1. Women Entrepreneurship in INDIA
NAKO KONACHI BHEL!! GROUP
Akash Thorat
Alankar Badole

2. Women entrepreneur
“A Woman Entrepreneur is a person who accepts challenging role to meet her personal needs and become economically independent”.

3. Backbone of the country’s economy
New Reality
Additional areas of opportunity
Basic Reason – Money
Classic Example – SHEHNAZ HUSSAIN
Transition to the next millenium
21st century women
Government initiatives
Most complex organisations

4. Barriers faced Lack of Confidence Lack of Working Capital
Socio – cultural barriers
Market – oriented risks
Motivational factors
Barriers faced

5. Knowledge of Business Administration
Contd...
Knowledge of Business Administration
Awareness about the Financial Assistance
Exposure to the Training Programs
Identifying the Available resources

6. Vandana Luthra
Mallika Srinivasan
Shahnaz Hussain
Kiran Majumdar Shaw
Ekta Kapoor

7. Problems of Women Entrepreneurs in India
Greatest deterrent - patriarchal – male dominant social order.
Skeptical financial institutions
Lack of access to external funds
Women's family obligations
Interest of the family members
The male - female competition
Knowledge of alternative source of raw materials availability and negotiation skills
Literacy rate of women in India
Low-level risk taking attitude

8. Introduction Shahnaz Hussain Herbals is one of the
largest manufacturers of herbal products in the world
Shahnaz Hussain group, based in New Delhi, worth $100 million
Employed about 4200 people in 650 salons spread across 104 countries
The average growth rate 19.4%

9. Making of an Entrepreneur
Belongs to a royal muslim family,
migrated from Samarkhand to India
Marries at the age of 15 and was a mother by next year
Wrote articles for the Iran Tribune
Returned back in 1977
Never advertised, relied on word of mouth publicity

10. Contd.. Represented in CIDESCO beauty congress in 1970
Represented India at the Festival of India in 1980
Memorable event at Selfridges in London
First Indian whose goods were retailed in western markets:
The Galeries Lafayette in Paris
Selfridges in London
Blomingdales in New York
Sultan Sores in the Middle East

11. Challenges for Shahnaz Hussain
Reports like a person becoming blind after using certain mascara
Establishing a new concept ‘Care and Cure’
Did not take the way of traditional advertising
Fight with Starbucks

12. MALLIKA SRINIVASAN Company- TAFE ltd. Brief Introduction.
Life History.

13. Business Management Skills
MS as an Entrepreneur
Technical Skills 1.
Ability to organize 2.
Monitoring environment 3.
Being a team player
Business Management Skills 1.
Goal Setting 2.
Decision Making 3.
Marketing 4.
Finance 5.
Control 6.
New Launch

14. Personal Entrepreneurial Skills
MS as an Entrepreneur
Personal Entrepreneurial Skills 1.
Risk Taker 2.
Innovative 3.
Change Oriented 4.
Visionary Leader 5.
Disciplined

15. Problems Faced Low Turnover Low Market Share Less No. of Variants
Less Emphasis on R&D

16. Strides Taken Aggressive Emphasis on R&D Mergers and Acquisitions
Line Extension
Other Businesses

17. VANDANA LUTHRA Founder and proprietor of VLCC
(Vandana Luthra’s Curls & Curves)
Established VLCC in 1989
VLCC is a series of gymnasiums and
parlors offering body toning, fitness
solutions and beauty tips .
Market Share: 40%
Three Ideologies
Transforming future
Transforming self and
Spreading happiness
Qualities: Flamboyant, professional and Punctual

18. Services include:
Bleaches, manicures, receding hairline solutions,
hair removal, permanent scar confiscation and several other beauty
related knick knacks and cosmetics.
Separate men and women salons
Individual cubicles for therapy
About 150 centers in 75 cities in India and 20 centers
in Middle East
Runs VLCC Institute of Beauty, Health & Management,
43 campuses in 35 cities.
Observes 26th November as the Anti-Obesity Day and holds various social awareness programs/ health camps / Free Body analysis etc. across UAE, Oman, Bahrain, India and Nepal, through a public-private partnership effort.

19. Background Graduated from Delhi University
Nutrition & cosmetology course (Germany)
Also took a series of specialized courses and modules in beauty care, fitness, food and nutrition and skin care in London, Munich and Paris.
She returned to her middle-class home in New Delhi, and started a neighborhood beauty parlor.
It was an instant success, and it emboldened her
Assistance from his husband Mukesh in starting VLCC.

20. Awards & Achievements
• One of the first Beauty and Health centers of the world to
acquire ISO 9001:2000 certification. • Vandana Luthra’s Curls and Curves have also been awarded ISO certification to meet the global-environment standard. • With the status of ‘Superbrand’ it is the most recognizable brand all over the country. • Images Retailer of the Year 2004, 2006 and 2005 (Beauty and Health) • ICICI Bank-Retail Excellence Award – 2005 • Woman Entrepreneur 2004 by IMM (Institute of Marketing Management). • Woman Entrepreneur Award 2004 –Whirlpool/Gr8 Magazine. • FICCI’s Ladies Organization, honored Smt. Luthra’s endeavors for encouraging a healthy means of life and awarded her a Successful Business Woman Award in the category of Fitness and Health, 20 April, • Amity Woman Achievers Award • Rajeev Gandhi Women Achiever Award 2008 • Outstanding Business Woman Award 2007 – PHD Chamber of Commerce & Industry.
• The VLCC group enjoys, faith and trust of millions and is known to be a brand identical with Beauty and Health

21. PROBLEMS FACED FUTURE PLANS Beauty business hardly a buzz word
Lack of skilled workers
Manpower
Expansion problem
Lack of funds
Brand deterioration fear
FUTURE PLANS
A mission to make VLCC a Rs.10 billion company by 2008
Roll out it’s IPO
Planning 28 centres in the Middle East.

