lives in many ways. Productivity: Be a highly effective, lean and fast-moving organization. 7/06/2016 New Abode. VAS MyPeepal Tech

7. Company’s Culture Our culture will define the company and the people. This will define the attitudes and behaviours that will be required of us to make our 2020 Vision a reality. Our Values – Integrity – What I promise, I deliver Passion - Committed in heart Simple – No complications, show simplicity in all aspects. Diversity – Doesn’t differentiate between people. Humble – Humility, Down to earth. 7/06/2016 New Abode. VAS MyPeepal Tech

8. Our thought process 7/06/2016 New Abode. VAS MyPeepal Tech

9. Mobile web is no longer Just this … Public space Limited attention Glance able Distractions One hand Simple Tedious input Changing world of mobile Web…… 7/06/2016 New Abode. VAS MyPeepal Tech

10. It is also this …….. Comfy chair Privacy Focused user Unlimited DataBoth hands Changing world of mobile Web…… Personal 7/06/2016 New Abode. VAS MyPeepal Tech

11. And may be like this ….. Prone to interruptions Reliable Power Source Comfy chair Home Changing world of mobile Web…… Re Discovering 7/06/2016 New Abode. VAS MyPeepal Tech

12. Implications of internet Speed & Smartphone.. High Speed Internet (3G,4G) Search Traditional Downloads Browsing Streaming Sharing ChangeDying slowly Rising “people are not searching on I phone, they go to App directly” This is becoming relevant for all the Smartphone's. - Steve Jobs Access in spurts Creating content Behavior 7/06/2016 New Abode. VAS MyPeepal Tech

13. Google Mobile User Groups Urgent now Repetitive now Bored now 7/06/2016 New Abode. VAS MyPeepal Tech

14. Change on Mobile Web… People are now Following Mobile User Trends elsewhere 7/06/2016 New Abode. VAS MyPeepal Tech

15. Change on Mobile Web… It is not the content that changes…… it is the TREATMENT of the content 7/06/2016 New Abode. VAS MyPeepal Tech

16. Content Strategy Principles Same as web …… Make content meaningful Increase and improved search Optimize the way content is delivered. 7/06/2016 New Abode. VAS MyPeepal Tech

17. Web Vs. Mobile Website Mobile Home page Categories Content Less time spent.. More bounce rate More time spent… less bounce rate 7/06/2016 New Abode. VAS MyPeepal Tech

18. Changing experience On Mobile Earlier : same experience All Devices Now: customized experience Different Devices 7/06/2016 New Abode. VAS MyPeepal Tech

19. Target: Content worth pursuing and spending time with.. Local content Amazing user journey and recommendations Target Niche New Products 7/06/2016 New Abode. VAS MyPeepal Tech

20. Engagement strategy – Future Published MediaElectronic/Web Broadcast Sourcing of content 7/06/2016 New Abode. VAS MyPeepal Tech

21. Target is extra Niche Woman Working woman Men Children Small towns Big cities Games Planning Entertain share 7/06/2016 New Abode. VAS MyPeepal Tech

22. Opportunity and Market Size 7/06/2016 New Abode. VAS MyPeepal Tech

23. User behavior The mobile app ecosystem isn’t poised to decline any time soon. 62 % of users had experienced a crash, freeze or error with an app or apps. 47 % have seen slow launch times. 40 % said they’ve tried an app that would simply not launch at all. Take Away – Customer Experience will be the Key. Focus on Customer experience. Customer Retention Reason for using application 7/06/2016 New Abode. VAS MyPeepal Tech

24. Top five markets by share of global smart phone sales Smartphone is the future of world market Future is India, Brazil, U.K. & China Future Operating System Android. iOS, WIndows *IDC 7/06/2016 New Abode. VAS MyPeepal Tech

25. Mobile users and Apps users –region specific Target Market Asia Pacific, Europe Middle East 7/06/2016 New Abode. VAS MyPeepal Tech

26. Mobile behavior in United States, EU5 and Japan. Percent of total mobile audience (Age 13+) Capture the Behavior of People, Capitalize the untapped potential of market 7/06/2016 New Abode. VAS MyPeepal Tech

27. US consumers’ favorite mobile activities and preferences for accessing the activity via app or browser 7/06/2016 New Abode. VAS MyPeepal Tech

