Standard Two Students will create and plan a Sports Marketing event.

Chapter One Identify and define sports marketing and event offerings in a sports marketing setting.

Event Conception Event Conception Issues –Participants –Geographic reach –Sanction Event Conception Issues –Participants –Geographic reach –Sanction

Event Planning Planning Issues –Expenses –Revenues –Cash Flow –Bathrooms –Transportation Planning Issues –Expenses –Revenues –Cash Flow –Bathrooms –Transportation

Sanction Event Sanction An official approval by the regulatory body Why is a Sanction Important –To make it so that the athletes can participate in other events such as Olympics Non-tour event Exhibition Event Sanction An official approval by the regulatory body Why is a Sanction Important –To make it so that the athletes can participate in other events such as Olympics Non-tour event Exhibition

How is NEED for an event determined? –Date availability –Sanction –Player interest –Site –Sponsorship –Television –ROI Return on investment How is and Who determines the type of event to be run? –Sanction –Geographic research –Participants How is NEED for an event determined? –Date availability –Sanction –Player interest –Site –Sponsorship –Television –ROI Return on investment How is and Who determines the type of event to be run? –Sanction –Geographic research –Participants Need for Event

Chapter Two Identify budget and cash flow issues for a sports marketing event.

Event Funds Budget –What you have to follow to make a profit. Cash Flow –The coming and going of your money Budget –What you have to follow to make a profit. Cash Flow –The coming and going of your money

Event Funds Who does budget planning for an event? –The event manager What Line Items are used in Budget planning? –Expenses –Revenues –Cash flow Who does budget planning for an event? –The event manager What Line Items are used in Budget planning? –Expenses –Revenues –Cash flow

Profit –is what motivates people to plan an event Revenue –Is money or collateral which is coming into the event and has a value for the event. Profit –is what motivates people to plan an event Revenue –Is money or collateral which is coming into the event and has a value for the event. Event Funds

Sources of Revenue What revenue resources typically exist for an event –Ticket Sales –Merchandising –Television Rights –Program (Not every person will buy a program) What revenue resources typically exist for an event –Ticket Sales –Merchandising –Television Rights –Program (Not every person will buy a program)

Expenses –are money owed to a supplier or working component of the event Types of Expenses –Production –Facility –Sales and Marketing –General Adminisrative (G and A) Expenses –are money owed to a supplier or working component of the event Types of Expenses –Production –Facility –Sales and Marketing –General Adminisrative (G and A) Expenses

Cash Flow Cash Flow Practices –Chart expected inflowes and outflowes of cash –Determine seed capital (cash to start) –Delay payment until others have done their job –Big companies are slow to pay –Treat cash flow as sacredly as you treat the budget itself. Cash Flow Practices –Chart expected inflowes and outflowes of cash –Determine seed capital (cash to start) –Delay payment until others have done their job –Big companies are slow to pay –Treat cash flow as sacredly as you treat the budget itself.

Chapter three Identify and determine the importance of event location in sports marketing event.

Market –It is critical to try to make the event part of the fabric of the community. –By having local contacts you will be able to appropriately analyze certain important issues. Market –It is critical to try to make the event part of the fabric of the community. –By having local contacts you will be able to appropriately analyze certain important issues. Market

Marketability Marketability (Market place support) –Is the sport popular? –Will the target market of spectators be available? –Are similar events happening at the same time? Marketability (Market place support) –Is the sport popular? –Will the target market of spectators be available? –Are similar events happening at the same time?

Area: Local –or- Extended –Local knowledge will be critically important to your success; only by having local contacts will you be able to appropriately analyze certain important issues Local History Regulations Geography Site Benefits –Travel time –Traffic flow –Parking and transportation Area: Local –or- Extended –Local knowledge will be critically important to your success; only by having local contacts will you be able to appropriately analyze certain important issues Local History Regulations Geography Site Benefits –Travel time –Traffic flow –Parking and transportation Area

Site Selection Process –Is the sport popular? –Is there a big facility for the event? –Is there similar event and when did they happen? Negotiation/Contractual Issues in selecting a site: –Advertising and Promotion (area which the venue can be of most support to your event) –Box Office –Labor –General Financial –Hidden costs –Move-in and Move-out Site Selection Process –Is the sport popular? –Is there a big facility for the event? –Is there similar event and when did they happen? Negotiation/Contractual Issues in selecting a site: –Advertising and Promotion (area which the venue can be of most support to your event) –Box Office –Labor –General Financial –Hidden costs –Move-in and Move-out Site Selection

Facilities Facility Aesthetics –interior and exterior appearances of a stadium or arena. Facility Aesthetics –interior and exterior appearances of a stadium or arena.

Project --USOE: PO-01 Creation of a marketing plan for an event –Student choice –Teacher choice –Fantasy teams Reference Guidelines from DECA/USOE core –SPECIFIC COMPONENTS –MARKET SEGMENTATION –Revenue sources and budget –Ancillary events –Load-in & Load-out schedule Creation of a marketing plan for an event –Student choice –Teacher choice –Fantasy teams Reference Guidelines from DECA/USOE core –SPECIFIC COMPONENTS –MARKET SEGMENTATION –Revenue sources and budget –Ancillary events –Load-in & Load-out schedule