1. The Future of SDN is Open Changing the industry and encouraging innovation Tom Burns Vice President & General Manager Dell Networking and Peripherals Session MT7 Dell World 2014

2. Powerful disruptors to “networking as usual” Bandwidth needs continue to grow Evolving workloads create east-west traffic jams Organizations are planning for software- defined networks Multiple vendors’ chipsets now exceed proprietary designs Networking functionality is increasing in Linux More devices means more risk !

3. Then: Compute paradigm shift The disaggregated server model changed the landscape Mainframe model X86 servers model Proprietary CPUs (e.g., SPARC, PA-RISC, Alpha) Proprietary OS (e.g., Solaris, HP-UX, Ultrix) Limited apps Proprietary architectures & mgmt tools Application ecosystem Orchestration/automation for distributed computing Industry standard (X86 CPU) Standard OS—hypervisors Digital Sun HP | UX IBM Dell HP VMware | Windows Server System | RedHat Linux | Suse Intel | AMD

4. Now: Networking paradigm shift Traditional networking Future of networking Proprietary ASICs Proprietary networking OS (e.g., Cisco IOS, Juniper OS) Hundreds of protocols Proprietary architectures & mgmt tools Optional 3 rd party SDN/NVO controller Standard orchestration & automation tools Any networking OS Open standard hardware Merchant silicon

5. Diverging paths for the data center Any application SDDC Platform data center virtualization Any x86 Any storage Any IP network or Software-defined data center (SDDC) with open networks Cisco Hardware-defined data center (HDDC) with proprietary solutions Any application HDDC platform Integrated x86 Integrated storage Vendor- specific network Vertical integration Slow innovation tied to HW cycles Locks you in to proprietary hardware-based solution Unproven approach Requires forklift upgrade of networking infrastructure Rapid innovation Open & Flexible: can run on any infrastructure Proven approach: Web/Cloud providers have been using this & extending to others Non-disruptive insertion into data center

6. Helping customers to:  Enter the open networking era with best-of-breed solutions  Simplify network management, orchestration and automation  Leverage open-source, standards-based tools and expertise Speed innovation through standards-based platforms Drive a new open ecosystem for all Offer best-of-breed solutions backed by global support Serve customers’ unique business needs Open networking vision Enterprise advantagesIndustry imperatives Speed innovation through standards-based platforms Drive a new open ecosystem for all Serve customers’ unique business needs Offer best-of-breed solutions backed by global support Enter the open networking era with best-of-breed solutions Simplify network management, orchestration and automation Leverage open-source, standards-based tools and expertise

7. SDN challenge: Organization & skills 7 SDN Network admins Cloud & server admins Network admins to automate network deployments and simplify management Cloud admins to virtualize networks and simplify service creation and delivery Fabrics Workloads CLI/admin versus programming

8. Open Networking delivers choice Toward a software-defined data center NVO with VMware & Microsoft Open Stack - SDN and NFV Open Networking NVO with VMware & Microsoft Open Stack - SDN and NFV Open Networking Open automation TCL, Perl & Python scripting REST-API, XML, OMI, Puppet, Chef Open automation TCL, Perl & Python scripting REST-API, XML, OMI, Puppet, Chef Programmable solutions Overlay solutions Open SDN controllers open standards, open source open protocol: Open Flow Open SDN controllers open standards, open source open protocol: Open Flow Software- defined networks Controller solutions Open Networking

9. Dell enables the Open Networking Ecosystem Leverage open, innovative and best-of-breed solutions Optional 3 rd party SDN/ NVO solutions Standard orchestration & automation tools Any networking OS Open standard hardware Merchant silicon Others OrchestrationAutomationMonitoring Others

10. Dell Open Networking switches enhance value TechnologyPre-SalesPurchasePost-sales Innovation & R&D Open Networking switch portfolio supporting ONIE Cloud Operating System—VMware & Cumulus Networks Service Tag, QRL Capacity planning and network design Complete DC design with servers, network and storage Reseller/VAR ecosystem Global fulfillment, customs, logistics Meet special needs (e.g., lead times, financing) Support in 180+ countries RMAs, 4-hour turnaround Deploy, integrate, support and monitor End-to-end support and service for increased value

11. IIHT Cloud Solutions Challenges Reduce complexity and improve flexibility in delivering resource intensive IT certification programs Deliver Learning-as-a-Service to internal training centers and enterprise customers Results Delivering hands-on e-learning leveraging software-defined networking to achieve a 40% reduction in TCO Simplified network complexity delivered through 90% reduction in port density Supports simultaneous learning of 20K users through 40 Gbps network throughput Training curricula expanded due to 70% decrease in network management “We need an agile partner that is ahead of the market to ensure we remain the leader in providing Learning-as-a- Service solutions. Dell delivered the right technology that would enable us to achieve our goals and to continue to revolutionize e-learning services.” Shivajee Sharma, President and CIO

12. Cornell University Challenges Needed an open networking platform for researchers and wanted independence from Central IT Researchers wanted to develop their own soft controller and required Ethernet and SDN capability in same switch Results Implemented SDN in new Building, Gates Hall, leveraging Dell’s open networking strategy Created a fluid and dynamic infrastructure that is easily repurposed to support multiple environments “Dell worked with us every step of the way as we created an SDN solution that perfectly fit our needs. We are able to dynamically establish production and research environments while lowering the number of required switches by 60%. “ Scott Yoest, IT Director – Computing and Information Science, College of Engineering and Cornell Tech campus

13. Dell World 2014 Challenge Process enormous data sets to give clients visibility into all of their customer touch points A more efficient approach to process data in real time with low latency using quick and affordable network management Results Deployed Dell 40GbE Open Networking using open source technology to avoid vendor lock-in Network scalability that meets rapid growth demands Dell and Cumulus Networks enabled adoption of open networking and realizing the full potential of the software-defined data center “ We run our enterprise on Linux and are excited to unlock the benefits of open source technology to improve our networking operations,” said Karl Armani, Head of Infrastructure and Operations at Medallia. “We chose Dell Networking over white box vendors because Dell offers unparalleled support and top notch engineering at an extremely competitive price point. It’s great to be able to extend our existing relationship with Dell beyond their PowerEdge servers.” MEDALLIA

14. The future of SDN is open Technology trends and enterprise challenges demand faster innovation and more efficiency Disaggregated models of networking will drive value and innovation for the enterprise, just as they did for server computing Migrate with an open, proven approach to future-proof investments, preserve choice and maximize value The time to evolve is now Follow a familiar path Build for the future

15. Dell World 2014 Let’s get started Visit the Dell Networking booth at the expo See an open networking live demo Get a glimpse of new solutions at the Dell Whisper Suite Schedule an executive briefing with your dedicated Dell account team

16. Dell World 2014 Thank you