28. Activities performed by smart phone users at least once a month, according to Nielsen 7/06/2016 New Abode. VAS MyPeepal Tech

29. App Downloads Consumers are less and less willing to pay up-front for apps, so app publishers have to consider other ways to try to make money, either via advertising or in-app purchasing. In 2013 there will be - Application Download - 81.4 billion Free Apps – 90% In 2016 Application Download – 309.6 billion Free Apps – 93% Conclusion : Advertisement Revenue will be the key Source Gartner Figures in billion 7/06/2016 New Abode. VAS MyPeepal Tech

30. The lion’s share of revenues go to fewer and fewer big publishers. 50 % of app revenues are shared between just 25 developers. Of the top 25 grossing developers – for paid downloads and in-app purchases, all bar one (Pandora with its Pandora Radio app) are game developers. Zynga, Electronic Arts, Disney, Kabam, Rovio, Glu, Gameloft and Storm8’s TeamLava are best developers of the world 7/06/2016 New Abode. VAS MyPeepal Tech

31. Mobile Advertising Revenues Global expenditure on mobile ads is forecast to double every year to US$20.6 billion in 2015 Search ads and location ads (paid-for positioning on maps and augmented reality apps) will deliver the highest revenue, while video/audio ads will see the fastest growth through 2015. Brand spending on mobile advertising will grow from 0.5 % of the total advertising budget in 2010 to over 4% in 2015. Asia will continue to dominate global mobile ad spend, but to a lessening degree from 49.2 % of mobile ad revenue in 2011 to 33.6 % in 2015. Advertiser expenditure on mobile media is expected to almost double from US$11.6 billion in 2011 to $17.6 billion in 2013. The US is expected to be the fastest growing mobile ad market with a $4.2 billion spend in 2012. Global expenditure on mobile advertising is forecast to exceed US$7 billion in 2012 and by 2016 $24 billion will be spent on mobile advertising (which is the same amount as is spent on online advertising in 2011). 7/06/2016 New Abode. VAS MyPeepal Tech *figures in Million dollar

32. A mobile app is not the substitute for mobile optimized website While it is possible that a mobile Web user may never download/use a native app, it is unfeasible that a native app user would never use the mobile Web. At some point they will always click a link to a third-party Website, either from an app, or from a banner ad in an app or an SMS or email Similarly a study by Nielsen (February 2012) found that retailers’ mobile sites are up to two times more popular over the Christmas shopping period than apps While mobile apps and mobile Websites should never be regarded as rivals, mobile apps and Web-based mobile apps can be considered rivals. Mobile Web sites work on any handset with a mobile browser (the vast majority of handsets). While apps could be designed for any handset, The present trend is to concentrate on smartphones, often restricting coverage to one or two types of smartphones. that means that even if you develop an app for every smartphone platform, you exclude 80 percent of mobile users Highlights Reason for considering website as part of company portfolio 7/06/2016 New Abode. VAS MyPeepal Tech

33. Statistics On Enterprise /Application Trends *http://www.manta.com/mb Gartner (April 2013) predicts 1.By 2017 - 25 % of enterprises will have an enterprise app store. Enterprise app stores promise greater control over the apps used by employees, greater control over software expenditures and greater negotiating leverage with app vendors. 2."Apps downloaded from public app stores for mobile devices disrupt IT security, application and procurement strategies. Bring your own application (BYOA) has become as important as bring your own device (BYOD) in the development of a comprehensive mobile strategy. 3.By 2016, more than 50 percent of mobile apps deployed will be hybrid. Companies are under pressure from management and employees to develop and deploy mobile applications to accommodate mobile work styles and increase customer engagement. 4.To provide apps for multiple platforms, especially as BYOD gains momentum, companies will be attracted to the portability of HTML5 Web apps, but the need to tap into native functionality such as the camera and GPS, necessitating wrapping the Web app in a native container. http://www.tradingeconomics.com/india/listed-domestic-companies-total-wb-data.html 7/06/2016 New Abode. VAS MyPeepal Tech

34. Key Strengths New Abode.VAS 7/06/2016 New Abode. VAS MyPeepal Tech

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36. Relationships and network reach Mypeepal Tech Samsung Nokia Google Vodafone Opera Appia Mobango Market places In house Developed Content 7/06/2016 New Abode. VAS MyPeepal Tech

