1. Tuesday September 23rd, 2008 Agenda Word of the Day Warm up in notebook PP Notes: Advertising Worksheet: Breaking Down Ads 5 advertisements x 5 minutes = 25 minutes needed; it may roll into tomorrow HOMEWORK STRIKE SYSTEM IN EFFECT: COMPOSITION NOTEBOOK OUT BEFORE BELL Objective(s): Analyze advertisements by breaking them down into z-line, direct, and indirect methods by completing the worksheet.

2. Word of the Day, 9/23 Optimist – Someone who has a positive outlook on a situation IS THIS GLASS…. HALF-FULL OR HALF-EMPTY?

3. Warm Up, 9/23 [5 min] Think about advertisements that you see on television or in magazines. Are you effected by this advertising? Have you ever seen an advertisement and then went out to buy/use the product you saw—such as, food, drink, a household product, etc.? Do you think you are IMMUNE* to advertising? * Immune = something that has no effect

4. Advertising Advertising is a MULTI-TRILLION DOLLAR industry. Companies spend BILLIONS of dollars researching how to sell their products effectively. You are their main target group that they attempt to sell products to (13-25)

5. Advertising Companies are looking to sell an IMAGE – BUY/USE our product and you will be COOL! – VAULT COMMERCIALS

6. Advertising Today, we’re going to learn how to break down MAGAZINE advertisements Just as Freytag spoiled your knowledge of what will happen in movies, learning about how advertisements work will spoil your ability to get duped into buying products you don’t need. ADVERTISEMENTS NEED TO BE BROKEN DOWN INTO 3 PARTS….

7. Z-Line Is the imaginary Z that your eyes follow when viewing an ad NO!YES! A B C

8. DIRECT image What the advertisement displays; list everything that is being shown.

9. DIRECT image EXAMPLE: I see three males in this picture. One of them is about 50, the other is about 30, and the other is about 10. They are all wearing white shirts. They appear to be on a beach somewhere because there is sand in the background. There appears to be a boat in the far distance.

10. INDIRECT image What the DIRECT image implies/hints/suggests.

11. INDIRECT image EXAMPLE: The three males in this picture suggest that the cologne is timeless, meaning that it could be worn by all three of these ages—perhaps a clean, or classic smell. The ad also suggests that people who wear this cologne are out having fun on vacation.

12. Advertising Now, it’s your turn… DIRECTIONS: – I will put an ad on the screen – Look at the advertisement and fill out the 4 questions (z-line, direct, indirect, and your opinion). – We will have 5 minutes per ad – We will look at 5 ads total – QUESTIONS?