1. Drew Phillips CMC 100-2 Masculinity in Male Viewed Magazines

2. Thesis  This paper will argue that advertisements in publications appealing to men are developed through the individual (what a man looks like), the setting (where a man exists), and the copy (what defines a man).

3. People  Are there people present in the ads?  Why or why not are there people in the ad?  Are there only men, only women, or both?  How does it pertain to masculinity?

4. Setting  Where is it set?  Is it outdoors?  Is it isolated?  What are the surroundings like?  Does it pertain to masculinity?

5. Masculinity?  Is there masculinity present in the majority of the ads in a male viewed magazine.  In what cases does the people and setting in an ad produce a masculine ad.