37. Existing Java Apps: live on Various stores 7/06/2016 New Abode. VAS MyPeepal Tech MyPeepal USP 450 – Java Apps 100 – Android Apps

38. 7/06/2016 New Abode. VAS MyPeepal Tech Android Apps: live on Google Play with Average Ratings S.No.APP NAMEAVG. RATING / TOTAL # 199 Love Messages 1.05.00/1 2Aaron Bell Tattoo's 1.05.00/3 3Amazing Animal Photos 1.05.00/2 4Amazing India Photo Gallery 1.04.80/5 5Amazing Photo Collection 1.04.22 / 63 6Awesome City Photos 1.03.86 / 7 7Beautiful Flowers photos 1.05.00 / 5 8Beautiful People 1.04.57 / 14 9Blog - Hiring Consultants ? 0.15.00 / 2 10Blog On Mobile Application 0.15.00 / 3 11Business News India & world 1.04.60 / 10 12Designer Sarees - Photogallery 1.05.00 / 3 13Foot Reading 1.03.67 / 3 14Ghugni -Top Websites shortcuts 1.05.00 / 5 15Hair Care 1.04.60 / 5 16love & Flirt Predictions 1.04.67 / 3 17Love Stories,Quotes,Poems 1.04.25 / 4 18Magazines - MaG ZoNe 1.14.33 / 3 19Nature Photos 1.03.50 / 8 20Palmistry 1.03.50 / 56 21Photo Gallery - Nature 1.04.57 / 7 22Photo Gallery Girls 1.03.45 / 11 23Sea Life Photos 1.05.00 / 1 24Valentines Love Messages 1.05.00 / 1 25Ghugni - Your Favorite Sites 1.14.15 / 20 26Uttar Pradesh Samachar4.18 / 89 27Uttarakhand Samachar3.96 / 26 28Khel aur cricket samachar4.27 / 33 29Jharkhand Samachar4.86 / 7 30Bihar Samachar4.23 / 65 31Bollywood Manoranjan samachar3.80 / 11 32Rahan Sahan aur jeevan shaili5.00 / 3 33Vividh Hindi Akhbaar4.12 / 260 34Samachar Uttar Pradesh4.38 / 16 35Samachar Bihar4.24 / 21 36Hanuman Chalisa5.00 / 6 37Hindi Samachar4.67 / 6 38Hindi Patrika3.87 / 54

39. Download Summary – Opera & Samsung Store 7/06/2016 New Abode. VAS MyPeepal Tech 1650% growth on Opera. Samsung Growth is stagnant as Samsung has closed Java Store

40. 7/06/2016 New Abode. VAS MyPeepal Tech Download Summary - Google Store & Nokia Launched in September 2013 2014. 38 Apps uploaded Launched in January 2014. 38 Apps uploaded

41. 7/06/2016 New Abode. VAS MyPeepal Tech End of the month has more traffic 38% of av. Visitor download app Paid Download is negligible Revenue from Paid download is high Advertising Revenue will be key Paid downloads will lead to high usage Av. Download of 1 per homepage Usage trend - Samsung

42. 7/06/2016 New Abode. VAS MyPeepal Tech Revenue Comparison Month MyPeepal Contribution January 53% February 27% March 34% April 25% May 20% June 24% MyPeepal has contributed 60% of total Downloads at Samsung Key KPI’s Comparison- Samsung

43. 7/06/2016 New Abode. VAS MyPeepal Tech Build up the application inventory of 550 MyPeepal has started focusing on Android apps & B2B segment Revenue Overview - MyPeepal

44. Product Landscape 7/06/2016 New Abode. VAS MyPeepal Tech

45. 7/06/2016 New Abode. VAS MyPeepal Tech Charge the organisation to place the icons on top Revenue from Advertisement Revenue from Inapp Billing Revenue from end consumer 3 rd party promotion by sending mails, messages to GhuGni customers. Selling exclusive rights of Java apps to OEM’s Launcher to be burned in Devices/PC’s. Ghugni

46. Scapes Welcome to Scapes Get started with your choices NewsFun SportsBusiness TechFacebook More Create your own login Sign in Welcome message Options to select the news feeds More options like linkedin Twitter, slideshare, Devotional Etc To remember choices when login User other devices or changing the Device 7/06/2016 New Abode. VAS MyPeepal Tech

