1. WSBI (World Savings Banks Institute) The Global Voice of Savings and Retail Banking Miami, 22 May 2012 Miami, 22 May 2012 2012 ISIC Event Presentation by Fiona Joyce

2. Agenda  Introduction to WSBI  The ISIC-WSBI Partnership  Some Messages  Conclusion

3. The World Savings Banks Institute (WSBI)  International retail banking association  Bringing together individual banks and national banking associations  From « developing » countries and « mature » markets  Representing 113 members from 90 countries  Its sister organisation, ESBG, represents 37 members from 31 countries

4. WSBI mission  To raise the profile and to promote savings and socially committed retail banks with international institutions and stakeholders Institutional Relations Institutional Relations  To foster institution building and members’ organisational development through the provision of technical assistance, consultancy and training services Consultancy and Training  To be a platform for exchanges of information and experience and to develop joint initiatives and projects Business Cooperation

5. WSBI Membership Americas 16 Members from 13 countries Europe: 37 Members from 31 countries Asia-Pacific: 23 Members from 15 countries Africa: 37 Members from 31 countries (As at May 2012) 113 members from 90 countries

6. WSBI Membership ( situation as at end 2010)  Institutions represented:6,200  Outlets: 230,000  Total Assets: $15.7trillion  Total Assets: $15.7 trillion  Staff:2,400,000  Customers 575 million

7. About WSBI Members: “3 Rs”  Retail:active in providing retail financial services for individual consumers, households, SMEs, local authorities  Regional: broad decentralised distribution network, providing local and regional outreach  Responsible:socially responsible approach to business and bringing a return to society Efficiently operated, competitive institutions

8. WSBI priorities  To promote pluralistic retail banking markets, and profile savings banks’ specific stakeholders return model  To improve access to finance in all markets and evidence the key role played by Members  To position WSBI and its members as a specific benchmark in the field of socially responsible banking activities and practices

9. Some Key Achievements Charter for Responsible Business Some Key Achievements Charter for Responsible Business  Advocates a commitment to the following responsible business principles: Fair and clear relations with customers Fair and clear relations with customers Promotion of accessibility and financial inclusion Promotion of accessibility and financial inclusion Environment friendly business Environment friendly business Making a responsible contribution to the community Making a responsible contribution to the community Responsible employers Responsible employers Communication Communication  Ratified by the ESBG General Assembly in May 2008 and WSBI in April 2009.  Best practice examples of how the Charter principles are implemented in practice collated in CSR database, available on WSBI/ ESBG website under Corporate Social responsibility. http://www.esbg.eu/template/event.aspx?id=2246 Reflects wish to leverage individual CSR actions and to differentiate ESBG/WSBI members from their competitors.

10. Some Key Achievements Financial Education  Educating households about money matters and private finance  Dissemination of basic financial knowledge to vulnerable and disadvantaged groups  Supporting children and youth financial capabilities: Providing basic financial skills to school children Providing basic financial skills to school children Financial management programmes for young people Financial management programmes for young people Inculcating savings habits through access to relevant products Inculcating savings habits through access to relevant products

11. THE ISIC-WSBI Partnership (1/2)  Partnership agreement signed in August 2011 and communicated widely in the membership  Motivation for WSBI: The ISIC card is considered to be an interesting value-added product and service proposition that WSBI members can include in the current account packages that they offer students – the future affluent The ISIC card is considered to be an interesting value-added product and service proposition that WSBI members can include in the current account packages that they offer students – the future affluent To establish a general cooperation framework with ISIC in order to provide a basis for negotiations by members at national level To establish a general cooperation framework with ISIC in order to provide a basis for negotiations by members at national level

12. THE ISIC-WSBI Partnership (2/2) Current status:  Ongoing efforts to raise awareness on the agreement and encourage take-up  Good cooperation between ISIC and WSBI in interested markets  Initial meetings have taken place with new partners in Africa, Asia, Europe & Latin America  Good prospect pipeline, but no new cooperation agreements signed yet

13. Some messages (1/3)  The ISIC card is perceived as expensive in many markets  It may be of lesser interest if it is already well established in a market by a competitor bank  It may be perceived to be a benefit only for students who travel - a small target group in some countries  A critical mass of cards is necessary to offset production costs

14. Some Messages (2/3) Concerns in some countries about :  lack of transparency on exclusivity arrangements  lack of transparency on license fees  the provisions of the ISIC-WSBI MoU not always honoured, particularly the recommended license fee rebate  existing strong link between ISIC and the university may be a barrier to admission of a third party

15. Some Messages (3/3) Perceived positive elements:  value of discount and benefit packages  Extension of validity of bank card to 36 months  addition of contactless chip on the card

16. Conclusion  Economic circumstances are tight-so the customer value proposition and business case are key  Very much value the support of ISIC Global Office in facilitating contacts and following up  Happy to be present at 2012 ISIC Event to meet potential ISIC partners and to pass on some messages.

17. For more information: www.savings-banks.com www.savings-banks.com

18. Fiona Joyce Tel: + 32 2 211 11 22 fiona.joyce@savings- banks.com Contact