1. Presentation Inception report GHS: Comprehensibility and Notification Consumer Study Dr. Sirach Lapyai Dr. Sirach Lapyai Rangsit University Rangsit University 1

2. GHS: Attitude, Comprehensibility and Notification Consumer Study in Thailand Topics to be discussed: Testing modules Testing modules Inception report: result Inception report: result Next phase of testing Next phase of testing 2

3. Testing modules: 9 approaches Module 1: demographic profile and SES ‘who are our targets’? Module 1: demographic profile and SES ‘who are our targets’? Module 2: psychographic data Module 2: psychographic data Module 3: consumer knowledge and storage of knowledge ‘what do they have in mind’? Module 3: consumer knowledge and storage of knowledge ‘what do they have in mind’? Module 4: consumer’s sources of information and trust ‘through which channel?’ Module 4: consumer’s sources of information and trust ‘through which channel?’ 3

4. continue Module 5: consumer understanding and perception/ pictogram testing ‘how do they interpret and accept new labelling system if exists’? Module 5: consumer understanding and perception/ pictogram testing ‘how do they interpret and accept new labelling system if exists’? Module 6/7: comprehensibility and risk ‘how do they evaluate risk?’ Module 6/7: comprehensibility and risk ‘how do they evaluate risk?’ Module 8/9: media sources ‘finding the best-practice of communication’ Module 8/9: media sources ‘finding the best-practice of communication’ 4

5. In conclusion: what do we expect from CT CT testing Previous knowledge GHS data Best- practice of GHS communication Consumer insight Ground data 5

6. Inception report: what do we know now about Thai consumer: young adult Tentative detail First testing after a pilot test in February First testing after a pilot test in February Population selected: young adult group Population selected: young adult group Sampling size: 80 Sampling size: 80 Accumulated SES: university-based student group Accumulated SES: university-based student group 6

7. continue Age ranging from 19-24 Age ranging from 19-24 Gender: mixed Gender: mixed Academic year: mixed Academic year: mixed Geographic: mostly BKK-based Geographic: mostly BKK-based SES: middle to upper middle+ SES: middle to upper middle+ Chemical active users: daily use, personal use, household use Chemical active users: daily use, personal use, household use 7

8. Previous knowledge Mythical beliefs concerning chemical use, storage, first-aid and precaution Mythical beliefs concerning chemical use, storage, first-aid and precaution Example: household chemicals are ‘safe’ because they are sold to be use in household/ domestic cleanliness must be achieved by using ‘harsh’ chemical Basic knowledge but lack sophisticated knowledge Basic knowledge but lack sophisticated knowledge 8

9. continue Most respondents seldom read labels Most respondents seldom read labels Knowledge on chemical and health hazard is limited Knowledge on chemical and health hazard is limited Conscience in self-guarding/ effects on environment is limited Conscience in self-guarding/ effects on environment is limited Direct source of information is from mass media esp. advertisement Direct source of information is from mass media esp. advertisement 9

10. continue Source of trust: national news, WHO, Public Health Ministry, parents Source of trust: national news, WHO, Public Health Ministry, parents Most respondents agree they still lack information on chemical safety use and agree advertisements are half- truth Most respondents agree they still lack information on chemical safety use and agree advertisements are half- truth Public education is needed Public education is needed 10

11. On GHS Comprehensibility: inception report Most respondents agree if new system of labelling, if better in providing effective information, replace the previous system Most respondents agree if new system of labelling, if better in providing effective information, replace the previous system Most respondents need to see ‘easy- to-understand’’ label Most respondents need to see ‘easy- to-understand’’ label English language and scientific names are barrier to understanding English language and scientific names are barrier to understanding 11

12. continue Most respondents believe reading label is not important Most respondents believe reading label is not important On pictograms: Most respondents are able to identify and interpret ‘Flammable’ pictogram and ‘Skull and crossbones’ Most respondents are able to identify and interpret ‘Flammable’ pictogram and ‘Skull and crossbones’ They agree ‘compressed gas’ is confusing They agree ‘compressed gas’ is confusing 12

13. continue ‘compressed gas’ is interpreted as a bottle, hypodermic needle, a ‘do not slide’ sign ‘compressed gas’ is interpreted as a bottle, hypodermic needle, a ‘do not slide’ sign ‘exclamation mark’ means stop ‘exclamation mark’ means stop Most respondents cannot interpret ‘health hazard’ and ‘environment’ pictogram Most respondents cannot interpret ‘health hazard’ and ‘environment’ pictogram 13

14. continue Pictogram danger rating Flammable Flammable Skull and crossbones Skull and crossbones Explosive Explosive Not ‘dangerous’ Exclamation mark Exclamation mark Gas cylinder Gas cylinder Health hazard Health hazard 14

15. continue If pictograms need to identify ‘warning’ and ‘danger’, they must be: Need to be in big letter Need to be in big letter Bold letter Bold letter Use red colour Use red colour Placed in front of the label Placed in front of the label Pictogram must be easy to understand and need Thai language underneath Pictogram must be easy to understand and need Thai language underneath 15

16. continue Responsible person must be from the government sector Responsible person must be from the government sector They need public campaign They need public campaign More information is needed through most media including via internet More information is needed through most media including via internet Education since elementary school age is needed Education since elementary school age is needed 16

17. End of report Thank you Dr. Sirach Lapyai 17