47. 7/06/2016 New Abode. VAS MyPeepal Tech Application based on Augmented Reality

48. 7/06/2016 New Abode. VAS MyPeepal Tech Self Service at Mc Donald's through Mobile Application. Customer can order on mobile Application based on Augmented Reality - Example

49. 7/06/2016 New Abode. VAS MyPeepal Tech Application based on Augmented Reality - Example Customers can scan the building using this technology. They will get to know the occupants and details. This will also help in centralising the database Customer using application can validate their residential and official address hence self authenticating the central database.. This application can also be used by mobile operators to validate their consumer database

50. 7/06/2016 New Abode. VAS MyPeepal Tech Helping the Poor - Trigonometry Customers leaving leftovers in fridge which will be placed outside their apartment. These leftovers can be given to poor people of the nation. Incase customer does not want to leave in the fridge it can order on mobile application and it will be picked from their home.

51. 7/06/2016 New Abode. VAS MyPeepal Tech Cooking Book Cooking Tips and Menu to be shared A kind of LinkedIn application where customers can only share Cooking tips and menu Cooking application where customer can cook online and share it with their friends.

52. 7/06/2016 New Abode. VAS MyPeepal Tech Teen Chat Chat application Dedicated to Teenagers 1.Along with their admission code, each student to get chat code 2.They can feed in the chat code in chat application 3.Can chat with their group 4.Teen age can share their problems, homework. Etc Similar Chat Application can be developed according to the group like working people ( they will get code from their office), farmers ( from seed companies)..etc

53. Product Landscape – B2 C B2 C Digital Diary Live cooking Dietary chart Grocery Date Courier – Track & book Blog Slam book Oneline r book Weight the App Mix and match (put the photo of your loved ones in the song Indian Store Mind teasers Live Pooja Movie app Love Compat ibility Pitthu Create your own game Create your world Revenue Box 7/06/2016 New Abode. VAS MyPeepal Tech

54. Product Landscape – B2B Advertisement End Consumers Advertisers Hotels In House guest Hospitals Online billing Patient info Book appointment Schools/Colleges Application Developers forum/ Indian Application store Developers can submit their application. We will integrate with all Appstore and developers can select platforms for distribution. Distributor App App for Distributor for communicating among themselves. Also customer can log into and can lodge complaint for company view Sales tracking Module ERP on Mobile Marketers KPI’s HR Module Management Information System Buddy chat Video conferencing CRM Biometric Login – Banking Solutions Application for Government Organisation Applications for public transport like Metro Management Consulting to SME’s on application/Revenue Enhancement 7/06/2016 New Abode. VAS MyPeepal Tech

55. Products: Apps Untitled : Convenience/utility General News Entertainment Business Technology Science Regions (USA, UK, others ) Sports Health Social Books Politics Society Scapes TechScapes BhaScapes World (General NewScapes)Development (TechScapes)Bhakti (BhaScapes) Mobile technology Computer security Open source Video games Gadgets Nano technology Digital camera Linux news Social networking Computer feeds App development Others !! Bhakti MP3 Hindu Channel Vishnu Shiva Ganesha Ma Durga Arti Bhajans Wallpapers You tube videos Events Nakshatra Star gazing Patra/calendars 7/06/2016 New Abode. VAS MyPeepal Tech

56. 7/06/2016 New Abode. VAS MyPeepal Tech No. Of AppsApplication development B2CB2BContentRelationship with OEM’s & Operators DisneyHave only game based apps YesyesNo yes Arth i softDoes not own any app YesNo Apps on Google play TechziniDoes not own any app YesNo Apps on Google play ZyngaDoes not own any app YesNo Apps on Google play Competition Landscape Competition weakness is MyPeepal’s strength. MyPeepal owns 550 applications

57. Strategy Target Top 5 companies of each sector/Strategic tie up with big companies like Eriksson Improved market PenetrationIncrease in Revenue Tie up with all app stores/OEM’s/ATL promotion ( Connecting directly to consumers) Increase in unique users/No. Of downloads/Retention strategy Increase in Revenue B2B - Acquisition Strategy B2C -Acquisition Strategy/Retenti on strategy for existing users Emphasis on retention for existing users Satisfied customers/Word of mouth 7/06/2016 New Abode. VAS MyPeepal Tech

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