1. Harley Davidson’s Angels

2. Harley is getting “old” The buyers’ average age is 46 years old

3. New models Faster and lighter bikes More powerful engines Sportive appearance

4. Women hit the road! More women are riding because now they are financial able and freedom of expression is encouraged. DEMOGRAPHIC PROFILE (2003-2007) 91% of purchasers are male GENDER20072006200520042003 Male88% 89% Female12% 11%

5. Market share US 25% Europe 7% Expand our sales area to China, Japan and Australia. Direct sales via internet.

6. Harley Davidson’s clothing and accessories Sport clothes and fashion accessories Matching with the bike’s design Clothes and accessories attractive and comfortable for women

7. International Promotional Campaign Safer means of transportation Less fuel consumption Easier to find a parking place

8. Harley Davidson RIDING WITH PLEASURE