1. PADM 7040 Nonprofit Management Week 5 Topic Overview Jerry Merwin

2. Week 5 Overview  Readings: Andreason & Kotler Chapter 5 Acquiring and Using Marketing Information. Golembiewski & Stevenson Case 25 The Homeless Just Need a Fighting Chance.

3. Strategic Marketing for NonProfit Organizations  Part II. STRATEGIC PLANNING AND ORGANIZATION. Chapter 3. Strategic Marketing Planning. Chapter 4. Understanding Consumer Behavior. Chapter 4. Understanding Consumer Behavior. Chapter 5. Acquiring and Using Marketing Information. Chapter 5. Acquiring and Using Marketing Information. Chapter 6. Segmentation, Positioning and Branding.

4. Strategic Marketing for NonProfit Organizations Chapter 5  Acquiring and Using Marketing Information James F. brings us the presentation this week for Part 1 of chapter 5. James F. brings us the presentation this week for Part 1 of chapter 5. Part 2 of chapter 5.

5. Cases and Applications in Non- Profit Management  The Homeless Just Need a Fighting Chance

6. Week 5 Discussion Questions  Thread 1: Choose one question – You are appointed as the marketing director for a new AIDS awareness organization. Your boss has given you a limited budget for marketing research over the next year and wants to hear your plans for research by the end of the week.  What types of research are you likely to undertake?  What are the strengths and weaknesses of the research method you identified? You are an anti-violence counselor for teen youths. Prepare a guide for a focus group discussion that will include 10- to 15-year-old, underprivileged boys from inner cities.  The objective of the study is to develop a strategy to keep young boys from joining street gangs and engaging in violence.

7. Week 5 Discussion Questions  Thread 2: Choose one question – from The Homeless Just Need a Fighting Chance: What are the likely “unintended” consequences of Meyer’s and Evans’s plan regarding Ridgefield Hospital and the shelters? Design a more effective strategy for securing medical and shelter care for homeless people with health problems.