2. Introduction Table for 12 (t12) The basis of this intimate and personal style of dining is based on the phrase that includes how many people will be joining your party for dinner; “John Smith, party of 12 – your table waiting…” Unlike other restaurants located in larger metropolitan areas, t12 will provide a unique aesthetic experience and approach to personal dinning. In contrast, many individuals of the private sector are faced with smaller entertainment spaces and are seeking a solution the issue of too many people, not enough space. Many businesses by day are looking for private and more personal solution for smaller breakfast and luncheon meetings.

3. Pine and Gilmore’s “4Es” (Entertainment, Education, Escapist, and Esthetics)

4. Market Demographics (Business) Research has indicated for the need of versatile entertaining space that is more than just a place for a meeting room, but provides an alternative solution for others seeking larger personal entertainment spaces

5. Market Demographics (Consumer/patron) Research has indicated for the need of versatile entertaining space that is more than just a place for a meeting room, but provides an alternative solution for others seeking larger personal entertainment spaces Restaurant Location: Kansas City Downtown District, “the Crown Plaza”

6. Design Aspects Brand Awareness: Logo Concept and Meaning

7. Corporate Identity Brand Awareness: Logo Concept and Meaning Corporate color scheme: A split-complimentary color palette (Blue Violet/Blue Green and Orange) will be blended with darker woods and natural (but neutral) colors such Creams, and Grays.

8. RESTURANT FLOOR PLAN

9. Architecture: Exterior Because the interior space is and layout configuration for the t12 personal experience is based on the basic structure of an existing building, the commercial maybe altered to fit the location selected. Building Style: Art Deco Inspired

10. Architecture: Interior (Main Entrance and Lobby)

11. Architecture: Furniture (Main Entrance and Lobby)

12. Architecture: Furniture (Bar Area and Service Counter)

13. Architecture: Private Dining Rooms

14. Architecture: Patio Space

16. Accessories