Perform pre-sales activities to facilitate sales presentation 4.09

Identify SALES METHODOLOGIES used in SEM

SALES METHODOLOGIES Full sales process used to generate revenue ADVANTAGESDISADVANTAGES Initial cost is fairly cheap Can use the internet Customers can ask questions Very time consuming Highly competitive Get quite a bit of rejection

PERSONAL SELLING Direct communication to inform and persuade customers to make purchase decisions Determines client needs and responds through planned, personalized communication – Face to face or… – TELEMARKETING Solicit customers to buy products over the phone

Select a sport or event product, and determine the different ways that it is sold. Record your findings. Decide whether additional sales methods could be used. Write an analysis and recommendation based on your findings

PREPARE SALES PRESENTATION

PREPARING SALES PRESENTATIONS There are four questions to be answered before you can begin to prepare: 1.Why are you saying it? - PURPOSE 2.To whom are you saying it? CUSTOMER PROFILE 3.What are you going to say? – CONTENT – WRITE A SCRIPT 4.How are you going to say it? - FORM

PURPOSE 1.Communicate Information 2.Make a Proposition/Sell a product or idea 3.To Inspire and Motivate – Generate enthusiasm

CUSTOMER PROFILE DETERMINES A PROSPECT'S NEEDS – Consider how much they know already – Establish the Characteristics DEMOGRAPHICS

CONTENT 1.Decide on your APPROACH – CUSTOMER-BENEFIT Use questioning to exemplify product benefits – Ex: Asking if customer would like to save money on office supplies – Introductory approach Simply state name and reason for presenting 2.Summarize the objectives of your presentation 3.List and prioritize points you need to cover 4.Collect information to support your points

WRITE A SCRIPT Use to: – JOG MEMORY DURING PRESENTATION Help to remember key points that they want to cover – Plan presentation length – Practice before presentation Make sure language is – POSITIVE – PRECISE (short) – PERTINENT (Meaningful to the customer) Help the customer understand what you are saying in a brief, simple way

Select one of the following sport/event sales scenarios, and determine the preparation that you should do for it: – Selling ad space in a sport/event program – Soliciting sponsorships for a new arts event – Obtaining celebrity endorsements of a sport product – Selling season tickets to the symphony

“You Do” Prepare a sales presentation for a sports event or good…you choose! Make sure to follow the below procedures and write them as you go to turn in for a grade: 1.Identify the Purpose 2.Identify your Customer Profile 3.List your Content 4.Write the Sales Script Be ready to present in class!