22. KIRAN MAZUMDAR SHAW THE BIOTECH QUEEN
“A true entrepreneur is one, who embarks on an unusual journey and creates a team of people who believe in that journey. The self-made entrepreneur is a fearless risk-taker, who possesses the courage, perseverance and will power to succeed.”
Kiran Mazumdar Shaw , the first biotech women entrepreneur in Asia.

23. THE BIOTECH QUEEN The woman behind Biocon - Kiran Mazumdar Shaw
Dr. Kiran Mazumdar-Shaw is India's richest woman .
In 2005 she entered the Fortune list of 50 most powerful women in international business
Is considered as the most influential person in bio business outside the United States and Europe
She is referred to as "India's Biotech Queen" by The Economist and "India's mother of invention" by New York Times.
Forward looking, self driven, enterprising and definitely outspoken.

24. EARLY LIFE
Kiran Mazumdar Shaw was born on March 23, 1953 in Bangalore.
She did her schooling at Bishop Cotton Girls School and Mount Carmel College at Bangalore.
She went to Ballarat University in Melbourne, Australia and qualified as a master brewer.
In 1978, she joined as Trainee Manager with Biocon Biochemicals Limited in Ireland.

25. PERSONAL LIFE
Kiran prides on her supportive, close-knit family.The daughter of a master-brewer.
She tied the knot with John Shaw, in 1998.
Her first coffee table book 'Ale and Arty' .
A great passion for arts.
Active social activist.

26. BIG FIVE MODEL-KIRAN MAZUMDAR
Extroverts
Agreeableness
Conscientiousness
Emotional Stability
Openness to Experience

27. AWARDS AND ACHIEVEMENTS
Padma bhushan (2005) and Padma Shri (1989)
The Indian Chamber of Commerce Lifetime Achievement Award (2005)
The Economic Times Business Woman of the Year Award (2004)
Ernst & Young Entrepreneur of the Year Award in Healthcare & Life Sciences Category (2002)
Rotary award for the Best Model Employer (1983)

28. Ekta Kapoor Most dynamic young achievers in the country today.
Creative Director of Balaji Telefilms
“Queen of Indian television industry”
“saas-bahu” serials
Revolutionised the TV-viewing habits of the entire middle class

29. Background
Born: June 7, 1975
Ekta Kapoor is daughter of former Bollywood
superstar Jeetendra, Shobha Kapoor and sister of current Bollywood hero Tusshar Kapoor
Schooling from Bombay Scottish School and later on joined Mithibai College.

30. Contd…
During her childhood she was extremely obese and suffered from low self esteem.
She was a very pampered child and was never oriented towards any kind of achievement.
Her family wanted her to enrol in an MBA program.
"I was fat, lazy and absolutely aimless in life.”
Her only interest was watching television, which she did whenever she could.
On completing her higher secondary education, she joined FAR Productions, an advertising agency, and worked as an assistant model coordinator .
The turning point in Ekta's life came in the early 1990s, when Ketan Sommaya

31. Intial Failures
Ekta Kapoor started her career at an early age of seventeen.
In the begining she tried her luck attending the shoots of Kailash Surendranath, the ad and feature filmmaker - but failed.
Then with the advice and financial help of her father Ekta started off with her own business of TV-serial production by the name of Balaji Creations.
She made six pilots and three episodes but to her bad luck all of them were rejected.
After great hard work she became successful in creating the serial Hum Paanch .

32. Television Productions
Kahaani Ghar Ghar Kii
Kahiin To Hoga
Karam Apnaa Apnaa
Kasamh Se
Kasautii Zindagii Kay
Kesar
Kyaa Hoga Nimmo Kaa
Kyunki Saas Bhi Kabhi Bahu Thi
Thodi Si Zameen Thoda Sa Aasmaan
khwaabo mein
karz apna apna
khel game khel
Film Productions
Koi Aap Sa (2005)
Kyaa Kool Hai Hum (2005)
Krishna Cottage (2004)
Kucch To Hai (2003) ... aka There Must Be Something (International: English title)
Kyo Kii... Main Jhuth Nahin Bolta (2001)
kyaa(2006)
kurukshetra(2006)
kakisa(2006)

33. Entrepreneurial Style
Ekta was a completely hands-on manager. She was closely involved with every aspect of her serials, be it the script, cast, sets, the dress and make-up of the characters, or the marketing of serials.
As the creative head at BTL, she provided all the story ideas.
She did not actually write the scripts of the serials but supervised a team of associate creative directors and executive producers, who wrote them.
She personally auditioned the actors who played the various parts in the serials.

34. Awards
She was chosen to lead the Confederation of Indian Industries' (CII) entertainment committee.
In the last two years she has also bagged the Indian Telly Awards. The other awards she received are:
The Society Achiever Award
The Best Entrepreneur of the Year 2001
The 6th Indian Telly Awards 2006
"Ernst and Young Entrepreneur of the Year" in 2001,
"Corporate Excellence" from Bharat Petroleum in 2002,
Rajiv Gandhi Award" in 2002.
In 2001, Asia week magazine included her in the list of "Asia's 50 most Powerful Communicators."

35. Thank
you